E-Commerce with Coffee?!

Optimizing your brand’s customer journey can be challenging. That’s why we decided to bring on an expert to learn more.

Jo Caruana, founder, and CEO of Finesse Group, joins E-Commerce with Coffee?! host Nate Svoboda to talk about how brands can drive sales by optimizing their customers’ journeys.

Throughout the interview, you’ll hear Jo’s views on working remotely on a boat, how to transform the customer experience and technologies she recommends, and more.

Grab your favorite brew and enjoy!

➡️ Timestamps:

0:00-0:27 Intro

0:28-0:57 Introducing Jo

0:58-2:30 How Jo takes her tea

2:31-5:20 How Jo works remotely on a boat

5:21-7:15 Jo’s background

7:16-9:50 How Jo’s team enhances the customer experience for clients

9:51-12:08 Impact of customer experience transformations on clients’ businesses

12:09-14:05 Why businesses work with Jo

14:06-16:31 Jo’s experience with Storybrand Guides

16:32-19:10 How customer journeys have evolved over time

19:11-21:19 Weak points businesses tend to have in their customer journey

21:20-23:21 What businesses are already doing well

23:22-26:10 Technologies to improve customer experience

26:11-29:09 How brands should think about content

29:10-30:37 Tips for brands that outsource content creation

30:38-32:42 Least effective forms of content

32:43-35:05 Realistic expectations for brands and their content strategies

35:06-37:03 The books that have had the biggest impact on Jo

37:04-38:12 How to contact Jo

38:13-28:30 Outro

💬 Get in touch with Jo at:

- LinkedIn https://www.linkedin.com/in/jo-caruana-content/

- Facebook https://www.facebook.com/jo.caruana12/

- Instagram https://www.instagram.com/jocaruana/

- Twitter https://twitter.com/jocaruana/

💬 Get in touch with Finesse Group at:

- Website https://byfinessegroup.com/

- LinkedIn https://www.linkedin.com/company/finessegroup/

- Facebook https://www.facebook.com/byfinessegroup

- Instagram https://www.instagram.com/byfinessegroup/

- Youtube https://www.youtube.com/channel/UCxWQyd4Mg9Lqvf0sw9CsMkA

#ecommercewithcoffee #customerjourney #remotebusiness #amberengine #podcast #ecommerce #ecommercetrends #remotework #customerexperience #contentstrategy #storybrand

Buying an online business is not an option that most people consider. But there’s one trailblazer out there who’s changing that.

Jaryd Krause, founder, and CEO of Buying Online Businesses, joins E-Commerce with Coffee?! host Nate Svoboda to talk about the benefits and pitfalls of buying, owning, and selling an online business.

Throughout the interview, you’ll hear Jaryd’s views on how people with no experience at all can replace their current income, quit their job, and live a lifestyle they absolutely love.

Grab your favorite brew and enjoy!

0:00-0:27 Intro

0:28-1:01 Introducing Jaryd

1:02-1:31 How Jaryd takes his coffee

1:32-4:37 Jaryd’s background

4:38-10:15 The process of buying a business

10:16-13:42 How long due diligence takes

13:43-18:01 Common mistakes when buying a business

18:02-20:07 Differences between running an online and offline business

20:08-24:04 Types of business that are riskier

24:05-25:40 How hands-on or hands-off should you be

25:41-28:23 Options for individuals with low budgets

28:24-34:05 Key takeaways

34:06-35:00 How to contact Jaryd

35:01-35:17 Outro

💬 Get in touch with Jaryd at:

- LinkedIn https://www.linkedin.com/in/jarydkrause/

- Facebook https://www.facebook.com/JarydKrause1/

- Instagram https://www.instagram.com/JARYDKRAUSE/

- Twitter https://twitter.com/jarydkrause

💬 Get in touch with Buying Online Businesses at:

- Website https://buyingonlinebusinesses.com/

- Podcast https://buyingonlinebusinesses.com/podcast/

Today, we’ll be hearing from an expert on business strategy.

