eCommerce Standup

Shopify Editions - What is it? When is it? Why are we so EXCITED? Daria and Bel have a quick chat about what's coming this week from Shopify, and why we're excited to see what the winter 2024 Shopify Editions holds in store.

Site takedown at eComm Standup! Daria and Bel spin the wheel and it lands on Allbirds. This brand became somewhat of a standard that many apparel brands have tried to emulate over the last few years. eCommerce tech moves so fast, has it stodd the test of time? Is Allbirds making an impact? Let's dive in!

Unified Commerce! This is a core part of what we do at TVP NYC and today Daria and Bel talk about the recent NRF 2024 conference. Daria attended the conference and shares her insight into the innovations and a vision for helping bands unify their commerce across online and brick and mortar. Belinda gets dewy-eyed about the data (as usual).

If you're still on a 1.0 theme, make 2024 the year that you upgrade, update and up your game with a migration to Online store 2.0. Daria and Bel discuss why it's so important to make it happen in 2024 and announce a new format for eComm Stand-Up this year!

Our last eCommerce Stand-up podcast for 2023, and instead of wrapping up and looking back (we see you Spotify), we're already looking forward to eCommerce insights and trends for 2024. Bel gets over excited about 2024 eComm, but who can blame her - it's all about the data! 

Daria & Bel take some much needed time to chat about the Taylor Swift Eras Tour! Daria went twice in Buenos Aires and Bel closed out the year at the final performance in Sao Paulo. What does this have to do with eCommerce? Great question... listen to find out!

Daria and Bel talk to Effie Asafu-Adjaye, founder of Beautiful Sparks, about the importance of brand as a community builder. We talk the differences between brand strategy and brand identity and Effie divulges some of the best advice for new brands getting started. Visit Effie at beautiful-sparks.com.

The perfect podcast to listen to while in traffic! Daria and Bel take a quick look at the different types of traffic to eCommerce sites and how to tell the good from the bad, and what that can mean for conversion rate as well as your data tracking.

Daria and Bel chat about the recent panel hosted by TVP NYC, Shopify and Klaviyo. Aimed at expanding the DTC markets for the food & beverage vertical, we take a look at how important this sales channel can be for brick and mortar businesses.

Starts earlier, lasts longer! The holiday selling season is here and we're getting started on our holiday season of top tips, super strategy, and great ideas for your BFCM and December holiday selling season. 'Tis the season... To get your eCommerce holiday strategy right!