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Most supplement brands are stuck fighting the same tired battles in crowded single-benefit categories. Meanwhile, a small group of marketers are doing something different—and it's working.

In this episode, we explore cross-category positioning: the strategy of addressing multiple connected health benefits instead of just one isolated outcome. But this isn't about making vague "kitchen sink" claims. It's about understanding how the body actually works as an interconnected system.

You'll discover:

• Why supplements are uniquely positioned for cross-category marketing (unlike any other product type)
• The four buying forces framework and how cross-category positioning amplifies all of them simultaneously
• How to identify YOUR cross-category opportunity using the core emotion mapping method
• Real examples from today's market: gut-brain-skin axis, menopause multi-benefits, sports recovery systems, and more
• Why cross-category positioning attracts better customers with higher lifetime value and lower refund rates
• The stage 5 marketplace sophistication strategy that's replacing outdated single-benefit marketing
• How to build unique mechanisms that explain connections between benefits (with specific formulas you can adapt)

Whether you're marketing probiotics, collagen, omega-3s, women's health products, or sports nutrition, this framework will help you stand out in a saturated market.

This episode is for supplement brand owners, marketers, and product developers who want to evolve beyond single-benefit positioning and speak to how their prospects actually think about health.

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

"Send me a text"

This episode is essential for supplement marketers looking to optimize their supplement marketing efforts and achieve maximum e-commerce growth this holiday season.

In this final Black Friday episode, discover how to amplify the two emotional forces that actually close sales when buyers are comparison shopping across dozens of tabs. 

• Learn the three layers of desire (functional, social, emotional)
• Why hope must be grounded in logic to work
• How to use contrast and specificity to intensify wanting
• And the exact page structure that speaks to high-desire buyers, skeptics, and everyone in between. 

Black Friday isn't won by the biggest discounts, it's won by brands that make people feel the gap between where they are and where they want to be, then give them believable hope that change is possible.

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

"Send me a text"

Your market's awareness and sophistication levels are crucial factors that determine whether your Black Friday supplement marketing campaigns convert or fall flat.

In this episode, learn how to identify where your supplement market sits on the awareness/sophistication grid and adapt your positioning accordingly. 

Discover...

• Why skepticism temporarily rises during Black Friday promotions
• How to find "awareness gaps" in saturated markets
• When to lead with education vs. differentiation
• And how to create multiple funnels for different awareness levels. 

The brands that win Black Friday aren't the ones shouting loudest. They're the ones speaking directly to where their prospects actually are in the buying journey. This episode is essential for supplement marketers aiming to maximize e-commerce growth this Black Friday, Cyber Monday season.

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

"Send me a text"

In this episode, discover how to boost your supplement marketing success during Black Friday and Cyber Monday by mastering high-converting mechanisms tailored for fast-moving buyers. Discover how to compress your unique selling mechanism without losing its persuasive impact to drive e-commerce growth and stand out from competitors.

• Learn the two-part mechanism framework (trust + hope)
• How to ground your messaging in logic instead of hype
• Which ingredients to spotlight
• The three-sentence mechanism formula that converts deal-hunters into believers

And more... Stop treating your supplement like a commodity and start giving buyers clear reasons to choose your brand over dozens of competitors, even in the crowded discount environment. This episode is essential for supplement marketers aiming to maximize e-commerce growth this holiday season.

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

"Send me a text"

In this episode, we dig into the real secret behind crushing it on Black Friday and Cyber Monday.... TRUST. Most supplement brands think discounts alone will drive sales, but that's exactly why they get stuck with mediocre results. Trust doesn't disappear just because shoppers are in deal-hunting mode, it becomes even more critical.

What You’ll Learn:

• Why trust, not discounts, is the biggest sales driver on Black Friday for nutritional supplements
• How to compress weeks of credibility into seconds with the Accelerated Trust framework
• The 5 trust layers that instantly boost conversions: visual, social, logical, emotional, and belief
• How to use trustmarks, certifications, and testimonials to make new buyers feel safe
• Why risk reversals and transparency crush hesitation and remove buyer anxiety
• How to align your trust signals with your audience’s core values to win cold traffic
• The exact steps to turn first-time Black Friday buyers into repeat, loyal customers

Key Takeaway:

Black Friday success isn’t about who offers the biggest discount—it’s about who builds trust the fastest. Brands that master accelerated trust stand out, convert cold traffic, and keep those new customers long after the sale ends.

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

"Send me a text"

Black Friday is no longer a one-day shopping event it’s a month-long buying frenzy that begins in October and peaks through Cyber Monday. Last year alone, Black Friday drove $10.8 billion in online U.S. sales, and Cyber Monday topped $13.3 billion. But here’s the twist: supplement brands need a different playbook.

