In this episode of the Modern Direct Seller Podcast, we're joined by Matt Diamante, SEO specialist, author, and founder of agency Hey Tony, to talk about one of the most underutilized growth strategies for direct sellers: getting found on Google. Matt breaks down what SEO actually is, why it matters for solopreneurs and small business owners, and how pairing it with AI tools can turn everyday customer questions into content that works around the clock. You'll also hear a specific AI prompt that makes blog writing faster, smarter, and actually useful, plus a straight-talking take on email lists, social media, and what's really driving revenue in today's landscape.

You can connect with Matt by searching Matt Diamante on any social platform, where he posts daily. Be sure to check out Hey Tony and his book Get Found, the perfect starting point if you're new to SEO or just want to know enough to manage it yourself. Direct sellers can also explore Oh My Hi for a real website that's built for your business. 

Time-Based Notes:

• 1:35 - Rapid Fire: Tech Tools, Email Habits & Work Schedule

• 3:47 - Matt's Background & The Story Behind Hey Tony

• 5:46 - SEO Fundamentals for Non-Technical Users

• 8:32 - The AI Prompt That Makes Blog Writing Easy

• 12:26 - Building Assets vs. Relying on Algorithms

• 15:20 - Social Media and SEO - Better Together

• 17:43 - How to Make Content Creation Easier

• 18:38 - Content Creation Workflows & Processes

• 20:33 - Limitless AI & Capturing Content from Everyday Conversations

• 21:41 - SEO in the Age of AI & What's Really Happening with Search

• 24:19 - Google AI Overviews & How to Think About Your Content Strategy

• 27:24 - Getting Started with Google Search Console

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode287