Today we’re talking custom menswear, founder scar tissue, influencer economics, AI chaos, and whether your ads are actually good — or just expensive.Ray Li, CEO of Sene, has built one of the most interesting menswear brands on the internet — starting with custom suits you can order online (yes, really) and expanding into what might be the perfect T‑shirt.We’re digging into:- How Sene made online custom clothing actually work (fit, sizing, returns — the hard stuff)- The war stories: showrooms, wholesale attempts, retail bets that didn’t pan out- Panic attacks, cash crunches, and what survival really looks like- Why the “perfect tee” is such a powerful category in menswear- How luxury brands and Michelin-star restaurants accidentally turned Sene into a uniform supplier- What Ray is bullish on heading into 2026If you care about building durable brands (not just running ads), this one’s for you.Weekend Roundup of News:- The AppLovin debate — cheat code or risky dependency?- AI hallucinating company data (and why that should scare you)- OpenAI talent moves, Anthropic stumbles, and Meta’s always-on agents- How marketing teams are now using AI tools like Claude Code- “Truman Show” brands and the rise of performative brand-building- The shift back to IRL brands and physical activationsIf you’re building in ecommerce, experimenting with AI, testing ads, or trying to survive retail and DTC in 2026 — this livestream is for you.Subscribe, drop your questions in the chat, and let’s get into it.— — —Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Postscript - https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAMP - ⁠https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

We’re breaking down the biggest shifts happening across ecommerce, creator marketing, and modern retail — plus a deep dive on why human influence may be more valuable than ever.We start with HOT JOBS — the roles brands are hiring for right now and what that tells us about where the market is headed. What skills are actually in demand? Where are operators placing their bets in 2026? If you’re building a team (or trying to become more valuable), this segment is for you.Then we sit down with Josh Durham to tackle a big question: In a world flooded with AI-generated content, do human influencers still matter?We cover:- Why human creators may be more important, not less, as AI content improves- Whether certain products are guaranteed influencer wins — or if every brand is a unique puzzle- How to think about pricing, ad usage rights, and creator negotiations- Real-world case studies, including moving product at retail and executing in tight launch windowsNext, we dig into major platform and retail news:- TikTok Nearby has launched — what does this mean for local discovery and brick-and-mortar brands? Are we watching social platforms evolve into search engines for physical retail?- Amazon is rolling out 60-minute grocery delivery in the UK. Is speed becoming the ultimate competitive moat in modern retail? What does this mean for everyone not named Amazon?- Shopify’s B2B business is growing faster than its consumer segment. Are we underestimating wholesale and B2B as the next big ecommerce unlock?We also discuss:- “Zuck’s Rule” and what it means for founders navigating platform dependency- Builder Beware: the risks of building too heavily on borrowed distributionIf you’re a founder, operator, marketer, or creator trying to make sense of what’s actually changing (and what’s just noise), this episode is packed with strategy, perspective, and practical takeaways.Subscribe and turn on notifications so you don’t miss future livestreams.— — —Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Postscript - https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAMP - ⁠https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

