In this episode of the Modern Direct Seller Podcast, we're joined by Laura Kendrick of Cheeky Copy to talk about what actually makes copy connect, and why leading with personality beats buttoned-up professionalism every time. Laura shares her philosophy on writing copy that speaks directly to the reader, breaks down the three elements every piece of conversion copy needs, and gets real about how to use AI as a tool without losing your voice in the process. Whether you've been avoiding the blank page or quietly wondering if blogging still matters, this one is packed with perspective you can actually use.

Make sure to grab Laura’s free resource, Cheeky Buttons, a guide to writing better call-to-action button copy. For a free-writing and idea generation tool Laura swears by, check out 750words.com. And if you're a direct seller ready to get off replicated pages and build a brand that's actually yours, get started with Oh My Hi today.

Time-Based Notes:

• 1:04 - Rapid Fire Questions

• 6:24 - The Personality-First Copywriting Philosophy

• 9:00 - Bringing It to Life: Strategy, Brand Voice & Personality in One Email

• 12:28 - Where to Start

• 15:07 - Three Elements Every Piece of Conversion Copy Needs

• 20:34 - Writing Resistance, Academic Backgrounds & Breaking the Rules

• 22:55 - AI and Copywriting

• 30:04 - Free-Writing First

• 31:45 - Blogging, SEO & the Long Game

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode286