eCommerce Brand Builders

eCommerce Brand Builders

By Blossom MediaBusinessEntrepreneurshipMarketing
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eCommerce Brand Builders episodes

  • Marketing a sex toy with Viv from Girls Get Off

    Today I have Viv who is the co-founder of Girls Get Off on the podcast! Girls Get Off is on a mission to normalise female pleasure and in their first year of business they sold over 11,000 Missy Mini toys to happy customers. She’s previously built and sold two other businesses in the e-comm and social media space, and believes that there is no secret; anyone can do it. 

    In this episode we cover: 

    • Viv’s journey to creating Girls Get Off 
    • How they have been able to stand out in the sex toy industry 
    • Their top strategies for building a large and engaged community on social media 
    • How they navigate advertising a product that Facebook deems as ‘controversial’ 

      • Check out Girls Get Off here 
      Follow Girls Get Off on Instagram @girlsgetoff 
      Follow Girls Get Off on TikTok here @girlsgetoff 
      Join the Girls Get Off Facebook Group here  
      Follow Viv on Instagram @vivconway_ 

      Grab your ticket to the eComm Growth Summit here 

      Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.  

      Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us [email protected] 

      Connect with Blossom Media on all of your favourite platforms! 
      Website: www.blossommedia.com.au  
      Instagram: @blossommedia_ 
      Facebook: @blossommediasocial 
      Check out our eCommerce Courses here. 

      30 min
    • The eComm Growth Summit is HERE!

      I’m so excited to finally be announcing the eComm Growth Summit! I have created Australia’s first virtual eCommerce conference that is focused on scaling your business to new heights. If you are ready to grow your eCommerce business, this is the conference for you. 

      In this episode I cover: 

      • What the conference is all about 
      • Who is speaking at the conference and what topics will be covered 
      • What is included in your ticket and virtual goodie bag 
      • The prizes that are up for grabs on the day 

        • To learn more and grab your ticket head to ecommgrowthsummit.com 

        Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.  

        Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us [email protected] 

        Connect with Blossom Media on all of your favourite platforms! 
        Website: www.blossommedia.com.au  
        Instagram: @blossommedia_ 
        Facebook: @blossommediasocial 
        Check out our eCommerce Courses here. 

        12 min
      • Scaling your eCommerce business with Lisa Jones

        Today I am chatting to Lisa from Lisa Jones + Co who is a mum of three, passionate e-commerce expert and builder of 3 multi-million dollar e-commerce brands. Lisa shares her uncomplicated approach to starting, growing and scaling up online brands through her high touch mentoring programs and retreats, as well as sharing her expertise on stages, inside her podcast and book, and all her social channels 

        In this episode we cover: 

        • Lisa’s tips for e-commerce brands who want to grow to 6 figures and beyond 
        • The part that social media plays in the growth of an e-commerce business 
        • Why e-commerce businesses should start outsourcing 
        • What it was like learning from influential mentors 

          • Check out Lisa Jones + Co here 
          Follow Lisa Jones + Co @lisajones_co 
          Download Lisa’s 25 Tips To Double Your Website Conversion Rate here 

          Grab your ticket to the eComm Growth Summit here 

          Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.  

          Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us [email protected] 

          Connect with Blossom Media on all of your favourite platforms! 
          Website: www.blossommedia.com.au  
          Instagram: @blossommedia_ 
          Facebook: @blossommediasocial 
          Check out our eCommerce Courses here. 

          31 min
        • 3 Years of Blossom Media

          This is a very special episode because it is coming up to my 3 year birthday in business! I take you through each year of Blossom Media and talk about what’s happened, some of the lessons I’ve learnt and just reflect on everything because I don’t do that enough. 

          Don’t forget to enter the giveaway and win Ecomm Guide To Social Media Success and Paid Ads To Product Sales by sharing a review! Entries close July 16. 

          Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.  

          Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us [email protected] 

          Connect with Blossom Media on all of your favourite platforms! 
          Website: www.blossommedia.com.au  
          Instagram: @blossommedia_ 
          Facebook: @blossommediasocial 
          Check out our eCommerce Courses here. 

          23 min
        • Building a multi-million dollar skincare brand with Kayla from Tribe Skincare

          Today I am speaking to Kayla from Tribe Skincare, a multi-million dollar skincare brand for sensitive skin. Kayla started the brand from her spare bedroom over 4 years ago and it is now loved by over 50,000 Australians. 

          In this episode we cover: 

          • Kayla’s journey to how Tribe Skincare came to be today 
          • What helped build brand trust in the early days 
          • How Tribe Skincare worked with influencers years ago vs now 
          • Ways that Tribe Skincare has changed and adapted their marketing strategies 

            • Find the Tribe Skincare website here 
            Follow Tribe Skincare on Instagram @tribeskincare 

            Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.  

            Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us [email protected] 

            Connect with Blossom Media on all of your favourite platforms! 
            Website: www.blossommedia.com.au  
            Instagram: @blossommedia_ 
            Facebook: @blossommediasocial 
            Check out our eCommerce Courses here. 

            24 min
          • How to reach the next level in your eCommerce business

            It’s so common to feel stuck in your business, I know I have felt like that before. There are usually a few reasons why you do feel stuck, maybe you don’t know where you want to go and don’t really know what that next level looks like. 

            In this episode I cover: 

            • Why you need to set goals 
            • What to invest in to help your business grow 
            • How coaching can be beneficial to your success 

              • Learn more about my 1:1 social media coaching here. 

              Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.  

              Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us [email protected] 

              Connect with Blossom Media on all of your favourite platforms! 
              Website: www.blossommedia.com.au  
              Instagram: @blossommedia_ 
              TikTok: @blossommedia_ 
              Facebook: @blossommediasocial 
              Check out our eCommerce Courses here. 

              13 min
            • Creating a unique brand voice with Fete Creative

              In this episode I have a very special guest for you and that is Nell from Fete Creative. She is an eCommerce copywriter and works with online brands to help them blend web copy and product descriptions into really personality packed copy. She specialises in turning browsers into buyers, making you more sales, which is obviously what we want from our copy. 

              In this episode we cover: 

              • Nell's journey from working in government and financial services to where she is now 
              • All things brand voice strategy 
              • The part that a business’ target audience plays into their brand voice 
              • How e-comm businesses can inject more of their personality into their copy 

                • Check out the Fete Creative website here 
                Follow CAN DO! Content on Instagram @fetecreative 
                Learn more about Nell’s Hot Fix Sessions here 

                Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.  

                Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us [email protected] 

                Connect with Blossom Media on all of your favourite platforms! 
                Website: www.blossommedia.com.au  
                Instagram: @blossommedia_ 
                Facebook: @blossommediasocial 
                Check out our eCommerce Courses here. 

                37 min
              • 3 steps to grow your eCommerce brand

                I’m back with another solo episode and today I’m talking about my social media framework called the Blossom On Social Blueprint. I created it about a year and a half ago and it is my exact process to grow eCommerce brands and allow them to make more sales from social media. It’s a three step process that I have helped many clients use and when followed it can really turn your brand into a household name. 

                In this episode I cover: 

                • My 3 step process that can turn your brand into a household name 
                • Crafting your social strategy and laying the foundations 
                • Building an engaged community 
                • Growing and scaling your business 

                  • Purchase my e-book The E-comm Guide To Social Media Success here. 

                  Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.  

                  Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us [email protected] 

                  Connect with Blossom Media on all of your favourite platforms! 
                  Website: www.blossommedia.com.au  
                  Instagram: @blossommedia_ 
                  Facebook: @blossommediasocial 
                  Check out our eCommerce Courses here. 

                  11 min
                • Why audience research is the key to social media marketing success with CAN DO! Content

                  In this episode I have an awesome interview for you with Nadine from CAN DO! Content. She is an incredible strategic copywriter and really focuses on every single touchpoint of the customer journey (which is so so important in ecommerce). Over the past 5+ years she’s given women-led brands globally the words to nurture genuine connections with their ideal customers and drive sales. 

                  In this episode we cover: 

                  • Nadine’s unique take on copywriting 
                  • Her top tips for keeping the customer engaged at every stage of the customer journey 
                  • How ecomm businesses can use audience research to get clear on defining their target audience 
                  • The best ways to incorporate audience research into your existing routine 

                    • Check out the CAN DO! Content website here 
                    Follow CAN DO! Content on Instagram @candocontent 
                    Find your customer-charming superpower via Nadine’s quiz here 

                    Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.  

                    Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us [email protected] 

                    Connect with Blossom Media on all of your favourite platforms! 
                    Website: www.blossommedia.com.au  
                    Instagram: @blossommedia_ 
                    Facebook: @blossommediasocial 
                    Check out our eCommerce Courses here. 

                    27 min
                  • It's time to get on TikTok

                    Today I’m diving into a topic that I’ve never spoken about on the podcast before and that is TikTok. I do want to talk more about it because I think there is so much potential in it. I have some really good tips to give you so hopefully you can start to grow on TikTok and get that incredible reach, exposure and sales that it can bring. 

                    In this episode I cover: 

                    • The difference between your Following Feed and For You Page 
                    • Why it’s different to Instagram Reels 
                    • What types of content work best on TikTok 
                    • How often you should be posting 

                      • Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.  

                      Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us [email protected] 

                      Connect with Blossom Media on all of your favourite platforms! 
                      Website: www.blossommedia.com.au  
                      Instagram: @blossommedia_ 
                      Facebook: @blossommediasocial 
                      Check out our eCommerce Courses here. 

                      14 min

                    About eCommerce Brand Builders

                    From the publisher's feed

                    If you're an eCommerce business owner who is sick of feeling overwhelmed when it comes to social media, and wants to learn how to grow strategically? You're in the right place!