In this episode of Sold Out Offers, I walk you through a series of small, practical tweaks you can make to bring an offer back from the brink. These are not big rebrands or six-week projects. They’re short, focused checks that help you reconnect with the purpose, positioning, and delivery of what you’ve already built—so you can decide what actually needs changing (and what doesn’t). 

We’ll look at your sales page, your offer result, who the offer is really for, and whether the delivery experience still makes sense. I also talk about how overstuffing, unclear transformation, or underpricing can quietly drain your energy—and make an offer feel heavier than it needs to be. If selling or delivering something has started to feel like dragging a dead weight, there is a way to fix that. 

This episode is about falling back in love with your work—or at least giving it a fair chance before you throw it away. Because I’ve seen offers go from “total flop” to signature, most-lucrative work simply by making these kinds of intentional adjustments. 

• How to quickly self-audit your sales page and spot where the disconnect really is
• Why clients buy transformation, not calls, documents, or deliverables
• How unclear targeting can quietly sabotage an otherwise solid offer
• Why delivery design matters more than adding “more value”
• The link between pricing, energy, and why an offer starts to feel heavy

"You’re not selling deliverables, you’re selling an experience. And if the experience doesn’t make sense, the offer won’t either." 

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