Our guest, Heather Deatherage, a Digital Sales Expert and Business Partner, shares valuable insights and strategies for succeeding in the Powersports and Motorcycle dealership industry's digital marketplace. She emphasizes the importance of internet sales, well-structured Business Development Centers (BDCs), and customer retention. Heather provides guidance on distinguishing Powersports dealerships in the digital landscape and enhancing internet sales performance. If you're interested in succeeding in internet sales, this episode is a must-listen. Subscribe and follow us for weekly updates.

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