eCom@One with Richard Hill

Jeff Sawyer Lee is the Co-Founder of FitTrack, a modern health management ecosystem. From the outside looking in, Jeff had a dream career. However, his six-figure banking job left him feeling unfulfilled so he decided to enter the world of entrepreneurship to find more purpose in his life. 

In this episode, he shares how he scaled his business without focusing his budget on brand marketing. He shares FitTrack’s mission and how he bounced back from failure. He discloses his secret for growth and why you need to A/B test everything to understand your customer.

Find out how Jeff creates SMS campaigns that sell more products than email marketing, with a staggering 65% open rate. He discusses the power of personalisation and how to truly delight your customers.

Jeff shares his positive outlook and how a growth mindset is pivotal for success in the fitness industry. This podcast is full of advice and implementable tips to make your business more customer-focused. Listen now! 

Pete is a business coach and speaker, working with business owners, entrepreneurs and store owners to help them stay accountable and to achieve entrepreneurial success. 

In this week’s episode, Pete talks all about storytelling in a business context, why it’s so important for brands to get to the heart of their story and his framework for nailing this. He also explains how he works with clients to get their story to stick, and shares his top tips for when you’re struggling to get your audience to resonate with your brand. 

Pete explains some of the mistakes businesses make when it comes to storytelling and how to overcome them, the most common being not being clear enough with what you want your target audience to do, as well as overcomplicating your language. 

Join us on this episode as Pete shares some of his favourite resources for building your brand’s story and explains exactly how this can help your business grow. 

Robert is the CEO and Founder of Prague-based eCommerce live streaming company, Korkuma. He came up with the idea for Korkuma last year when businesses were struggling with the second wave of the pandemic and wanted to come up with a solution that blurred the line between offline and online shopping. His answer was live streaming - and with extremely successful results from his Beta testing, he’s raring to make Korkuma live to the world so that eCommerce stores like yours can start reaping the benefits.

In this episode, Robert discusses exactly how live streaming works for eCommerce businesses and how you can seamlessly incorporate it into your sales strategy. He busts some of the fears that businesses have when it comes to live streaming, such as not having a big enough budget to make live streaming successful, or not having the technical experience to pull it off. Robert also talks about how live streaming can work for specific industries and how easy it is to get started.

Want to get a step ahead of your competitors? Well it’s time to throw your customers into a whole new experience with live streaming. Get listening to find out how you can get started!

Kevin Rizer is the author of ‘Always Wear Pants and 99 Other Tips for Surviving & Thriving While You Work From Home’, as well as the CEO and Founder of Emmy’s Best Pet Products.

Ever since setting up Emmy’s Best Pet Products 7 years ago, Kevin has taken his eCommerce venture as an opportunity to work fully remotely, and has since been reaping the benefits. In this episode, Kevin shares what he’s learned since working from home and gives some great advice on how to maximise its advantages, such as schedule flexibility and increased productivity, which are difficult to achieve in an office environment. 

He discusses common problems that people face when working from home, such as feelings of loneliness and lack of work/life boundaries, how to actually enjoy working from home when you love the buzz of the office, as well as how businesses can in fact benefit from having their employees working remotely. 

If you’re working remotely and want to make it work to your advantage, then Kevin has some fantastic advice on making your time working from home enjoyable. 

David Morneau is a Managing Partner at inBeat Agency, a micro-influencer agency who works with 1000s of Instagram and TikTok micro-influencers to help eCommerce stores grow their brands around the world. 

In this episode with David, we talk about why you should be stepping into influencer marketing and how you can get started for less than you think, as well as the differences between macro and micro influencers and how to decide which is best suited to your brand. 

We also discuss how to find influencers who fit within your niche and how to build an army of perfectly-suited influencers to fuel your online content. David also talks to us about how to use influencer marketing to raise mass awareness of your brand and gives examples of how he’s helped brands grow with their go-to tools at inBeat Agency. 

Want to find out how getting started with influencer marketing can be easier than you think? Then listen in as David explains exactly how. 

Keval is the CEO of Codal, a UX design, development and eCommerce agency based in the heart of Chicago. They’re a global company managing a portfolio of eCommerce stores, from Fortune 100 companies, to innovative startups that include the likes of Quickbooks, Pepsi and Motorola. 

