eCommerce Matters

In this episode, we're exploring PED (Price Elasticity of Demand). We'll discuss what is PED. We'll talk about why businesses use PED. We'll also cover the basics of what data you need, and what factors can affect PED.

Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Chief Product Officer of BlackCurve.

BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.

In this episode, we help eCommerce companies set up their pricing strategy. A pricing strategy setup correctly will have huge benefits in helping you achieve your business objectives. This guide covers the seven core steps for a successful pricing strategy.

Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Chief Product Officer of BlackCurve.

BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.

Learn how competitor monitoring in e-commerce can give you an edge in the market with our ten tips and tricks on competitor benchmarking, price monitoring, and more.

Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Chief Product Officer of BlackCurve.

BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.

In this episode, we discuss how to implement a successful dynamic pricing strategy. The agenda includes:

What is Dynamic Pricing, why should you use Dynamic Pricing, what Dynamic Pricing strategies are available, what is the role of Dynamic Pricing software in retail, and best practices for implementing Dynamic Pricing.

Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Chief Product Officer of BlackCurve.

BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.

In this episode, we discuss how Shopify users can take their store to the next level with powerful Shopify price tracking.

Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Chief Product Officer of BlackCurve.

BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.

Don't let your competitors get the upper hand. Discover how to use price tracking to your advantage and dominate the retail market. 

Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Chief Product Officer of BlackCurve.

BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.

This episode introduces actionable pricing insights, and how viewing analytics in this manner, can be a game changer for the way retail businesses make daily decisions. We discuss BlackCurve's launch of actionable insights inside its own platform, as well as tease what is coming next in the product roadmap.

Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Chief Product Officer of BlackCurve. BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.

A monumental time for Shopify users. Say hello to the future of Pricing Intelligence as BlackCurve is now available on the Shopify App Store. Get set up in a few clicks and have your pricing operation optimised in no time. 

This podcast episode celebrates the launch of the BlackCurve Pricing App on Shopify, covering how to find us on the Shopify App Store, what the setup experience is like, what users can expect from a trial, as well as what differentiates BlackCurve from other pricing technology providers.

Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Chief Product Officer of BlackCurve.

BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.

In this podcast, we reflect back on the topics of eCommerce Matters episodes in 2022, which include: the link between pricing decisions and your google ads/organic performance, how to focus your pricing decision-making when you have thousands of SKUs, the importance of understanding how to optimise your digital shelf, how to get the most out of BlackCurve pricing insights, what are the best pricing rules for eCommerce SMBs, what is Decision Intelligence, how headless pricing can give the Enterprise customer extreme flexibility, as well as some of the best eCommerce software out there today.

We also make our predictions for what e-commerce companies should be doing in 2023, to make sure their pricing game is market-leading. 

Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Chief Product Officer of BlackCurve.

BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.

We've done a roundup of some of the best eCommerce software out there. We speak a lot about pricing on this podcast, but we come into contact with lots of eCommerce companies from a multitude of sectors and sizes, and it is always fascinating to hear what technology they’re using across their business to get the edge.

I thought today, we would pay it forward, by presenting some of the highlights from these discussions, of the best eCommerce software that you should be trying and using in 2023. We cover pricing, SEO, Webshops, Cart Abandonment, Data Feed Management, Loyalty, Google Shopping, Post Purchase Tracking, Product Reviews, and Social.

Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Product Director of BlackCurve.

BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.