Send Carrie a Text Message!

Imagine if your website unexpectedly went viral during a promotional period - would it stand up to the traffic influx or come crashing down? With Black Friday and other major promotional periods around the corner, now is the time to ensure your ecommerce platform is prepared to handle the rush, and we're going to show you how to do exactly that. 

By the end of this episode, you'll understand why setting revenue goals and tracking conversion rates are crucial steps in gearing up for a promotion. We'll share invaluable tips on utilizing social media effectively, the importance of robust customer service procedures, and the benefits of sending out personalized mail to your top customers. Buckle up for an engaging conversation that navigates the world of ecommerce, and get ready to reap the benefits of a successful promotion!

If you’ve been waiting for a sign to treat yourself or invest in your next chapter, this is it.

If you’ve been eyeing my signature website course, thinking about launching your own course with less tech stress, or curious what’s really holding your site back from converting this is your chance to grab it all at the lowest price you’ll see until Black Friday (if ever)

https://ecommercemadeeasypodcast.com/sunkissed/

Join entrepreneurs and online business owners just like you in my Free Facebook Group “Website & Tech Tips for Online Business Owners”
 
 Where we help break down the tech and hurdles Online Business Owners encounter!
 
Simply to go ecommercemadeeasypodcast.com/facebook/ and answer the membership questions so we know you are a real, warm-hearted, online business owner.

Support the show

Be sure to subscribe to our podcast where ever you are listening!

You can find our show notes at:
https://www.ecommercemadeeasypodcast.com

Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering

Send Carrie a Text Message!

Are you grappling to under Google’s Core Web Vitals? We’ve got you covered!

In this episode, we break down the tech surrounding Core Web Vital. From what these metrics are to how they can impact your website’s performance as a whole, we illustrate what these metrics look like beyond their technical implications. Laggy load times, web pages that jump around, and just plain old slowness: all of these metrics have visual impacts to your page that can help us better understand what it means to score good or bad on Google’s Core Web Vitals.

By the end of this episode, we will explain how you can check your own site’s Core Web Vitals and arm you with a downloadable checklist that you can use monthly to analyze your website’s scores. Just like a routine general checkup with your doctor, making sure your site is running smooth and healthy is key to success! 

Tune in as we demystify Google’s Core Web Vitals and get you started on improving your website’s health!

Mentioned Resources: 

Core Web Vital Guide – How to Measure Your Core Web Vitals: A Step-by-Step Guide

If you’ve been waiting for a sign to treat yourself or invest in your next chapter, this is it.

If you’ve been eyeing my signature website course, thinking about launching your own course with less tech stress, or curious what’s really holding your site back from converting this is your chance to grab it all at the lowest price you’ll see until Black Friday (if ever)

https://ecommercemadeeasypodcast.com/sunkissed/

Join entrepreneurs and online business owners just like you in my Free Facebook Group “Website & Tech Tips for Online Business Owners”
 
 Where we help break down the tech and hurdles Online Business Owners encounter!
 
Simply to go ecommercemadeeasypodcast.com/facebook/ and answer the membership questions so we know you are a real, warm-hearted, online business owner.

Support the show

Be sure to subscribe to our podcast where ever you are listening!

You can find our show notes at:
https://www.ecommercemadeeasypodcast.com

Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering

Send Carrie a Text Message!

Imagine unlocking the doors to a steady stream of income, even when you're not actively working, and transforming that into a reality for your business. This episode unravels the mysteries of implementing passive income strategies and how these can turbocharge your business growth. 

From exploring the riveting world of email marketing to the allure of loyalty programs, we'll give you a front-row seat to the power of automated emails and the magic of personalized customer service. Discover how these strategies can upsell your products and make your loyal customers feel like VIPs, driving repeat business and boosting your bottom line.

Ever wondered how successful businesses leverage podcast promotion and listener engagement to drive income? We've got you covered! We'll pull back the curtain on the various types of passive income and spotlight their unique pros and cons. Ready to dip your toes into the passive income stream? We've stocked this episode with practical tips on how to get started and maximize your returns. Plus, we share our personal voyage in the e-commerce industry, imparting our firsthand experiences, hard-learned lessons, and winning strategies. 

Stay tuned till the end to learn how you can connect with us and share your thoughts, queries, or comments.

Mentioned Resources: 

Email Marketing – The Key to Unlocking Customer Loyalty and Revenue

Customer Loyalty – Strategies for Turning One-Time Buyers into Lifelong Customers

If you’ve been waiting for a sign to treat yourself or invest in your next chapter, this is it.

