eCommerce Standup

Sky Pilot provides everything you need to sell digital content with Shopify. This week Daria and Bel talk to the team at Sky Pilot about the best way to deliver digital content right from your eCommerce store. We have worked with Alessandro Macagno and the team and we're huge fans of Sky Pilot and the ways in which they are leveraging eCommerce for all types of digital content delivery. Check them out at https://www.skypilotapp.com/

And for our eCommerce Standup listeners, you can get a 10% discount when you join Sky Pilot HERE - tell Alessandro we sent you!

So now you know how to optimize the top half of your product page on your eCommerce store, what happens after the Add To Cart button? This is an important part of the page, and especially so if your customer has not yet made up their mind. Daria and Bel also look at the importance of the Quick Add or Buy It Now call to action buttons.

Today we sat down with Onega Ulanova from the LA New Product Development Team about the importance of product prototyping which is especially important in eCommerce. From proof-of-concept prototyping to end-to-end development, Onega is an expert in this field. Fascinating and important insights for all eCommerce entrepreneurs. https://lanpdt.com/

How to structure your product page for maximum conversion on your eCommerce store. This episode Daria & Bel start discussing what you should have (and not have) on your eCommerce product page. Once you have successfully led your user from the home page through collection page and they are on your PdP, don't lose momentum!

Bel interviews Jonny Holsten from South Mountain Messaging about his work as a Storybrand guide and the importance of making the customer the hero of your brand story and not your brand! 

In this episode of the 'Back to Basics' series we thought we could tackle collection and product pages - Not a chance! Daria and Bel dig into the importance of a collection page for eCommerce stores and just how much they can affect conversion rate.

Daria and Bel get back to basics. This is the first episode in our new series where we get detailed on what you need to start an eCommerce website. This week we talk about what a great home page should look like and what you need to know about product photography, menus and layout. Everything you need to know about an optimized ecommerce website home page.  Bonus feature: Bel threatens to strangle Daria, and Daria might get Taylor Swift tickets!

In this episode Daria & Bel tackle the topic of subscriptions for eCommerce stores. How to select a subscription app, what you need to look out for, and how the launch of the Shopify subscription API really opened up the market for subscription app developers. We talk about Recharge Subscriptions, Bold Subscriptions, as well as OrderGroove and some of the new apps like Loop, Skio and Appstle. 

Today, Daria & Bel talk to Dave Van Beekum, co-founder of Tweva, a social TV and digital marketing company that helps drive traffic to your online store using local community marketing via Tweva TV. Think of it as local advertising on a global scale. https://tweva.com/

Daria and Bel spin the wheel and prepare to evaluate an eCommerce online store - this week we landed on Ruggable. We take a look at the site design, UX/UI and the overall site functionality to help you learn about different aspects of building an online store.