In this episode, we talk about where to start and where to scale with your UX, the value that UX investment can bring to already well established eCommerce stores, the tests you need to be running on your website’s design to make sure it’s reaching its potential, and the biggest mistakes you need to avoid when working on your UX.

Keval also discusses how he manages his team of 200+ people who work remotely across the globe and the apps that keep them all connected, as well as the future of UX, crypto payments and how to make sure your business is ahead of the curve.

Interested in crafting your UX in a way that keeps customers coming back for more? Then listen in as Keval gives his top tips and advice. 

Derric is the Chief eCommerce Technologist at Ecommercetech.io, where he and his team help eCommerce businesses discover and buy the right tools to scale their stores. From working in the eCommerce space for 6+ years, Derric noticed the consistent problems eCommerce store owners were having finding the right apps to enhance their stores, and developed Ecomercetech.io to remove this disconnect.

In this episode, Derric explains where the best place to start is with your tech stack, or if you’ve already got an established suite of tools, then how to make the right choices when it comes to growing your business even further. 

He also discusses how to use eCommerce apps to get in the minds of your customers and develop your strategy around their needs, as well as diving into the realms of influencer marketing, including discussing how to use your existing customer base to identify influencers who are already invested in your brand and how to use this to your advantage.  

If you feel like you’re stuck in a rut trying to find the best tech for your store, or want to try new ways of improving your customer retention or boosting sales, then Derric has some fantastic advice in this episode. 

Shelby is the CEO of Fempire Media and Founder of Fempire Ads Academy. She previously ran a social media company which in time sparked her passion for empowering and educating other female entrepreneurs, and now helps teach Coaches, Course Creators and Service Providers how to scale their businesses with Facebook and Instagram Ads. 

In this episode, we discuss how to decide whether running Facebook Ads is the right decision for your business and how when used correctly they can do work wonders for growing your sales. We talk about remarketing and prospecting campaigns and how to split your Ad budget between the two to get the best results, as well as the metrics you need to be paying attention to in order to gauge whether your Ads are working as well as they could be. 

Shelby uncovers 3 common mistakes people make in their Ad accounts and shares exactly how you can correct them right now, as well as sharing things you can change on your website that could be hindering your ability to convert. And with constant changes happening in the Facebook Ads interface, Shelby shares her favourite training courses and resources to keep on top of all the updates. 

Whether you’re debating getting started with Facebook Ads, or you’re already in there and want to find ways to improve your strategy, then this is the episode for you. 

Roland has worked in the retail space for the last 20 years, the last 15 of those specifically being in eCommerce. In 2013 he became the CEO of GroupBy, a 70-strong team of conversion specialists based in Toronto who are dedicated to boosting the sales of eCommerce sites with their suite of eCommerce tools. 

Roland is committed to creating seamless omni-channel experiences and improving existing eCommerce experiences and has done so for some of America’s largest companies including Bed Bath & Beyond and CVS Pharmacy. 

In this episode, he explains how to improve the customer journey on your site with search and navigation, how to get started with creating a more personalised experience, as well as how to use the data you collect within your brick and mortar store to create an improved experience online. 

Roland shares some great quick wins you can start implementing to your site straight away to immediately improve your site experience, so get listening and use these tips to really ramp up your conversions!

Jessica is the CEO and Founder of eCommerce Badassery, offering eCommerce and email marketing strategy coaching for female entrepreneurs who want to scale their businesses. Jessica’s passion for helping other businesswomen came after she noticed that there was a gap in education for female entrepreneurs. She now strives to use what she’s learnt in her many years in the eCommerce space to help female-led businesses thrive. 

In this episode we focus on Jessica’s email marketing expertise and she shares a whole host of actionable strategies to take your email marketing to the next level and maximise its revenue. She talks about the benefits that email marketing can bring to your business and the importance of using the data from this to inform your future marketing. 

We also cover the ideal email frequency depending on the size of your business, the best ways to approach disengaged audiences, Jessica’s effective audience segmentation method, as well as how to prepare your strategy so that the upcoming iOS 15 update doesn’t hit too hard.

If you’re an eCommerce store looking to ramp up your email marketing game, then you don’t want to miss this one!