Eric Seufert joins to dissect AI hype, marginal ROAS, Jeremy Bentham's legacy, and managing a multi-million-dollar marketing budget that falls empirically short. WE discuss:

• How do you evaluate an “AI startup” in 90 seconds without being duped?
• Can LLM-driven hypothesis testing replace the Monday creative meeting and outperform it?
• If marginal ROAS is the real constraint, why do teams still optimize to averages?
• When should a Battlefield-scale launch actually spend less on day one and wait two weeks?
• Why did free-to-play economics conquer games but stall on platforms like Twitch or Spotify?
• Will AI-driven volatility make electricity markets funky?