In this episode of the Modern Direct Seller Podcast, we're talking all about what it really means to sell beyond social. The way people shop has changed, and the old approach of opening a group, hosting a party, and waiting for the sales to roll in isn't delivering the way it once did. We're unpacking why that shift happened, what social media is actually built for now, and where those real conversations and conversions are happening instead. You'll learn how to rethink the role of social in your business, what to start measuring for real momentum, and how to build a simple path that turns visibility into actual customers.

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Time-Based Notes:

• 1:53 - How Social Selling Has Shifted

• 4:43 - Social as Visibility, Not a Storefront

• 7:40 - The Missing Middle Space

• 10:33 - Redefining How You Measure Social Success

• 12:40 - Why In-Person Events Are Making a Comeback

• 14:31 - Vendor Events + Pop-Up Events

• 18:35 - Your Website Working 24-7

• 21:38 - Bringing the System Together

• 22:09 - Your One Move This Week

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Get the full show notes at https://moderndirectseller.com/episode293