Matt Ranta, head of the digital and e-commerce practice at Nimble Gravity, joins E-Commerce with Coffee?! host Nate Svoboda to talk about the unique challenges brands face today.

Throughout the interview, you’ll hear Matt’s views on goal setting, organizational changes, digital transformations, and more.

Grab your favorite brew and enjoy!

➡️ Timestamps:

0:00-0:27 Intro

0:28-0:55 Introducing Matt

0:56-2:08 How Matt takes his coffee

2:09-6:58 How a brand should balance long-term goals and immediate pain points

6:59-8:06 Matt’s triathlon experience

8:07-12:06 How a brand gets buy-in on the short-term and the long-term goals from staff

12:07-15:51 How a brand identifies what changes are needed and at what level

15:52-20:32 How a brand should think about risk appetite and capacity for change

20:33-25:36 How team members should communicate changes needed to leadership

25:37-32:35 What digital transformation really means

32:36-38:53 Key items brands miss out on when it comes to customer experience

38:54-41:35 Challenges brands face due to remote work

41:36-42:14 How to contact Matt

42:16-42:33 Outro

💬 Get in touch with Matt at:

💬 Get in touch with Nimble Gravity at:

#ecommercewithcoffee #businessstrategy #organizationalchange #amberengine #podcast #ecommerce #ecommercetrends #userexperience #UX #businessgoals #teamcommunication #digitaltransformation

A PIM Story: Success In Numbers

In this episode of E-Commerce with Coffee?!, we have a special interview with a behind-the-scenes look at one company's ROI for product information management (PIM) software. Priscilla Carrick, Executive Director Of Operations at AutoExec, Inc., joins host Nate Svoboda to talk about her and her team’s experience with the Amber Engine Next-Gen PIM as early adopters of the new software.

AutoExec, Inc. sells individual and hyper-niche components of "mobile desks" for people who drive constantly and pretty much work out of their cars. In the time Priscilla has worked for the company, they've gone from 53 to over 1,300 SKUs of hyper-personalizable mobile desk components. Listen in to learn how they did it and the role the next-gen PIM had to play.

0:00-27  Intro

0:28-1:06 Introducing Priscilla

1:07-2:20 Priscilla’s take on caffeine

2:21-4:44 What life looked like before, and the discovery of PIM

4:45-5:57 Two years in, everything in hindsight

5:58-7:01 The PIM implementation process

7:02-7:59 Full onboarding to the PIM

8:00-9:09 Favorite—and least favorite PIM features

9:10-10:00 The scope of AutoExec’s digital channels

10:01-11:24 Data fidelity standards

11:25-16:34 What Priscilla says—no filters—about the PIM

16:35-17:47 The pie in the sky new PIM feature Priscilla wants

17:48-20:05 What else Priscilla is “tuned into” these days

20:06-20:23 Outro

E-commerce has been so popular for the past decade or so that many forget to think about how retail strategies can fit into a DTC brand’s playbook. The truth is that e-commerce alone often isn’t always enough, and having a retail channel can be a powerful touchpoint in your customers’ journey.

Retail Minded founder Nicole Leinbach Reyhle joins E-Commerce with Coffee?! host Nate Svoboda to talk about the importance of retail channels.

Throughout the interview, you’ll hear Nicole’s views on how businesses should approach retail and what has changed in the retail landscape post-pandemic.

Grab your favorite brew and enjoy!