In this episode, we break down how supplement founders and marketers can turn the biggest sales weekend of the year into long-term customer growth. From early email segmentation to SMS-driven urgency and smart bundle creation, you’ll learn exactly how to plan, execute, and optimize your Black Friday campaigns for maximum lifetime value.

What You’ll Learn:

• Why supplement customers shop differently during Black Friday
• The complete 5-phase prep timeline (from July to Cyber Monday)
• How to build segmented email campaigns around customer goals
• Why mobile-first design and SMS urgency drive higher conversions
• Smart offer strategies: bundles, subscriptions, and exclusives that convert
• How to recover abandoned carts with urgency-based messaging
• The 14-day post-purchase sequence that turns deal buyers into loyal fans

Key Takeaway:
Black Friday isn’t just about discounts it’s your chance to build lasting relationships, grow subscriptions, and help more people reach their health goals. The supplement brands that win are the ones that start early, personalize everything, and think long-term.

Next Episode:
We’ll explore the psychology behind Black Friday for supplement buyers and how you can tap into the four buying forces of desire, hope, trust, and belief to craft irresistible campaigns.

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

"Send me a text"

If you're running a supplement brand doing $2-5 million per year and feel stuck at your current level, I'm going to share something with you that most agencies will never tell you.

Because they don't know how people really buy supplements.

At Creative Thirst, we've spent years analyzing what separates supplement brands that break through revenue ceilings from those that plateau. 

After optimizing pages, tracking millions in conversion data, and interviewing thousands of buyers, we discovered something critical:

There are four distinct psychological forces that influence how people by supplements: Trust, Belief, Desire, and Hope.

Most supplement marketers and founders stumble through these accidentally, optimizing the wrong things at the wrong time.

Have you heard of the supplement company called Ritual? 

When we reverse-engineered their entire growth strategy, we discovered that they They masterfully implemented TWO of these forces—Trust and Hope. That execution alone built a $250M company.

But they left Desire and Belief completely unoptimized. That represents 30-50% untapped growth potential even at their scale.

Today, I'm going to break down our complete supplement buying forces framework, showing you exactly what Ritual mastered and what they missed, then giving you our implementation methodology so you can systematically address all four forces without their “New York Times” budget.

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

"Send me a text"

In 2 years, Grüns went from zero to $500M valuation selling gummy vitamins in a market that was already very saturated. 

The format wasn't new.  The "convenient on-the-go” positioning wasn't innovative. 

So what actually drove their success?

 This deep-dive reveals the marketing strategy most case studies miss.

While Grüns markets to a massive Total Addressible Market (TAM) with generic "nutrition gaps" messaging, they actually convert customers a very different way.

Using “PA” funnels that convert at 3-4x the industry average, and get customers with higher lifetime value.

Inside, this breakdown you'll find the exact “PA” funnel framework Grüns uses, complete with our customer research methodology that you can use, and a step-by-step guide for any supplement brand looking to move beyond generic wellness messaging.

What you'll learn:

• Why chasing the biggest TAM with generic messaging kills conversion rates
• The 3-tier framework that determines purchase behavior
• 4 specific “PA” funnels Grüns uses (They use more that this actually)
• The complete “PA” funnel template you can implement immediately

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

"Send me a text"

Are your supplement marketing funnels bleeding money?

Whether you're stuck at 6-figures or scaling to 8-figures, this episode reveals the compliance-friendly strategies that are actually converting supplement customers in today's evolved marketplace.

Discover how the supplement marketing landscape has completely transformed as customer sophistication levels skyrocketed.

How direct response marketing changed over the years.

The current trend in video ads for direct-to-consumer brands, and much more.

You'll learn the exact framework successful supplement brands use to research market awareness levels, craft irresistible hooks for short attention spans, and leverage AI tools to dominate competitive research.

Learn more about the RMBC copy writing method at https://www.stefanpaulgeorgi.com

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

"Send me a text"

The Supplement Industry Revolution: Why 90% of Brands Are Failing (And 5 That Aren't)

The supplement industry just split in half. On one side, you've got brands burning through cash on Facebook ads, racing to the bottom on price, and struggling to survive. On the other side, there are companies quietly making 8 and 9 figures by breaking every "rule" the industry taught us.

In this episode, I break down exactly what's happening and why most supplement brands are completely missing it. You'll discover:

• The 5 brands that threw out the old playbook and are now dominating their markets
• Why transparency beats secrecy every time (and how Ritual proved it)
• The "Netflix for vitamins" model that creates unstoppable recurring revenue
• How one company replaced 12 supplements with a single product and charges $99/month for it
• The simple 5-step formula ALL the winning brands follow
• Why customers don't actually buy supplements (and what they're really buying instead)

If you're in the supplement space or thinking about entering it, this episode will completely change how you think about this business. The old rules are dead. The new rules are making people rich.

Perfect for: Supplement brand owners, e-commerce entrepreneurs, direct-to-consumer marketers, anyone interested in health/wellness business models

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand