The Braintrust "Driving Change" Podcast

Echoes of the Airwaves


Listen Later

Summary

In this episode, host Jeff Bloomfield interviews Gary Scott Thomas, an award-winning DJ and podcast host. They discuss Gary's background in radio, his transition from rock and roll to country radio, and the power of emotional contagion and authenticity in connecting with listeners. They also explore the importance of curiosity and asking provocative questions, as well as Gary's transition to streaming and podcasting. Overall, the conversation highlights the impact and responsibility of radio personalities and the evolving landscape of media. The conversation explores the challenges and advantages of tracking listenership in the streaming world compared to traditional radio. It also highlights the importance of adapting to the digital age and embracing technology. Gary gives us some insight into some of the great personalities he’s worked with over the years which included mega star Garth Brooks.



Takeaways
  • Curiosity and genuine interest in others can lead to meaningful connections and surprising stories.
  • Authenticity and emotional contagion are powerful tools for radio personalities to connect with listeners.
  • Asking provocative questions can lead to deeper conversations and insights.
  • Streaming and podcasting offer new opportunities for radio personalities to reach and engage with audiences. Tracking listenership is easier in the streaming world due to the availability of metrics and data.
  • Digital platforms allow for more precise tracking of leads and engagement.
  • Adapting to the digital age is crucial for success in the modern media landscape.
  • Embracing technology can lead to new opportunities and wider reach.
  • Promoting streaming stations and podcasts requires utilizing various online platforms.
  • Collaboration and learning from others in the industry can drive positive change.

  • Chapters

    00:00 Introduction and Background

    04:33 Gary Scott Thomas' Early Life and Career in Radio

    11:04 Transitioning from Rock and Roll to Country Radio

    19:07 The Power of Emotional Contagion and Authenticity

    23:09 The Responsibility and Influence of Radio Personalities

    28:35 The Importance of Curiosity and Asking Provocative Questions

    35:19 Transitioning to Streaming and Podcasting

    39:38 Streaming vs Podcasting

    42:41 Tracking Listenership in the Streaming World

    44:17 Adapting to the Digital Age

    44:26 Embracing Technology

    44:51 Promoting Streaming Station and Podcast

    45:22 Continued Collaboration



    You can connect with Gary at his web site:


    Online

    https://garyscottthomas.com/ - web site


    https://krty.com - streaming service


    Social Media


    https://www.facebook.com/GaryScottThomasKRTY/


    https://twitter.com/GaryThomasKRTY


    https://www.instagram.com/garyscottthomas



    ...more
    View all episodesView all episodes
    Download on the App Store

    The Braintrust "Driving Change" PodcastBy Evergreen Podcasts

    • 4.8
    • 4.8
    • 4.8
    • 4.8
    • 4.8

    4.8

    31 ratings


    More shows like The Braintrust "Driving Change" Podcast

    View all
    Freakonomics Radio by Freakonomics Radio + Stitcher

    Freakonomics Radio

    32,283 Listeners

    Hidden Brain by Hidden Brain, Shankar Vedantam

    Hidden Brain

    43,483 Listeners

    Worklife with Adam Grant by TED

    Worklife with Adam Grant

    9,188 Listeners

    The Mel Robbins Podcast by Mel Robbins

    The Mel Robbins Podcast

    20,562 Listeners

    The Ultimate Human with Gary Brecka by Gary Brecka

    The Ultimate Human with Gary Brecka

    3,008 Listeners