eCommerce Standup

eCommerce Standup

By Total Commerce PartnersBusinessEntrepreneurshipEducationHow To
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eCommerce Standup episodes

  • Meet Valentin Radu Founder of Omnicovert - Get to Grips with Conversion

    This week we share a conversation with Founder & CEO of Omniconvert and CVO Academy. Valentin provides significant insight into the why conversion rate should not be your only KPI and why Customer Lifetime Value should be more important. Conversion and retention are key areas for any eComemrce entrepreneur and agency. Check out Omniconvert: omniconvert.com AND CVO Academy: https://academy.omniconvert.com/courses/cvo-course or follow Valentin on LinkedIn for his business insights: https://www.linkedin.com/in/valentinradu/

    36 min
  • Site Takedown: Rent The Runway

    Daria and Bel on another site takedown episode. This week the random generator selected Rent The Runway, and I think it's fair to say that we were both very impressed! This is eCommerce done right, and you'll be able to pick up some fascinating tips and insights that will help you make your store even better.

    45 min
  • Old School Marketing - Making a Come Back, Or Been There All The Time?
    Direct mail for eCommerce? Yes! We're seeing a resurgence of online only brands using traditional marketing tactics to increase website traffic. Direct mail, billboards, radio and television: all can be used effectively to increase traffic and new customers! The rising cost of online advertising and the cost of new customer acquisition means that you have to think outside of the box and that means exploring ALL options for marketing.
    36 min
  • Stop Fighting with Amazon! Meet Anthony Berardo

    TVP's fractional CMO Anthony Berardo is here to talk us through the importance of having an omnichannel strategy, how to utilize Amazon as a customer aquisition channel, and the importance of holistic marketing. Strategy, execution and profitability. How does your marketing strategy shape up in these three areas?

    42 min
  • Pandemic Plateau? Have Your eComm Sales Stalled? Here's Why...

    eCommerce success in 2022 - bridge the gap between brick & mortar and online. Many eCommerce brands showed phenomenal growth during 2020/21. With increased cost of customer acquisition and changing customer shopping behavior, many brands are having to invest in physical retail locations to stay on top of the game. Today we look at how you can bridge the gap between online and IRL, and help improve your bottom line!

    34 min
  • Ethical Email Marketing with Yuval Ackerman
    Ever wondered if you can do more with your email marketing? Is there a new way to approach email marketing that doesn't just focus on the quick sale? Today we talk to Yuval Ackerman about ethical email marketing and copywriting. Yuval shares her insights into what a consent driven, ethical marketing campaign could look like and we talk about the value of putting the customer at the center of the conversation to really add value to the entire process.
    35 min
  • Kathleen Booth Interview
    Kathleen Booth SVP of Marketing at tradeswell joins us today to talk analytics! One of the biggest challenges for eCommerce store is taking data from different platforms and combining it into one single source of truth. Today we chat with Kathleen about how important data is for store owners and how to de-silo your data to make a real impact and deliver actionable insights. Key Call out at Minute 19 of the podcast - trust us, this is going to change the way you think about eComm data forever!
    32 min
  • Stormie Andrews Interview

    The World's Best Buyer Persona should be on the reading list for EVERY eCommerce store entrepreneur and marketer! Talking to Stormie Adnrews, author and expert online marketer about the importance of buyer personas and how they affect every aspect of your online store. Done right, a good buyer persona can and will have a massive impact on your conversion rate, and bottom line.

    33 min
  • Subscription Providers for Your eCommerce Store

    Oh, we are doing this alright! Getting to grips with the current state of subscription software for eCommerce stores, Daria and Bel, take a look at advances and what the future holds for subscription management. We chat about some of the latest updates and what some of the newer players are doing to increase scope for unique shopping use cases.

    34 min

About eCommerce Standup

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eCommerce StandUp - delving into the depths of e-commerce with some very funny results brought to you by the a female-led ecommerce agency