In this episode, catch up with Shaun Raines from Dealer Superhero and Jacob Berry’s recap of the 2023 Digital Dealer Expo and the AI Hackathon project we worked on during the event.

The AI Hackathon, imagined by Brent Wees, was to create an entire marketing campaign for a 2024 vehicle launch.

There were 10 teams working on the project and it was timed with a strict set of requirements.

Our team was the only team to come up with a fictitious car “The Homer” from The Simpsons show while the other teams used an existing Toyota or Ford model to launch their 2024 program.

We used a variety of tools working and interchanging from one to the other, here is a list of ones we used or wanted to used:

We had so much fun and it was fun to work with all sorts of people to create this project in a short period of time. We all learned something and came away with a broader range of skills on how we can use some of these tools at the dealerships.

Not just in marketing but can be used in sales, service, parts, inventory, business, ideas, concepts and anything else that you can think of.

Stay tuned for our next round with Shaun Raines, a Dealer Superhero that’s always helping find solutions to dealers problems.

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