We kick things off with Johnny Hickey — former CMO of Perfectwhitetee, founder of Delfina, current CMO of Sunny Somewhere NY, and the force behind DTC Growth Summit. How does he make running an agency, launching brands, and hosting national events look effortless? We break down the systems, mindset, and strategy behind scaling women’s apparel, building community-first brands, and creating events that operators actually want to attend.Then we zoom out into culture.Is the new luxury… wasting time? We unpack the rise of “neo‑leisure,” conspicuous grinding, and whether effortless living has replaced hustle culture as the ultimate flex. From performative offlineness and viral “Brick” devices to the question of whether we’re enjoying life or performing it for algorithms, we explore what status really looks like now.We also cover:• McDonald’s McNugget Caviar and irony marketing• Founder-core authenticity vs absurdist brand plays• AI-generated shows and the future of content• DJ Khaled x Wegovy and the macro impact of GLP-1 drugs• OpenAI’s vision for fully automated media buying inside ChatGPT• What happens to agencies and performance marketers in an AI-led ad ecosystemThis episode is about autonomy — over your time, your brand, your marketing, and your attention.The real luxury in 2026 might not be money.It might be control.— — —Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Postscript - https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAMP - ⁠https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Today’s livestream covers what’s actually moving in ecommerce right now — from the internet’s hottest products to the platforms and brands quietly dominating.We kick things off with our Top 10: The Internet’s Hottest Hats, powered by Particl. This isn’t based on vibes — it’s built on 30 days of real performance data including revenue, sell‑through rate, velocity, reviews, discounting behavior, and our own “swag factor.” We’ll break down what’s actually selling and why.Then we sit down with Alex Beller to talk about the bigger picture. Are agencies and SaaS in danger? Is “white collar fragility” real? Why conversational data may be the most underpriced asset in ecommerce. And what Ecom 4.0 looks like in 2026 — incumbents vs the rise of the AI‑powered one‑person brand. We also revisit Texas SB 140 and why it may be a bigger deal for ecommerce than most people realize.We also unpack major platform and brand news:• Shopify continues to compound at an absurd pace — 14%+ of US ecommerce market, $378B GMV, and $2B+ in free cash flow. What does that mean for operators?• Ralph Lauren climbs to #4 on Lyst’s hottest brands list — proving heritage and timeless design are beating trend‑chasing fast fashion.• Loyal raises $100M to extend dog lifespan — are pets becoming biotech’s most emotional category?• Hermès drops a $264,000 pool table — when does price become the product?— — —Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Postscript - https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAMP - ⁠https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Postscript - https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAMP - ⁠https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

We start with Super Bowl winners and losers, unpacking which brands earned attention, which ones missed, and why so many ads are becoming instantly forgettable. From Dunkin’ and Levi’s to AI brands that couldn’t convert attention into impact, we break down what worked, what didn’t, and what it means for the future of advertising.We also talk about the brands that won without running a Super Bowl ad at all. While others spent millions, creator‑led distribution and smart giveaways dominated the conversation. This segment digs into why attention strategy now matters more than airtime.Next, we’re joined by Steele Walker, former MLB player and CEO of SpinGrip and Kitted Global. Steele shares his journey from professional baseball to building a fast‑growing physical product brand. We talk about solving real athlete problems, healing the yips, earning trust with D1 and pro players, creator partnerships, and what it actually takes to scale a product with authenticity.We then get into this week’s tasty trends, including Amazon surpassing Walmart with $700B in sales, why consumer confidence is rising but spending behavior is changing, and how TikTok has become a real distribution channel, not just a top‑of‑funnel play.We wrap with brand and culture moves that caught our attention, from Kith x Skims ice cream to Bloom dominating TikTok and Amazon, and why IRL experiences, sampling, and culture‑driven launches are winning right now.— — —Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Postscript - https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAMP - ⁠https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

We’re breaking down the biggest shifts happening right now across AI, media, ecommerce, and culture — from unexpected breakout brands to platform power plays that will shape the next decade.On this episode, we cover:• How Willie Nelson quietly built an $80M beverage brand — and why it’s being positioned as the Olipop of the category• A single brand doing $75M in 2025 using Snap Ads while everyone else ignores the channel?• Why DTC AI healthcare feels inevitable — and terrifying at the same time• The rise of continuous hormone tracking and what it unlocks (and risks)• Spotify selling physical books (yes, really) — and what it says about platforms becoming tastemakers• Meta testing a standalone app for AI‑generated “vibes” content• YouTube quietly dominating all of streaming with $60B in revenue in 2025 — and why brands still underinvest• A deep interview with Patrick Barnes, CEO of AMP, on dashboards, LTV myths, and what healthy ecommerce businesses actually look like• Why “teaching the algorithm” matters more than blaming it — and how clarity compounds over timeThis is a fast‑moving, opinionated episode about where leverage is shifting — in distribution, branding, technology, and consumer trust.— — —Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Postscript - https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAMP - ⁠https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

