It’s fitting that the Hollywood Sign, the worldwide symbol of the entertainment industry, was conceived as an outdoor ad campaign for a suburban housing development called “Hollywoodland.” After all, despite the high profile of the film biz, real estate has always been Hollywood’s primary economic driver.

Although the Sign’s appearance and purpose have evolved over the years, its basic aspirational message remains the same: This is a place where magic is possible, where dreams can come true.

But not everything is beauty and glory, behind the light, there are the darkness of death, legends, and myths. 

Come explore the fascinating past and present of this icon symbol:  THE RISE, RUIN, AND RESTORATION OF HOLLYWOOD’S BIGGEST NAME 

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