This summer football transfer window has been about massive names moving between so-called super clubs. Messi to PSG, Ronaldo to Man Utd. Mbappe apparently not moving to Real Madrid. 

A theme of the business conversation is the commercial value of the individual player to the club. This complex issue is often dumbed down to a narrower conversation about shirt sales. 

But, as you’ll hear over the next fifty minutes or so, its much more interesting than that.

To help us unpick the story, we have Daniel Kirschner, co-founder of Greenfly, the social media platform, Professor Simon Chadwick of Emylon Business School and Tim Crow, the sports sponsorship expert and former CEO of Synergy Sponsorship.  

This podcast is sponsored by Leaders in Sport, which is back live at Twickenham Stadium between the 5th to the 7th of October. There’s a long list of star speakers on the Leaders Week website including Sally Bolton CEO of Wimbledon and the All England Tennis Club, Kelly Simmons MBE, The FA’s Director of the Women’s Game, and there’s a live recording of the ever popular Game Changers podcast with our mate Sue Anstiss and Ugo Monye, the former England rugby star who’s about to enter the new season of Strictly Come Dancing on BBC. 

Listeners can get a 15% discount by clicking here  and quote the code UnofficialPartner15. 

Come and say hello when you get there. 

As ever, if you like the podcasts you’ll love the Unofficial Partner newsletter, that goes direct to the inbox of thousands of senior executives across the global sports business every Thursday. 

To join them, sign up via unofficialpartner.com 

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