Ecommerce Speak with Vincent Tandiono

David Morneau of inBeat Agency

David is the Co-Founder at inBeat Agency. He helps DTC brands attract new audiences & grow beyond 7-figures through influencers with less than 25K followers. This is one of the most cost-effective marketing strategies.
You can leverage these influencers to create images and video content you can use in your marketing, get market insights on new or existing products and also generate more sales for business.


Don't miss:2:00 How David got into influencer marketing3:00 Why focus on micro influencers3:40 How do you know if the influencers' engagement is good?4:30 What does working with influencers look like?5:20 Finding and reaching out to influencers6:20 Typical price for influencer marketing7:30 Being clear on the goal of your campaign9:30 Tracking sales from influencers10:30 Getting influencers to promote without any cost12:00 What motivates influencers to say 'yes'13:00 Which platform works best for influencer marketing?14:45 Using influencers to gather market insights16:55 Follow David on LinkedIn

Connect with Us:

David Morneau
>>> Follow David on LinkedIn
>>> Send David an email

Vincent Tandiono>>> Connect with me on Facebook, LinkedIn or email [email protected]
Make sure to subscribe to the show, we release a new episode every Tuesday at 9 am EST.

"You guys might be more successful than you realize, and if you end up doing so, you need to have a plan." tells Connor Wilson about the best advice he received from his early mentors.

Connor Wilson of Thursday Boot Company

Connor is the Cofounder and Executive Chairman of Thursday Boot Company.

He started this business with his Cofounder and CEO Nolan Walsh out of a NYC apartment back in 2014. With no prior experience and only their personal savings, the two of them embarked on a journey to bring quality back to footwear by combining classic craftsmanship with modern technology.

Today, Thursday is a leading American e-commerce brand offering men's and women's footwear and accessories that emphasize quality, comfort and versatility.

I’m fascinated with how they approaches sustainability and how they’re constantly innovating and improving. It even caught the attention of a big brand competitor. With more brands innovating like Thursday, it will inspire big brands to adopt sustainable practices and change the world for the better.

Don't Miss:
2:20 Story behind the starting a boot company and how the name Thursday came about
4:30 Thursday's approach to sustainability when they started their journey
8:10 Sourcing and working with the best suppliers for high quality products
10:45 Connor's experience spending time with the cows in the farms
13:20 Undersell and overdeliver when approaching sustainability
15:30 Thursday's vision in 1-2 years time
17:25 Focus on making 3% improvements
20:00 Catching the attention of big brand competitors
21:10 Preparing for success
24:50 Get yourself a pair of boots from Thursday

Follow Thursday Boot Company
Check out their website at thursdayboots.com and get yourself a pair of footwear
Follow their Instagram for men's boots @thursdayboots
Follow their Instagram for women's boots @thursdays

Connect with Vincent Tandiono>>> Connect with me on Facebook, LinkedIn or email [email protected]
Make sure to subscribe to the show, we release a new episode every Tuesday at 9 am EST.

Daniele Lattanzi of Qgenics & Camelicoius USA
Daniele was coaching and consulting companies for 30 years. He started in Italy and worked with clients across Europe and then also expanded to all parts of the world.
He helped many different types of businesses, especially in the healthcare space like chiropractors and acupuncturist.
And now he also runs his own ecommerce business in Qgenics and Camelicious USA. Qgenics helps people with metabolic health issues. And Camelicious provides camel milk as an alternative for people who are lactose intolerant.
Daniele talked about what is working and what's not working when it comes to attracting his ideal customers. He shared an example of how he used "Game of Thrones" to get new buyers for his products. 

Here's what we discussed:Daniele's global entrepreneurship journeyDaniele's focus nowTransitioning to running an ecommerce businessWhy wellness spaceManaging time between all the functions in the businessUnderstanding the buyer's journey How business is like a soccer team


Connect with Daniele Lattanzi
>>> Connect on LinkedIn
>>> Check out Qgenics for metabolic health issues
>>> Check out Camelicious website or buy some camel milk on Amazon or Walmart

Vincent Tandiono>>> Connect with me on Facebook, LinkedIn or email [email protected]
Make sure to subscribe to the show, we release a new episode every Tuesday at 9 am EST.

