Eric Futoran is Co-Founder & CEO of Embrace, the mobile observability platform built on OpenTelemetry.

Embrace has raised almost $80M from investors including NEA, Greycroft & Eniac.

In this episode, we dig into the creation of mobile observability as a category and how Embrace helped evangelize it, what makes mobile observability unique, why they open sourced their SDKs, how aligning with OpenTelemetry changed their trajectory, the difference between having product-market-fit and GTM-market-fit, shifting from just focusing on mobile teams to mobile + DevOps teams & more!