0:00-0:27 Intro

0:28-1:15 Introducing Nicole

1:16-2:00 How Nicole takes his coffee

2:01-3:46 Nicole’s background

3:47-4:39 Monumental shifts in retail

4:40-7:15 Resources retailers need post-pandemic

7:16-8:25 What omnichannel means

8:26-10:23 The advantages for retailers who already have a digital presence

10:24-12:13 Touchpoints retailers should focus on

12:14-15:07 Advantages and disadvantages of the virtual market for small businesses

15:08-17:03 Barriers to entry

17:04-19:26 Most important partnerships to consider for entry

19:27-20:45 Crypto payments in retail

20:46-23:40 Realistic outlook for small brands and retailers in e-commerce

23:41-26:29 What retailers must do to stay relevant

26:30-29:33 Nicole’s favorite retail experience

29:34-30:14 How to get in touch with Nicole

30:15-30:33 Outro

💬 Get in touch with Nicole at:

💬 Get in touch with Retail Minded at:

Digitization of data isn’t something that many talk about when it comes to e-commerce. Luckily, that’s about to change with our latest guest on E-Commerce with Coffee?!

Greg Moore, CEO of Fit3D and WAIR, joins host Nate Svoboda to talk about the powerful connection between data measurement and e-commerce optimization.

Throughout the interview, you’ll hear Greg’s views on what brands need to do to improve their e-commerce marketing performance via data measurement, particularly in the fashion and apparel industry.

Grab your favorite brew and enjoy!

0:00-0:27 Intro

0:28-1:25 Introducing Greg

1:26-2:48 How Greg takes his coffee

2:49-7:49 Greg’s background

7:50-10:38 Overview of Fit3D

10:39-13:21 Why consumers should digitize their measurements

13:22-16:37 Benefits of digitized measurements for businesses

16:38-19:00 How to communicate technical concepts to clients

19:01-22:36 How fashion and apparel were affected by COVID-19

22:37-26:02 Upcoming trends Greg is excited about

26:03-29:54 How WAIR will remain the frontrunner

29:55-31:02 How to get in touch with Greg

31:03-31:21 Outro

💬 Get in touch with Greg at:

Do you want to understand the latest trends in startup funding and how to overcome the biggest challenges startups face today?

Well, we’ve got an interesting episode of E-Commerce with Coffee?! for you today! Tim Cakir, a growth consultant for e-commerce brands and technology companies, joins host Nate Svoboda to talk about how he partners with and restructures brands to compete in today’s challenging e-commerce environment.

Throughout the interview, you’ll hear Tim’s views on what brands need to do to improve their e-commerce marketing performance.

Grab your favorite brew and enjoy!

0:00-0:27 Intro

0:28-1:01 Introducing Tim

1:02-3:30 How Tim takes his coffee

3:31-7:59 How Tim partners with brands

8:00-12:31 How companies should strategically grow

12:32-16:55 The concept of “collective intelligence”

16:56-20:10 The common operational challenges brands face

20:11- 23:32 How brands should prioritize challenges to resolve and grow

23:33-28:10 The restructuring needed to transition to a digital business model

28:11-31:08 What a “rebrand” really means

31:09-33:29 Tim’s favorite example of a rebrand

33:30-36:39 How to quantify the success of a rebrand

36:40-38:06 How to get in touch with Tim

38:07-38:24 Outro

💬 Get in touch with Tim at:

Linkedin https://www.linkedin.com/in/timycakir

Twitter https://twitter.com/cakirtim

Youtube https://twitter.com/cakirtim

Website https://timcakir.com/

In this episode of E-Commerce with Coffee?!, we have Thomas Vosper, co-founder, and CEO of Aisle 3, joining host Nate Svoboda to discuss the universal view of shopping.

Throughout the interview, Will shares his views on shopping experiences, shopping data, and more.

Ready to learn more about a new way of thinking about the shopping experience and how much of an impact it can have on your business? Grab your favorite brew and enjoy!