We’re covering the ideas behind the headlines — where platforms are going, why certain brands are winning quietly, and what founders and operators need to understand before the shift is obvious.Today’s topics include:- Anthropic vs. OpenAI — two AI companies, two completely different worldviews, and why this fight is about values, not just models- The social distribution playbook emerging from builders like Nikita Bier and others- Why MBA logic breaks down in e‑commerce (and what actually works instead)- Goodwill’s record‑breaking year and what resale teaches DTC brands about value- “Teach the Algorithm” — how creators and brands accidentally train platforms the wrong way- Shopify’s cultural positioning through athletes and creators- Legacy brands collapsing under irrelevance- The rise of DTC AI healthcare and why it’s both exciting and unsettlingA conversation with Bart, co‑founder of DadGang, on modern fatherhood, the one‑man brand, and building a movement instead of a logoAlong the way, we’ll unpack:- Where attention is actually compounding right now- Why speed and taste beat strategy decks- How AI is changing teams, agencies, and solo founders- What winning brands understand about identity, mission, and distribution— — —Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Postscript - https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAMP - ⁠https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

We’re breaking down the biggest marketing stories, creative plays, and platform shifts shaping 2026 — with real talk, real examples, and zero fluff.From Gen Z culture shifts to TikTok performance data, AI‑native agencies, and why “no ads are coming” is never true, this episode is all about what actually matters if you’re building, marketing, or scaling a brand today.On today’s show:- Gen Z “In’s” vs “Outs” — what brands are finally getting wrong (and right)- TikTok’s latest report on which ad formats actually drive results- A one‑shot UGC ad that outperformed full creative pipelines- Why AI‑native agencies (“Agentcy” / SEANs) are emerging fast- AI creative in ad accounts: where it helps, where it hurts- The rise of “Meat Tasks” and agents managing humans- Claude’s “no ads are coming” claim — and why history says otherwise- ElevenLabs’ $500M raise and why voice is becoming infrastructure- Mission‑driven brands, having an “enemy,” and why VanMan leans into itCan a restaurant become a better marketing engine than the product itself?— — —Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Postscript - https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAMP - ⁠https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Welcome to DTC’s Daily Show, where we cut through the noise and talk about what’s now and next in e‑commerce, marketing, and the internet economy.Today’s show is packed.We’re digging into hidden channel arbitrage, brand moments that beat Super Bowl ads, why some teams retain talent while everyone else churns, and the rise of convenience‑driven “liquid food” in the Ozempic era. Plus, a few internet curveballs you probably didn’t see coming.On today’s show:• Is Bing the arbitrage no one’s talking about? While everyone fights over Meta and Google, we break down why Bing (and Microsoft’s ecosystem) might be quietly printing ROI for the right brands.• Agency retention that actually works — Jess from FireTeam joins us to unpack how they’re pulling off a 21.8‑month average tenure (unheard of) and what focus, creative, and culture have to do with it.• Heinz KegChup: owning the moment without a Super Bowl ad. Heinz proves you don’t need an $8M media buy to win the Big Game — you need a product people want to talk about.• The rise of “Liquid Salad” and convenience culture. From Fiber Daddy TikTok to GLP‑1 behavior shifts, we explore why streamlined nutrition is exploding — and what it signals for future food brands.• OpenAI’s rumored biometric social network. A bot‑free internet powered by “proof of personhood”? We break down what OpenAI might be building — and why it’s both fascinating and terrifying.• Fanatics’ Super Bowl product stumble. When distribution is massive, mistakes scale too. We talk expectations, execution, and brand trust.— — —Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Postscript - https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAMP - ⁠https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693