In this episode of Dealership Fixit, we go round 2 with Shaun Raines from Hired Guns to expand our AI Hackathon conversation from Digital Dealer 2023 to create a mini campaign for the 2024 Harley-Davidson Street Glide launch.

Youtube Link: ⁠https://youtu.be/UMZDP7pCMUA⁠ 

Link to presentation: ⁠https://drive.google.com/file/d/1bifgkOMT3_HWV8suaf7QdyxJbCmopfxB/view?usp=drive_link⁠

It was fun going through Shaun’s 60-minute master class of using ChatGPT, MidJourney and Gamma to build a story, blog and headlines prompts to build a strategy.

We first used ChatGPT to get some ideas going over where we should start and how it should sound. I covered some points from this zapier article: https://zapier.com/blog/train-chatgpt-to-write-like-you/

We got some prompts and a working model for how we can move into creating some images with MidJourney. We had to play with the prompts and choose from some different variations but it looked great in the end!

Finally we moved over to Gamma and provided it with all the content and material we had chosen to use. The program, in seconds, populated a fantastic looking landing page with CTA’s and big colored buttons. 

We loaded our new graphics into it and was able to “massage” it into place that turned out awesome. Make sure to check out the link!

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