0:00-0:27 Intro

0:28-0:51 Introducing Thomas

0:52-1:56 How Thomas takes his coffee

1:57-3:19 Thomas’ background

3:20-4:46 What Aisle 3 does

4:47-6:28 What consumers look for in a shopping experience

6:29-9:06 Why content may not be displayed by retailers

9:07-11:40 Discussion about authenticity of and transparency in product reviews

11:41-13:33 Value of niche marketplaces to consumers

13:34-17:05 Effectiveness of algorithms behind ad platforms

17:06-19:09 Tools Thomas recommends

19:10-20:48 What a universal view of shopping means

20:49-21:50 What retailers and manufacturers must do to support a universal view of shopping

21:51-24:37 Expectations for the next five years

24:38-27:08 Thomas’ experience launching Aisle 3

27:09-30:55 Biggest challenge launching Aisle 3

30:56-32:26 Other key considerations for the shopping experience

32:27-33:22 How to contact Thomas

33:23-33:44 Outro

💬 Get in touch with Thomas at:

- LinkedIn https://www.linkedin.com/in/thomasvosper/

- Facebook https://www.facebook.com/thomas.vosper

- Instagram https://www.instagram.com/thomas.vosper/

- Twitter https://twitter.com/ThomasVosper

- Website https://www.thomasvosper.com/

💬 Get in touch with Aisle 3:

- LinkedIn https://www.linkedin.com/company/aisle-3/

- Facebook https://www.facebook.com/aisle-3-114824356870369/

- Instagram https://www.instagram.com/aisle3.co/

- Website https://www.aisle-3.co/en

In this episode of E-Commerce with Coffee?!, we have a special interview with Will Laurenson, founder of Customers Who Click. He and Nate Svoboda discuss how to optimize your customers’ experiences and drive revenue.

Throughout the interview, you’ll hear Will’s views on customer experiences, customer retention, and more.

Ready to learn more about customer experience and how much of an impact it can have on your business? Grab your favorite brew and enjoy!

0:00-0:27 Intro

0:28-0:58 Introducing Will

0:59-2:34 How Will takes his coffee

2:35-6:20 Will’s background

6:21-7:33 Differences between optimizing customer experience for products and services

7:34-9:30 Metrics important for optimizing customer experience

9:31-12:33 Importance of customer lifetime value

12:34-16:07 How to gather feedback from consumers

16:08-17:38 Differences between customer lifetime value in a DTC versus another business model

17:39-20:03  Best methods and tools to increase conversions

20:04-22:01 How long you should run a split test

22:02-29:16 What clients are not usually thinking about for conversions

29:17-34:02 How to appropriately allocate resources to conversion versus retention

34:03-35:49 Changes that have occurred in the past two to four years

35:50-42:02 Other key considerations for customer experience

42:03-43:04 How to contact Will

43:05-43:20 Outro

💬 Get in touch with Will at:

- LinkedIn https://www.linkedin.com/in/willlaurenson/

- Facebook https://www.facebook.com/will.laurenson

- Twitter https://twitter.com/willlaurenson

💬 Get in touch with Customers Who Click:

- LinkedIn  https://www.linkedin.com/company/customers-who-click/

- Website https://www.customerswhoclick.com/

- Podcast https://www.customerswhoclick.com/customers-who-click-podcast/

In this episode of E-Commerce with Coffee?!, Andrew Davis, a keynote speaker, and author, joins host Nate Svoboda to talk about content, its impact on businesses, and growing a business versus leaving a legacy.

Throughout the interview, you’ll hear Andrew’s views on digital and offline content and its role in brand strategy.

Grab your favorite brew and enjoy!

0:00-0:27 Intro

0:28-1:00 Introducing Andrew

1:01-2:18 How Andrew takes his coffee

2:19-4:34 How Andrew started with public speaking and digital marketing

4:35-8:30 How to create better content

8:31-11:52 What it means to “think big”

11:53-18:00 Difference between growing a business and leaving a legacy

18:01-21:35 History of video content for brands

21:36-24:45 How did COVID-19 accelerate content trends?

24:46-28:23 Overview of Brandscaping

28:24-31:44 How businesses should establish a customer-first message