Can D1 competitive mindset help you dominate the medical sales industry?

In this episode of the Medical Sales U Podcast, I sit down with Justin Kershaw—former Michigan State player turned top-tier Spine Endoscopy Rep for Arthrex.

Justin pulls back the curtain on how he transitioned from the locker room to the Operating Room, the reality of working for a $5B company like Arthrex, and why being a "Girl Dad" and a man of faith is what actually fuels his professional drive.

In this episode, you’ll learn:

* The "3 Gatekeepers" you must win over to close deals in any hospital.

* Why Arthrex uses an "Agency" model vs. traditional distributorships.

* How to maintain high-level physical and spiritual discipline in a high-stress career.

* Tactical advice for career pivots (how Dave broke into sales at age 35!).

🌐 Connect with Justin Kershaw: https://www.linkedin.com/in/justinkershaw/

TIMESTAMP CHAPTERS:

0:00 – Meet Justin Kershaw: From the NFL to Medical Sales

02:26 – Why Arthrex? Understanding the Sales Agency Model

04:05 – Distributorships vs. Agencies: What you need to know

05:30 – Career Pivot: Transitioning after pro football08:12 – The "Girl Dad" Mindset: Balancing 5 daughters and a career

10:45 – Faith in the O.R.: Bringing "Kavanah" to your work

12:06 – A Week in the Life: Cold calls, dinners, and consistency

14:12 – Winning over the 3 Pillars: SPD, Gatekeepers, and Admin

18:30 – Entrepreneurship: Launching "Mom’s Bars"

24:35 – Lead with Prayer: Staying grounded in a digital age

29:24 – The Adult Dream: Why you should never stop pushing

34:13 – Justin’s 2026 Goals: Growth, Health, and Purpose

💡 Are you looking to break into Medical Sales? Medical Sales U is dedicated to helping you reinvent your career, find your specialty (Spine, Oncology, Pharma), and provide the innovation patients need. We help professionals transition into top-tier medical sales roles: medicalsalesu.com/

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