eCommerce Matters

This week, Philip and Rob discuss Pricing Power. What it is, how to get it, and some examples of brands that really have it. Not something that exists in isolation from the rest of your strategy, pricing power is relevant to your brand, your stock, and most of all, your customers.

Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).

In this week’s episode, Philip and Rob discuss what Price Automation actually is, and why it should be a focus area for online retailers in 2021. The pros and cons are all covered. 

Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).

In this week’s episode, Philip and Rob take a look back at the past 24 episodes, sharing some of their best bits, and reflecting on whether their views are still accurate in the continued current climate. Clips galore from the last year, so a great summary for new and existing listeners of eCommerce Matters.

Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).

In this week’s episode, Philip and Rob take a look at pricing decisions made by retailers of sporting goods across the festive discounting season of November 2020, with a particular focus on the biking sector, with a toy tractor thrown in for good measure! Did retailers as we predict, boycott the discounting frenzy? Listen to find out!

Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).

In this week’s episode, Philip and Rob look to define what actually is Artificial Intelligence (do you agree with their definition?), and how it can be best used to support pricing decisions. Spoiler alert - you don't have to jump straight into the deep end, with an all-singing, all-dancing, self-learning algorithm to get value from AI. Even basic applications can be very effective. Listen, to find out more!

Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).

In this week’s episode, Philip and Rob detail the influence of pricing on Google Shopping ad spend and how to optimise your spend.

Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).

In this episode, Philip and Rob detail how eCommerce businesses can adapt their pricing to survive lockdown. Plus they share the importance of supply chain visibility during these challenging times.

Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).

In this episode, Philip and Rob dive into all things competitor pricing on the eCommerce platform behemoth - Shopify. Plus the team looks at how Shopify store owners can focus on their brand and save time by automating mundane tasks.

Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).

In this episode, Philip is joined by Alan Timothy from CEO at Bubo.ai, a leading A.I tech firm for dynamic pricing recommendations, to talk all things pricing related to builders merchants, understanding a customer’s willingness to pay and why you need to watch out for discounting by bands.

Guest: Alan Timothy (CEO at Bubo.ai)

Host: Philip Huthwaite (CEO & Founder of BlackCurve)

In this episode, Philip and Rob are doing something new, a “Pricing Teardown”! The team examines the pricing strategies of the UK appliance companies, giving you a peek behind the curtain.

Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).