If you’ve been eyeing my signature website course, thinking about launching your own course with less tech stress, or curious what’s really holding your site back from converting this is your chance to grab it all at the lowest price you’ll see until Black Friday (if ever)

https://ecommercemadeeasypodcast.com/sunkissed/

Join entrepreneurs and online business owners just like you in my Free Facebook Group “Website & Tech Tips for Online Business Owners”
 
 Where we help break down the tech and hurdles Online Business Owners encounter!
 
Simply to go ecommercemadeeasypodcast.com/facebook/ and answer the membership questions so we know you are a real, warm-hearted, online business owner.

Support the show

Be sure to subscribe to our podcast where ever you are listening!

You can find our show notes at:
https://www.ecommercemadeeasypodcast.com

Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering

Send Carrie a Text Message!

Ever thought about how much a business name matters? Is it still relevant in the digital age? Join me, Carrie Saunders, as I shed light on a burning issue we're facing - rebranding. As the founder of a 21-year old business, BCS Engineering, I am wrestling with whether our name still embodies what we do and who we are. This episode will take you through our journey, illuminating the thought process behind our original name and the obstacles we are encountering as we contemplate a rebranding strategy. 

This is not your typical tech talk episode. Instead, we dive into the thorny issue of rebranding, particularly in the internet era. Is our domain name still crucial? What characteristics make a business name memorable and engaging? This episode is not just a reflection on our journey, but an open forum for you to share your insights and thoughts on rebranding. Let's peel back the layers of what a business name signifies, how it can evolve over time, and the balancing act between holding onto the past and embracing the future. Join us in this exploration and let's unravel the world of rebranding together.

If you’ve been waiting for a sign to treat yourself or invest in your next chapter, this is it.

If you’ve been eyeing my signature website course, thinking about launching your own course with less tech stress, or curious what’s really holding your site back from converting this is your chance to grab it all at the lowest price you’ll see until Black Friday (if ever)

https://ecommercemadeeasypodcast.com/sunkissed/

Join entrepreneurs and online business owners just like you in my Free Facebook Group “Website & Tech Tips for Online Business Owners”
 
 Where we help break down the tech and hurdles Online Business Owners encounter!
 
Simply to go ecommercemadeeasypodcast.com/facebook/ and answer the membership questions so we know you are a real, warm-hearted, online business owner.

Support the show

Be sure to subscribe to our podcast where ever you are listening!

You can find our show notes at:
https://www.ecommercemadeeasypodcast.com

Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering

Send Carrie a Text Message!

Ever wondered why your e-commerce conversions aren't where you want them to be? What if we told you that with just a few tweaks to your website and marketing strategy, you could see noticeable improvement?

In this episode, we address the variable nature of e-commerce conversions and the importance of tracking them using tools like Google Analytics. We stress the need for continuous website improvement and staying abreast with the enduring trends rather than getting swept away by ephemeral fads.

Imagine having an e-commerce website that not only looks attractive but also works to convert your visitors into customers? We guide you on the path to achieving this by discussing the importance of compelling product descriptions and the use of high-resolution images and videos. We cover the nuances of web design, emphasizing on clear calls to action, readable fonts, and visible product reviews and testimonials. But we don't stop there - we go a step further to discuss how to connect with customers on a deeper level. By identifying your top items to convert and regularly revising your content, you can establish meaningful relationships with your customers while improving your conversion rates.

Join us as we break down the tech for your online business, one episode at a time.

Mentioned Resources: 

eCommerce Conversions – The Art of setting effective conversion goals
Content Creation – Harnessing the power of blogging

Implementing New Features – Launch Checklist

ADA Compliance – Creating Accessible websites

If you’ve been waiting for a sign to treat yourself or invest in your next chapter, this is it.

If you’ve been eyeing my signature website course, thinking about launching your own course with less tech stress, or curious what’s really holding your site back from converting this is your chance to grab it all at the lowest price you’ll see until Black Friday (if ever)

https://ecommercemadeeasypodcast.com/sunkissed/

Join entrepreneurs and online business owners just like you in my Free Facebook Group “Website & Tech Tips for Online Business Owners”
 
 Where we help break down the tech and hurdles Online Business Owners encounter!
 
Simply to go ecommercemadeeasypodcast.com/facebook/ and answer the membership questions so we know you are a real, warm-hearted, online business owner.

Support the show

Be sure to subscribe to our podcast where ever you are listening!

You can find our show notes at:
https://www.ecommercemadeeasypodcast.com

Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering

Send Carrie a Text Message!

Are you guilty of reusing the same password across multiple platforms? Find out how this common mistake can leave your online business vulnerable to cyber threats.

This week, I will be taking you on a deep dive into the interconnected world of personal and website security. Drawing from my two decades of experience in the eCommerce and web development industry, we'll explore the importance of secure passwords, two-factor authentication, and the dangers of insecure Wi-Fi connections.

Did you know that emailing passwords can be a huge security risk? Learn why this practice can be detrimental and the best methods to share sensitive information. We'll also delve into the significance of HTTPS secured websites and recommend some secure password stores. By the end of this episode, you'll understand why using a secure VPN on public networks is a must and how it adds an extra layer of protection to your online activities.

Let's empower you with knowledge and tools needed to navigate the complexities of web security. Tune in and let's secure your online business together.

Mentioned Resources: 

Episode 016: How to Protect Your WordPress Site: Simple Steps for Optimal Protection and Peace of Mind 

If you’ve been waiting for a sign to treat yourself or invest in your next chapter, this is it.

If you’ve been eyeing my signature website course, thinking about launching your own course with less tech stress, or curious what’s really holding your site back from converting this is your chance to grab it all at the lowest price you’ll see until Black Friday (if ever)

https://ecommercemadeeasypodcast.com/sunkissed/

Join entrepreneurs and online business owners just like you in my Free Facebook Group “Website & Tech Tips for Online Business Owners”
 
 Where we help break down the tech and hurdles Online Business Owners encounter!
 
Simply to go ecommercemadeeasypodcast.com/facebook/ and answer the membership questions so we know you are a real, warm-hearted, online business owner.

Support the show

Be sure to subscribe to our podcast where ever you are listening!

You can find our show notes at:
https://www.ecommercemadeeasypodcast.com

Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering

Send Carrie a Text Message!

Ever wished you could unravel the mysteries of Software as a Service (SaaS) and downloadable software? Join us for an episode packed with insights that will empower you to make the right software choice for your business. We dissect the pros and cons of both options, drawing on real-world examples from popular software platforms such as BigCommerce, Shopify, WordPress, WooCommerce, and Magento. From installation to maintenance and updates, we break down the key distinctions that will help guide your decision-making process.

Our conversation ventures further into the details of software selection as we evaluate critical factors such as budget, scalability, user experience, accessibility, features, customer experience, and support. Through practical business scenarios, we scrutinize these factors to determine whether SaaS or downloadable software reigns supreme. We conclude with an invaluable decision-making tool and a recap of key points to solidify your understanding. So, strap in for a knowledge-packed exploration that will equip you to make informed software decisions, tailor-made for your business needs.

Mentioned Resources: 

SaaS or Downloadable eCommerce Solution: Decision-Making Guide for Businesses

If you’ve been waiting for a sign to treat yourself or invest in your next chapter, this is it.

If you’ve been eyeing my signature website course, thinking about launching your own course with less tech stress, or curious what’s really holding your site back from converting this is your chance to grab it all at the lowest price you’ll see until Black Friday (if ever)

https://ecommercemadeeasypodcast.com/sunkissed/

Join entrepreneurs and online business owners just like you in my Free Facebook Group “Website & Tech Tips for Online Business Owners”
 
 Where we help break down the tech and hurdles Online Business Owners encounter!
 
Simply to go ecommercemadeeasypodcast.com/facebook/ and answer the membership questions so we know you are a real, warm-hearted, online business owner.

Support the show

Be sure to subscribe to our podcast where ever you are listening!

You can find our show notes at:
https://www.ecommercemadeeasypodcast.com

Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering

Send Carrie a Text Message!

Ever felt overwhelmed with content creation for your e-commerce business? Imagine if a tool could churn out unique ideas, help you overcome writer's block, and even reword your content for greater clarity - all while saving you precious time. Well, turns out, artificial intelligence could be your knight in shining armor! We kick things off with a fascinating dive into the past, exploring the journey of AI from its early days in the 1950s to its current status as an indispensable tool in our digital lives.

Moving on, we unravel the potential of a specific AI model - GPT chatbots - in content creation. From generating loyal customers to helping you break through that frustrating writer's block, you'd be surprised at what these chatbots can do. But that's not all. One of the most crucial aspects of AI-assisted content is fact-checking for accuracy, and we discuss its importance at length. So, tune in to learn about the wonders of AI, its role in e-commerce, and how it can transform your business. We're ready to answer all your burning questions about AI - just reach out! And before you go, don't forget to rate and subscribe to our podcast.

Mentioned Resources:  

Engaging Content that can be Created with the Help of AI
 Blogs - Unlocking eCommerce Success: Harness the Power of Blogging

If you’ve been waiting for a sign to treat yourself or invest in your next chapter, this is it.

If you’ve been eyeing my signature website course, thinking about launching your own course with less tech stress, or curious what’s really holding your site back from converting this is your chance to grab it all at the lowest price you’ll see until Black Friday (if ever)

https://ecommercemadeeasypodcast.com/sunkissed/

Join entrepreneurs and online business owners just like you in my Free Facebook Group “Website & Tech Tips for Online Business Owners”
 
 Where we help break down the tech and hurdles Online Business Owners encounter!
 
Simply to go ecommercemadeeasypodcast.com/facebook/ and answer the membership questions so we know you are a real, warm-hearted, online business owner.

Support the show

Be sure to subscribe to our podcast where ever you are listening!

You can find our show notes at:
https://www.ecommercemadeeasypodcast.com

Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering

Send Carrie a Text Message!

Ever found yourself gritting your teeth over auto-playing video ads that throw you off your game? Exasperated by constant pop-ups that clutter your browsing experience? Well, you're not alone! On this episode of eCommerce Made Easy, we pull no punches as we bemoan these infuriating website features. We also turn our critical eye on the well-intentioned but often irksome attempts at GDPR compliance with cookie consent pop-ups.

But we're not just a pair of grumblers! We're also dishing out valuable advice on how to strike a perfect balance between functionality and user experience. We sift through the pros and cons of infinite scroll, dissect the distracting elements of auto-scrolling carousels, images, and buttons, and underline the importance of accessible contact information. Join us as we navigate this digital minefield, offering tips and tricks on creating a user-friendly website. Whether you're a seasoned eCommerce professional or a newbie, this episode is your roadmap to an uncluttered and engaging online platform. Prepare to eradicate those infuriating features and champion fantastic user experiences!

If you’ve been waiting for a sign to treat yourself or invest in your next chapter, this is it.

If you’ve been eyeing my signature website course, thinking about launching your own course with less tech stress, or curious what’s really holding your site back from converting this is your chance to grab it all at the lowest price you’ll see until Black Friday (if ever)

https://ecommercemadeeasypodcast.com/sunkissed/

Join entrepreneurs and online business owners just like you in my Free Facebook Group “Website & Tech Tips for Online Business Owners”
 
 Where we help break down the tech and hurdles Online Business Owners encounter!
 
Simply to go ecommercemadeeasypodcast.com/facebook/ and answer the membership questions so we know you are a real, warm-hearted, online business owner.

Support the show

Be sure to subscribe to our podcast where ever you are listening!

You can find our show notes at:
https://www.ecommercemadeeasypodcast.com

Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering

Send Carrie a Text Message!

Ready to turn one-time buyers into lifelong customers? Buckle up for an engaging exploration into the art of customer loyalty! We'll share innovative strategies to transform your customer interactions into a delightful journey that paves the way for repeat business. Dive into the power of tools like live chat, personalized email communication, and targeted social media engagement, all aimed at creating a seamless and exceptional experience. You'll discover the secret behind successful customer loyalty programs and personalized offers that will make your customers feel special and appreciated.

Now, imagine harnessing the power of automation to create lasting relationships with your customers. We will guide you through this process, revealing the impact of small yet thoughtful gestures - think surprise gifts - that can make a world of difference. We'll also discuss the importance of an easy-to-use feedback system that not only enables you to improve your products and services but also makes the customer feel heard and valued. So, join us as we navigate the world of customer loyalty and customer feedback, proving that transforming single-time customers into permanent fans is not only possible but critical for business success! Let’s embark on this journey of creating a customer base that sticks by your side for the long run.

Mentioned Resources: 

Creating Compelling User Experiences

• Website Testing – The Essential Guide to Effective Website Testing
• Mobile Experiences – How to Optimize your eCommerce Site for Mobile
• Creating Customers – Boosting Conversions: Turning Site Visitors into Paying Customers

Engaging content

• Blogs – Unlocking eCommerce Success: Harness the Power of Blogging
• List Builder’s Society* –  Amy Porterfield is well renowned for her list building

If you’ve been waiting for a sign to treat yourself or invest in your next chapter, this is it.

If you’ve been eyeing my signature website course, thinking about launching your own course with less tech stress, or curious what’s really holding your site back from converting this is your chance to grab it all at the lowest price you’ll see until Black Friday (if ever)

https://ecommercemadeeasypodcast.com/sunkissed/

Join entrepreneurs and online business owners just like you in my Free Facebook Group “Website & Tech Tips for Online Business Owners”
 
 Where we help break down the tech and hurdles Online Business Owners encounter!
 
Simply to go ecommercemadeeasypodcast.com/facebook/ and answer the membership questions so we know you are a real, warm-hearted, online business owner.

Support the show

Be sure to subscribe to our podcast where ever you are listening!

You can find our show notes at:
https://www.ecommercemadeeasypodcast.com

Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering