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eCommerce Brand Builders
eCommerce Brand Builders episodes
- Why You Need Professional Visual Content With Amanda Campeanu
A Commercial Product Photographer, Course Creator, and YouTuber, Amanda Campeanu from Timber Media House joins us on the podcast this week to talk about her journey into becoming a photographer. Amanda and I break down why e-commerce businesses need a balance between UGC and professional photo/video content and more!
In this episode we cover:
- Why you need great photo and video content for your e-commerce business
- How professional photography fits in with organic and UGC
- How Amanda teaches people how to create their own professional photos
- The different types of photo content that e-commerce businesses need
- Discuss strategy on how to use your professional photos and create a visual content strategy
Join the eCommerce Brand Builders course here
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us [email protected]
Connect with Blossom Media on all of your favourite platforms!
Website: www.blossommedia.com.au
Instagram: @blossommedia_
Facebook: @blossommediasocial
Check out our eCommerce Course here.Connect with Amanda Campeanu on her platforms:
Website: https://timbremediahouse.com/
Courses: https://courses.amandacampeanu.com/
YouTube: https://www.youtube.com/amandacampeanu
Instagram: https://www.instagram.com/amandacampeanu/25 min - User Generated Content (UGC) 101!
User-generated content has been a large topic of conversion for the last year and is a topic that isn’t leaving the digital marketing landscape anytime soon. Also known as UGC, it is unpolished content created by your customers rather than you, your team, or a professional photographer/videographer.
A study I came across said that 90% of consumers say that UGC holds more influence over their buying decision than promotional emails and even search engines - that’s huge and definitely worth considering with your e-commerce content!
The episode User-Generated Content (UGC) 101 is a great introduction for anyone that is starting to explore UGC and wants to know how to adapt it to their online marketing strategy.
In this episode we cover:
- What is UGC
- How do you get UGC and adapt this to your marketing funnel
- How can you use UGC across all platforms
- What are the best types of UGC
Join the eCommerce Brand Builders course here
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us [email protected]
Connect with Blossom Media on all of your favourite platforms!
Website: www.blossommedia.com.au
Instagram: @blossommedia_
Facebook: @blossommediasocial
Check out our eCommerce Course here.15 min - Creating engaging video content with Arielle Thomas
Arielle Thomas is an award-winning Video Director for some of the biggest brands in the country, including Vogue, Mecca, Ford, Adidas, Kmart, and many more.
Starting her career as an actor and studying acting in New York, Arielle now runs her own production company called Cinema Thom. In this podcast episode, Arielle goes into detail on her career history and how she has pivoted her way to her career success in 2023.
In this episode we will cover:
- Arielle’s career progression and growth
- How eCommerce brands can use video to advance their online presence
- What the benefits are of using and creating video content
- Where to start when it comes to video strategy as a small business
- Top tips when it comes to DIY-ing your video content
- How eCommerce brands can come up with more engaging video content
- TikTok trends and content ideas for eCommerce brands
- Arielle’s podcast called ‘Process’
Join the eCommerce Brand Builders course here
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us [email protected]
Connect with Blossom Media on all of your favourite platforms!
Website: www.blossommedia.com.au
Instagram: @blossommedia_
Facebook: @blossommediasocial
Check out our eCommerce Course here.Connect with Arielle Thomas on her platforms:
Podcast Link: @processthepodcast
Website: cinemathom.com
Email: [email protected]
Instagram:
@arielle.thomas
@cinema_thom - Insta
@processthepodcastAnswer the Public - https://answerthepublic.com/
35 min - New Year, New You!
A new year is a great time to set some goals and start fresh. Hopefully, you have had some time away and have a new energy to start the new year with. Bring this new energy into your social content and start mixing things up!
Social media changes all the time, and 2023 will be an interesting year in the social media/e-commerce space. It is more important than ever to stand out and be unique. In this episode “New Year, New You” I will go through some key trends we should expect in 2023 for the social and e-commerce space.
In this episode we cover:
- My personal life update
- 2023 social and e-commerce trends to expect
- How I am growing my brand presence online with the 2023 social and e-commerce trends
- The importance of diversifying your marketing on different social media platforms
- Planning your year out and thinking about your goals
- Introduction to my course, eCommerce Brand Builders
Join eCommerce Brand Builders course here
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us [email protected]
Connect with Blossom Media on all of your favourite platforms!
Website: www.blossommedia.com.au
Instagram: @blossommedia_
Facebook: @blossommediasocial
Check out our eCommerce Course here.15 min - What happens when Kendall Jenner posts about your product with Sarah from Contour Cube
Sarah Forrai, the Founder and Creator of Contour Cube the world’s first ice facial tool. Contour Cube harnesses the power of cryotherapy in the palm of your hand and in the comfort of your home mess and fuss-free. Loved by Kendall Jenner for her morning ice facials, this skincare hack adds mere seconds to your skincare routine and is the answer to lifting your skin and de-puffing eye-bags.
