In this episode of the Modern Direct Seller Podcast, we sit down with Steph Paradiso, founder of Inspired Social Collective, to talk about Black Friday strategies for direct sellers. Steph shares why planning ahead is key, how to create stacked offers that stand out, and what to do right now to build visibility before the holiday rush. Consider this your no-nonsense playbook for mapping out a clear plan to make your Q4 your most profitable season yet.

You can connect with Steph on Instagram at @InspiredSocialCo or on her personal page @StephParadiso. Be sure to check out her Black Friday Revenue Roadmap program, where she walks you step by step through the exact framework we covered in today’s episode.

Time-Based Notes:

• 0:28 - Rapid Fire: Black Friday favorites & best deals

• 4:51 - Meet Steph Paradiso & Inspired Social Collective

• 8:50 - Why Black Friday is a marathon, not a one-day event

• 14:28 - Planning ahead: setting goals and building visibility early

• 19:47 - Creating stacked offers that actually convert

• 26:47 - Cutting through the noise during Black Friday

• 31:19 - Marketing trends that are sticking in 2025

• 32:59 - Balancing business, family, and the holiday season

• 35:37 - First steps to get started with your Black Friday plan

• 36:45 - Where to connect with Steph + Black Friday Revenue Roadmap

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode254