eCommerce Matters

In this episode, Philip and Rob question whether retailers need to take part in holiday sales events, how retailers can craft their narrative during the holiday season plus share how to approach promotions and pricing decisions during this period.

Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).

In this episode, Rob and Philip share what pricing fixing means, why it can be bad for your eCommerce company. Plus take a look at the causes of price fixing and how to avoid it.

Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).

In this episode, Rob and Philip discuss John Lewis’s recent price promise shift, why your product mix is critical, plus explain the relationship between trust-building with consumers and low prices. Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).

In this episode, you will find out the theory and practical ways to see if your pricing decisions are working. Plus Rob and Philip detail the pockets of profits and why you should pay attention to your long tail.

Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).

For this episode, we are diving into our archives to share how you can use competitor pricing to be the best BigCommerce store. The episode covers BigCommerce store success stories, how leading BigCommerce stores are using competitor pricing and plus a Q&A competitor pricing session. 

Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Deepak Anand (Senior Director & Strategic Commercial Partnerships at BigCommerce). Moderator: Emmanuel Aremu (Growth Director at BlackCurve).

In this episode, we take a look at why pricing is forgotten when it comes to PPC, how clear communication between marketing and pricing teams is critical to success and share how you can use pricing to improve your campaign conversions.  

Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).  Guest: Emmanuel Aremu (Growth Director at BlackCurve).

Find out why pricing plays an important role in your business, how it can inform buying decisions and the need for pricing decisions to be paired with marketing spend. Hosts: Philip Huthwaite - Founder & CEO of BlackCurve. Rob Horton - Product Director at BlackCurve

In this episode, we tackle the age-old pricing question around increasing or decreasing prices and how it can impact your ecommerce business.

Hosts: Philip Huthwaite - CEO & Founder of BlackCurve. Rob Horton - Product Director at BlackCurve.

What are the benchmarks of a good pricing strategy, how to align your strategy with business objectives, and steps you can take to adapt your pricing strategy to market changes. Hosts: Philip Huthwaite - CEO & Founder of BlackCurve. Rob Horton - Product Director at BlackCurve.

This episode shares answers to pricing questions such as why are ecommerce companies and retailers heavily discounting, what are the latest strategies to help you counter heavy discounting and much more. Hosts: Philip Huthwaite - CEO & Founder of BlackCurve and Rob Horton - Product Director at BlackCurve.