Daniele Lattanzi of Qgenics & Camelicoius USA
Daniele was coaching and consulting companies for 30 years. He started in Italy and worked with clients across Europe and then also expanded to all parts of the world.
He helped many different types of businesses, especially in the healthcare space like chiropractors and acupuncturist.
And now he also runs his own ecommerce business in Qgenics and Camelicious USA. Qgenics helps people with metabolic health issues. And Camelicious provides camel milk as an alternative for people who are lactose intolerant.
He gave an interesting analogy of how business is like a soccer team. And it's much more than just about having different team members working as one. But it's also about setting boundaries in your business. And it's also about keeping score and knowing where you're at.

Here's what we discussed:Daniele's global entrepreneurship journeyDaniele's focus nowTransitioning to running an ecommerce businessWhy wellness spaceManaging time between all the functions in the businessUnderstanding the buyer's journey How business is like a soccer team


Connect with Daniele Lattanzi
>>> Connect on LinkedIn
>>> Check out Qgenics for metabolic health issues
>>> Check out Camelicious website or buy some camel milk on Amazon or Walmart

Vincent Tandiono>>> Connect with me on Facebook, LinkedIn or email [email protected]
Make sure to subscribe to the show, we release a new episode every Tuesday at 9 am EST.

Matt Feldman is Co-Founder and CEO at Moku Foods. He's also named on Forbes' "30 Under 30" list this year!
Moku Foods uses clean, plant-based ingredients without processed and artificial ingredients and turning them into products that have the taste and texture of meat. One of the products they have now is the mushroom-based jerky.
Moku is backed by the founders of Thrive Market, Casper, Soylent, and Mendocino Farms as well as major firms - Siddhi Capital and Vanterra Capital.
I love what Matt said: "We’re not here just to make jerky. We’re here to encourage everyone to take mindful steps towards a healthier, sustainable future".

Some Questions I Asked:What made you start Moku Foods?What were some of your takeaways from previous companies you started?How do you find a co-founder that's aligned with your vision?What do you enjoy the most in your day to day?Why did you go into DTC first instead of retail?Do you see any trends if consumers are becoming more conscious in their purchases?What's your vision for Moku Foods in the next one to two years time?How were you able to attract investors?

Don't Miss:2:30 Why started mushroom jerky company?5:25 Learnings from previous startups7:00 Finding a co-founder8:30 Matt's day to day activities11:30 3 things to check if your product is suitable for DTC12:25 Why DTC first before retail16:30 Ideal customers17:40 Vision for Moku Foods in 1-2 years time19:00 How to get investors21:00 What investors look for in a company22:30 Where to buy Moku Foods23:10 Developing a product for scale from Day 1


Connect With Us
>>> Grab yourself some mushroom jerky at MokuFoods.com or on Amazon.
You can buy risk-free with Moku's 100% happiness guarantee or an instant refund.

Vincent Tandiono>>> Connect with me on Facebook, LinkedIn or email [email protected]
Make sure to subscribe to the show, we release a new episode every Tuesday at 9 am EST.

Karen Blackwell of Kanda Chocolates
Karen worked many years as a Healthcare Leader and now turned into CEO and founder of Kanda Chocolates.
She once appeared on Oprah and told Oprah she was going to do big things. Now, she's doing exactly that with Kanda Chocolates.
I love how Kanda Chocolates balance between profits and the welfare of society and the environment.
The chocolates are sourced and manufactured from Ghana which makes a significant impact to the community there. They provide jobs for people in Ghana and helping the economy.
Kanda Chocolates also donate 10% of sales towards a charitable cause. 

Some Questions I Asked:How did you go from a healthcare industry to starting a chocolate business?Is there a story behind the name "Kanda"?What do you like most about what you do today because it's much different from what you do in healthcare?How does social impact and sustainability affect how you run your business?How do you overcome the challenge of shipping chocolate without it melting?What are your goals in the next 12-24 months?

Don't Miss:2:10 Transitioning from healthcare to CEO of chocolate company3:50 Story behind the name "Kanda"5:15 Karen's company before starting Kanda Chocolates6:35 Biggest joy in running the business8:35 How social impact and sustainability shows up in the business10:45 How Kanda is helping the chocolate industry in Ghana13:25 Shipping chocolate16:10 Goals in next 12-24 months18:25 Biggest challenge going into retail20:45 This is a "lettuce" journey. Not a ladder journey24:35 Where to buy Kanda Chocolate

Connect With Us>>> Get yourself some chocolates at kandachocolates.com>>> Follow @kandachocolates on InstagramOr you can send them an email at [email protected]

Vincent Tandiono>>> Connect with me on Facebook, LinkedIn or email [email protected]
Make sure to subscribe to the show, we release a new episode every Tuesday at 9 am EST.

Bruce Jeffreys of Dresden Vision
Bruce has started two very successful businesses. The first one is GoGet, the first car sharing company in Australia. Bruce started this way back in 2003 when car sharing wasn’t a big thing like it is today.
And the second business is Dresden Vision, an eyewear company. What I found fascinating is they makes glasses from recycled plastics and they are selling it at affordable prices.
There’s so much plastic waste all over the world. And Dresden is turning it into glasses, which is very commonly used.
It was great to hear his story and his vision.

Quotes From Episode:
"Life is short and time is limited. Whatever business that you're working on, make sure that it helps as many people as you can." - Bruce Jeffreys

Some Questions I Asked:- What motivated you to start an eyewear company when you had no experience in the industry?- What are some of the takeaways from your first company GoGet that helped you with building Dresden?- How many countries are you selling in?- What have you found to work best to attract your ideal customers?- Do you share your brand mission and vision with your customers and does that help with word of mouth?- What is your vision for Dresden Vision?- What does your day look like?
Don't Miss:2:20 Why Bruce created Dresden4:20 Environmental aspects5:15 Takeaways from GoGet7:40 Going deep vs wide8:50 Attracting ideal customers11:55 Using environmental impacts in marketing13:40 Goal for Dresden in the next 1-2 years time17:30 Bruce's day to day20:30 Finding someone to replace you21:40 Bruce's advice to his younger self

Check out Dresden Vision and get a pair of prescription glasses, reading glasses and sunglasses at dresden.vision
It comes with a generous 10 year warranty.

Vincent Tandiono>>> Connect with me on Facebook, LinkedIn or email [email protected]
Make sure to subscribe to the show, we release a new episode every Tuesday at 9 am EST.

Holly Arbuckle of Singing PasturesHolly and her husband, John, are the co-founders of Singing Pastures Farm and Brand.Holly has a background as an acupuncturist and health coach. She is deeply committed to how agriculture and food production affect human health. 
What I found fascinating is Singing Pastures aren’t just another company manufacturing food. But they have their own farm where they practice regenerative farming.I love how they combine healthy food together with keeping healthy soil and doing good for the environment.
Some Questions I Asked:How did you get started in this regenerative farming industry?Where did the idea of selling roam sticks come about?What does regenerative farming mean? What do you like most about what you do?How do your ideal customers find you?What are your visions for Singing Pastures in the next 2-3 years?
Don't Miss:2:50 Holly's story of getting into regenerative farming7:40 Starting to sell roam sticks to fund the farm8:50 Degenerative, sustainable and regenerative farming15:30 Attracting ideal customers18:00 Authenticity in what you do19:00 Vision for Singing Pastures20:40 Advice for entrepreneurs starting out24:30 Deep concern for the planet


>>> Buy yourself some delicious roam sticks at singingpastures.com

Follow Singing Pastures on Instagram
Follow Singing Pastures on Pinterest

Vincent Tandiono>>> Connect with me on Facebook, LinkedIn or email [email protected]
Make sure to subscribe to the show, we release a new episode every Tuesday at 9 am EST.

