eCommerce Standup

Our guest Marco Torres gives us some insight into the incentive business. We chat about why discounts don't work as well as incentives or free gifts for customers. How can you leverage incentives, rewards programs and other ideas on your eCommerce store in 2022.

Today we talk to Merit Kahn, CEO of SELLect Sales Development, Emotional Intelligence Expert and Certified Speaking Professional. Some phenomenal insights in our show this week, as we discuss the psychology behind selling and how eCommerce can in fact be a consultative selling process.

How much SEO do you need to "do" to your eCommerce site? What do you need to do to give your store the best chance to rank on search engines? Learn how to do keyword research and optimize your pages from a technical perspective. Our guest today is Joey from CuppaSEO and we take a detailed look at the technical aspects of SEO.

eComm Stand-up looks at some of the trends developing in the eCommerce world.Will any of these perform really well in 2022? We hope so! We delve into the advances or lack of advances in AR, video and even the potential for growth in voice shopping!

This week, we find out what product market fit really means, and how you can use the principles of product market fit in you digital marketing startegy and even in your site design!

Black Friday/Cyber Monday... Was this the biggest selling weekend of the year for you? If not, we share some insight into why that is, and some data trends we noticed during the period.

AS THE FOUNDER AND CEO OF FACTORY45, SHANNON (WHITEHEAD) LOHR WORKS WITH IDEA-STAGE ENTREPRENEURS TO LAUNCH CLOTHING COMPANIES THAT ARE ETHICALLY AND SUSTAINABLY MADE. Shannon got her start in 2010 when she co-founded {r}evolution apparel, a sustainable clothing company for female travelers and minimalists that was featured in The New York Times, Forbes.com and Yahoo! News. To date, Shannon has worked with over 150 entrepreneurs in the sustainable fashion space, many of whom have gone on to launch some of the most transparent supply chains in the fashion industry.

The first sale is the first step on the journey. NOT the final destination. Once you start getting sales, you hard work really begins! Email marketing, reviews, growing your community. Why? Returning customers spend more and spread the word!

The eCommerce biggest mistakes you can make during the holidays? We talk to Alli burg from Shopify about the most common mistakes merchants make while preparing their stores for the holiday selling season. Insight from the inside!

Big brand fashion site Zara comes under the hammer this week as we take a look at their creative, commercial and eCommerce savvy site. Verdict - we LOVE this site and there are some very interesting inspirational additions that elevate this big-box brand out of the ordinary!