In this episode we cover:
- How TikTok success has translated into sales
- Sarah's experience with paid advertising, what platforms she runs paid ads on and other marketing strategies
- The impact Kendall Jenner posting about Contour Cube had on the business
- Her experience moving from selling solely online to wholesaling
Check out Contour Cube here:
Follow Contour Cube on Instagram @contourcube
Follow Contour Cube on TikTok @contourcube
Follow Contour Cube on Facebook @contourcube
Join eCommerce Brand Builders course here
Thank you for listening! If you enjoyed this episode, we'd love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_
Don't forget to 'subscribe' on Apple Podcasts or 'follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us [email protected]
Contact Blossom Media on all of your favourite platforms!
Website: www.blossommedia.com.au
Instagram: @blossommedia_
Facebook: @blossommediasocial
24 min - What I've learnt this year in business
Welcome to the last solo episode for 2022! We have one more interview episode next week then we are taking a break for the rest of the year. This episode is a reflection of what I’ve learnt this year in business which can hopefully help you as well, no matter what type of business you have.
Sign up to the eCommerce Brand Builders course here.
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us [email protected]
Connect with Blossom Media on all of your favourite platforms!
Website: www.blossommedia.com.au
Instagram: @blossommedia_
TikTok: @blossommedia_
Facebook: @blossommediasocial
Check out our eCommerce Brand Builders Course here.17 min - Creating a community with Clare from Bon Maxie
Today's guest has been on my wish list for the podcast before I even started it and that is the wonderful Clare from Bon Maxie. She is the designer and CEO of the accessories label which has grown into a multi-million-dollar brand with really unique products. She is an amazing marketer with a marketing background and has created an incredible community with her product-based business.
In this episode we cover:
- How Bon Maxie pivoted to be what it is today
- Whether she always intended to integrate herself into her social media
- If she has faced any challenges being the face of the brand
- Ways that paid advertising has helped the growth of the business
Check out Bon Maxie here
Follow Bon Maxie on Instagram @bonmaxie
Follow Bon Maxie on TikTok @bonmaxie
Follow Bon Maxie on Facebook @bonmaxieJoin eCommerce Brand Builders the course here
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us [email protected]
Connect with Blossom Media on all of your favourite platforms!
Website: www.blossommedia.com.au
Instagram: @blossommedia_
Facebook: @blossommediasocial
Check out our eCommerce Course here.24 min - Your organic and paid social media marketing funnel
Today I wanted to discuss marketing funnels across both your organic and paid social media. There are so many different social media platforms now and it’s hard to know where each one fits and what kind of campaigns to run across each of them.
In this episode I cover:
- What a marketing funnel is
- The breakdown of the funnel
- How you can utilise the funnel across your organic socials
- Ways you can apply the funnel to your paid campaigns
Sign up to the eCommerce Brand Builders course here.
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us [email protected]
Connect with Blossom Media on all of your favourite platforms!
Website: www.blossommedia.com.au
Instagram: @blossommedia_
TikTok: @blossommedia_
Facebook: @blossommediasocial
Check out our eCommerce Courses here.14 min - Growing a global brand with ECO. Modern Essentials
Today I have an exciting guest, Clare Mitchell from ECO. Modern Essentials a wellness brand specialising in 100% pure essential oils and blends to support health and wellbeing. Clare founded ECO back in 2009 on the Gold Coast and has since launched the brand into 16 countries including United States, U.K, Denmark, Canada and Sweden.
In this episode we cover:
- How the increased popularity of the essential oil industry has affected the brand
- Ways that ECO have used social media to create an audience
- Why they decided to create an app
- Clare’s advice for other eCommerce brands wanting to grow their business to the same levels of ECO
Check out ECO. Modern Essentials here
Follow ECO. Modern Essentials on Instagram @ECOmodernessentialsJoin eCommerce Brand Builders the course here
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us [email protected]
Connect with Blossom Media on all of your favourite platforms!
Website: www.blossommedia.com.au
Instagram: @blossommedia_
Facebook: @blossommediasocial
Check out our eCommerce Course here.24 min - Creating social media captions that convert
Captions are super important on social media so today I’m talking how some easy fixes you can make to your captions to improve your conversions through social media. After all, it’s important to stop someone’s scroll and grab their attention.
In this episode I cover:
- Why a ‘hook’ is so important in your caption
- My recommendation on long vs short form captions
- How to sell without ‘selling’
- All things call-to-actions
Sign up to the eCommerce Brand Builders course here.
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us [email protected]
Connect with Blossom Media on all of your favourite platforms!
Website: www.blossommedia.com.au
Instagram: @blossommedia_
TikTok: @blossommedia_
Facebook: @blossommediasocial
Check out our eCommerce Brand Builders Course here.11 min
About eCommerce Brand Builders
From the publisher's feed
If you're an eCommerce business owner who is sick of feeling overwhelmed when it comes to social media, and wants to learn how to grow strategically? You're in the right place!
This podcast will bring you the truths about social media, and Facebook and Instagram Ads - as well as stories and expertise from other business owners in the eCommerce space.
To inspire, educate, and help your business blossom!