Alan Chen is a Certified Public Accountant and one of the founding partners of FreeCashFlow.io a leading accounting and consulting agency based out of Los Angeles, Califonia focused on one niche and niche only: Online business owners especially those in the ecom space. 
The agency offers an all-inclusive package where they take care of all your business tax planning, sales tax filing and threshold strategies, cloud-based bookkeeping, and smart cash flow allocations so that you can keep more of your profit in your back pocket. In fact, they are so confident they can help you save money, they provide a money-back guarantee so that there’s no risk to you!


Quotes From Episode:
"Make sure you're keeping what you're earning. Don't give it away so easily." - Alan Chen


Some Questions I Asked:
What motivated you to start your own agency and focus on working with online businesses?Why should you start doing your tax planning early?What are the apps and software that can help you track sales tax?What are some easy tax deductions?Where do you draw the line where something is business related expense or not?What are some considerations for businesses outside US that wants to sell in the US?What's the difference between your agency and other CPAs?


Don't Miss:
3:10 Alan's story5:50 Common misconception about tax planning7:45 Common tax mistakes that e-commerce businesses make11:25 Apps to track sales tax12:35 Easy tax deductions16:35 Separate business and personal expenses19:25 Considerations for doing business in US for companies outside US23:45 How Free Cash Flow differentiates from other CPAs and accountants26:25 Tax Free Ecom course

Resources Mentioned:
AvalaraTaxJar

Connect With Us:
>>> Free Cash Flow Youtube Channel>>> Book a consulting call with Alan's team

Enroll in “Tax Free Ecom” course. It's  the most comprehensive course on how ecom owners can use business and tax strategies to maximize their after-tax profit year after year.
Use code “Vincent-20” for 20% scholarship for the course. Valid for the first 50 Online business owners.

>>> Click here to start maximizing your after-tax profits

Additionally, for joining the Facebook group, they will receive our ebook “Tax Free Ecom Ultimate Tax Planning Checklist”, exclusive for Tax Free Ecom students, free of charge!

Vincent Tandiono>>> Connect with me on Facebook, LinkedIn or email [email protected]
Make sure to subscribe to the show, we release a new episode every Tuesday at 9 am EST.

Matt Beck has been a serial entrepreneur since young. He ran a snow shovelling company in high school, a text book rental in college and then a micro-transit company.
He also has experience working with major food company Frito-Lay and tech giant Google. Now, combining with his passion for sustainability and nutrition, he launched Hoppy Planet Foods in 2019.
Hoppy Planet Foods is best known for their healthy snacks that is nutritionally balanced and delicious. I was initially surprised with the main ingredient. But turns out there's billions of people eating them. 

Quotes From Episode:"At Hoppy Planet Foods we make the food you love, love you back." - Matt Beck

Some Questions I Asked:What motivated you to start your own snacks company?How do you educate your customers?What were your takeaways from working with tech giant Google and looking at lots of data?What has been your journey like?What's your vision for the next 1 to 2 years?What's the best advice you have ever received?

Don't Miss:2:15 Matt's motivation for starting a snacks company4:00 The "strange" main ingredient6:10 Educating the customers8:15 Lessons from working at Google10:40 Journey of how Hoppy Planet Food got to where they're at now13:50 Go to market approach15:30 Next plans18:35 Best advice Matt received

Connect with Us
>>> Learn more about Hoppy Planet Foods and grab some healthy snacks for yourself at hoppyplanetfoods.com

Vincent Tandiono>>> Connect with me on Facebook, LinkedIn or email [email protected]
Make sure to subscribe to the show, we release a new episode every Tuesday at 9 am EST.