Alex Dean is Cofounder & CEO of Snowplow Analytics, the behavioral data platform that transforms data into actionable insights.

Snowplow's open source behavioral data engine, also called snowplow, has over 6K stars and is a developer-first engine for collecting behavioral data.

Snowplow has raised $55M from investors including NEA, MMC, and Atlantic Bridge after being bootstrapped for some time.

In this episode, we discuss the flexibility you get from bootstrapping your company - especially if it's open source, the importance of GTM and user persona clarity when building in a competitive space, investing in product marketing early, the challenges of visibility when open source is a core part of your GTM funnel, and much more!