This week we share a conversation with Founder & CEO of Omniconvert and CVO Academy. Valentin provides significant insight into the why conversion rate should not be your only KPI and why Customer Lifetime Value should be more important. Conversion and retention are key areas for any eComemrce entrepreneur and agency. Check out Omniconvert: omniconvert.com AND CVO Academy: https://academy.omniconvert.com/courses/cvo-course or follow Valentin on LinkedIn for his business insights: https://www.linkedin.com/in/valentinradu/

Daria and Bel on another site takedown episode. This week the random generator selected Rent The Runway, and I think it's fair to say that we were both very impressed! This is eCommerce done right, and you'll be able to pick up some fascinating tips and insights that will help you make your store even better.

Thank you eComm Standup listeners! We had some great questions from our listeners for this week's Q&A. Join us as we discover what people really want to know about eCommerce andgetting started as an eCommerce entrepreneur.

TVP's fractional CMO Anthony Berardo is here to talk us through the importance of having an omnichannel strategy, how to utilize Amazon as a customer aquisition channel, and the importance of holistic marketing. Strategy, execution and profitability. How does your marketing strategy shape up in these three areas?

eCommerce success in 2022 - bridge the gap between brick & mortar and online. Many eCommerce brands showed phenomenal growth during 2020/21. With increased cost of customer acquisition and changing customer shopping behavior, many brands are having to invest in physical retail locations to stay on top of the game. Today we look at how you can bridge the gap between online and IRL, and help improve your bottom line!

The World's Best Buyer Persona should be on the reading list for EVERY eCommerce store entrepreneur and marketer! Talking to Stormie Adnrews, author and expert online marketer about the importance of buyer personas and how they affect every aspect of your online store. Done right, a good buyer persona can and will have a massive impact on your conversion rate, and bottom line.

Oh, we are doing this alright! Getting to grips with the current state of subscription software for eCommerce stores, Daria and Bel, take a look at advances and what the future holds for subscription management. We chat about some of the latest updates and what some of the newer players are doing to increase scope for unique shopping use cases.