eCommerce Standup

Clue... it's not about changing the color of your buttons, or about driving more traffic to your site. In this episode Daria and Bel get real about how to define CRO, what it means for eCommerce stores and how to start establishing a base line from which to test, measure and iterate for better online conversions.

Patterns & Persuasion: To celebrate the 100th episode of eComm Standup, Arnava Asen from Better Creative interviews Daria and Bel.  Tough questions, great stories and the future of eCommerce. It's all here!

No F1 talk today! We're all about Shopify's Checkout Extensibility. What is it? How do you get it? What does it mean for checkout funnel conversion, and is extensibility even a word? Daria and Bel get to grips with this update and what it means for Shopify Plus merchants.

Another site takedown, and this one took us by surprise! Daria & Bel take a look at Hiut Denim Co. (hiutdemin.co.uk) Wow! We both loved the home page, and took a deep dive into the world of custom denim, while applying our datacentric and UX tools to the ecommerce aspects of the store. 

Daria & Bel have an update on AI (no the machine are not rising up just yet)! In this episode of eCommerce Standup we look at some practical uses for AI in eCommerce and how you should be evaluating AI tools for your online store.

You can't talk about eCommerce marketing without having a deep dive into email marketing. More essential than ever before, email marketing for eCommerce stores is the best way to build an engaged and interested audience. It is first-party data, and can provide you with useful information on how your customers are engaging with your site. Daria and Bel take a good look at how to eleverage email marketing for all eComemrce stores.

In this enlightening episode, we're joined by the visionary founder of PickFu, the renowned online polling platform that has transformed the way businesses understand consumer preferences. Dive deep into the origin story of PickFu, the challenges faced during its inception, and how it's revolutionizing ecommerce decision-making. Whether you're a budding entrepreneur or an established ecommerce giant, there's a wealth of insights waiting for you. Tune in and unlock the power of consumer insights for your business!

You have launched your new store, now what? Daria and Bel tackle this question in our eCommerce Back to Basics series. Driving traffic to your new store is essential to start collecting actionable data that you can use to optimize your store. Marketing, both organic and paid marketing needs to be carefully planned to maximize traffic and engagement. Don;t put all your eggs in the Instagram basket - look at different types of marketing and how they can help drive engaged traffic to your eCommerce store.

In this episode, we delve into the complex world of ecommerce and the pivotal role email service providers play. Justin Pagano, Director of Security Risk and Trust at Klaviyo, joins us to shed light on the intricacies of risk and security in the realm of online shopping. How can businesses protect their online assets and, more importantly, their customers? How is Klaviyo leading the charge in ensuring a safer digital marketplace? Tune in for an illuminating discussion packed with expert insights and actionable takeaways for ecommerce entrepreneurs and professionals

Daria and Bel put the cha-ching in your cart optimization. It's easy to forget that your cart and checkout are an important part of the sales and conversion funnel. If you've worked hard to get your customer into the cart, it's vital that you don't lose them by providing additional unneccessary friction.