eCommerce Matters

We’re discussing how you can interact with BlackCurve’s powerful rules engine, and get all of its benefits, without even logging into the front end. The flexibility this gives, especially for larger data-rich organisations is epic.

Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Product Director of BlackCurve.

BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.

Gartner - The technological research and consulting firm states that: "By 2023, more than a third of organisations will be using Decision Intelligence to help make decisions". If you've not heard of the term, this podcast is for you. 

In this episode, we provide an overview of what actually is Decision Intelligence; and provide real examples of how e-commerce businesses are using Decision Intelligence Tools to help their businesses make faster and more accurate decisions.

Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Product Director of BlackCurve.

BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.

It's not "Pick of the Pops", but "Pick of the Pricing" this time around. In this episode, we explore our top 5 pricing rules for eCommerce SMBs. The top five includes:

5. Market Average Pricing.

4. Market Position Pricing.

3. Rounding Rules.

2. Digital Performance Rules.

1. Pricing Safeguards.

Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Product Director of BlackCurve.

BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.

We go back to basics – and take you through a checklist of how to get the most of your pricing with BlackCurve.

Tease out every bit of optimisation!

We discuss what is price competitiveness, pricing outliers, the importance of communicating pricing insights across departments, price automation, the connection between pricing data and digital marketing metrics, and much more!

Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Product Director of BlackCurve.

BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.

The digital shelf is anywhere your products are visible and available to buy online. The digital shelf is how you get found, and how you make an impact. The digital shelf is one of the most crucial facets of eCommerce.

In this episode, we look at what is the digital shelf in more detail, why is it important, and how you can win a bigger share of the digital shelf against your competitors.

Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Product Director of BlackCurve.

BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.

In this episode, we're helping eCommerce companies who sell branded goods, have thousands of products, and are struggling to prioritise their price decision-making.

We go through 5 options to help eCommerce companies remove the noise, and slice their data in a way that allows them to focus their pricing decisions on the most important 10, 20, 30 products today and every day.

This includes - how to find your outliers, how to use percentage price difference to your advantage, when to focus on what data has changed, how the total number of competitors can be relevant, and also how marketing insights can help.

This episode is hosted by Philip Huthwaite, CEO & Founder of BlackCurve.

BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.

WE ARE BACK! The first episode of season 2, not only sees Philip Huthwaite (BlackCurve Founder & CEO) and Rob Horton (BlackCurve Product Director) record in person together, for the first time since the pandemic began (is normality returning?!), but also, an exploration of a brand new topic that looks set the shake-up retail marketing. The pair discuss why retail marketers should be considering pricing in their campaign management, and if not, why not?! The opportunity for improved CPA is HUGE! Add competitor pricing to your cheat sheet NOW!

In this, the last episode in the first Series of eCommerce Matters,  Philip and Rob discuss how and why maintaining your position in the market gives you a tactical and strategic edge. Not just that, but giving you a breakdown of your 'Pricing Checklist' to help you structure your pricing check-ins.

On this week's episode of eCommerce Matters... Who can benefit from better pricing? And the answer is, well, everyone! Thinking about your position in the market, and how you can start to use competitor data to inform your pricing decisions, can transform your sales performance. Philip and Rob discuss some of the different ways all retailers can benefit, and where to start!

Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).

This week, we're discussing product matching. How do you define an exact match? How do you match products without GTINs? Should product matches be determined by Google search results? All of this and more covered in this episode of eCommerce Matters. 

Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).