In episode 54, Edgar Mills draws parallels between the seven phases of unconventional warfare and the journey of a small business, using lessons from T.E. Lawrence, Mao Zedong, and guerrilla doctrine.

The episode explains each phase: preparation, initial contact, infiltration, organization, buildup, employment, and transition and offers practical takeaways on intelligence, agility, customer support, and offensive strategies for startups aiming to capture market share and grow strategically.