This episode is sponsored by Phaedon.

Download their 2026 research paper on Humanizing Loyalty here now.

In this episode Bill speaks with CLMP™ and recognized industry figure, Steve McClelland, Vice President of Loyalty, WestJet. Steve is guiding the operation of WestJet Rewards, which recently announced significant upgrades to its frequency flyer program.

His insights in this conversation will shed light on strategies and tactics to fuel growth in the travel sector, and to optimize frequent flyer program operations.

Hosted by Bill Hanifin

Show notes:

1) Steve McClelland

2) WestJet

3) WestJet Rewards

4) Bill Hanifin

5) The Wise Marketer

6) Moneyball: The Art of Winning an Unfair Game (Book)

7) Red Notice: A True Story of High Finance, Murder, and One Man's Fight for Justice (Book)