eCom@One with Richard Hill

Matt is the CEO of The Jersey Company, a group of health, wellness and beauty companies, and Managing Director of Kurious Digital, an experience-based eCommerce platform. Matt also hosts The eCommerce Podcast where he chats to entrepreneurs and leaders in digital so listeners can take away actionable advice to put into their own eCommerce businesses.  

Matt’s been active in the eCommerce space since 2002 and in that time has started a whole host of different eCommerce websites. In this episode, Matt shares what he’s learnt from his extensive experience in running eCommerce businesses and how his lack of fear of failure is what has led to his success today.

Matt discusses a business model that any eCommerce store can use to hone in on their core values and in turn grow their business. He’s also super passionate about how the people you employ as a business impacts your performance and explains his system for hiring the right people every time. We also dove into things he’s learnt from hosting his own eCommerce podcast and how he’s implemented them into his business, as well as predicting future trends in the eCommerce space and what store owners should be looking out for in the next couple of years.

Lauren is the Founder and Creative Director of The Loft 325 in California and works with brands to nail their creative advertising campaigns. Lauren started out in the eCommerce space 15 years ago focussing on web design and email marketing before finding her passion for paid advertising a few years later. 

She’s obsessed with developing creative strategies and experimenting with different creative techniques to work out what works best for all of the brands she works with in order to help them achieve winning results. 

In this episode, Lauren discusses exactly why getting your brand creative right is such an important part of your advertising strategy and how to design specifically for the platform you’re advertising on. She shares her tips specifically for advertising on Facebook and Pinterest as well as general strategies that work for any platform. Lauren also discusses where she gets her inspiration from so that she’s producing up-to-date and relevant content that draws people in, as well as the methodology she uses to produce captivating content. 

Listen in to find out how your brand can spark fresh new ideas for your creative, as well as making sure you’re designing visuals that your target audience can’t refuse. 

Mike is the CEO and Founder of WebSavvy, a world-leading agency based in Australia, as well as Founder of AgencySavvy, a community created specifically for agency owners who want to grow their businesses. Mike is also the author of the world’s bestselling book on Google Ads: ‘The Ultimate Guide to Google Adwords’ with Perry Marshall. 

Mike’s passion for Google Ads didn’t start in the most conventional of ways - ever since he was a child he dreamt of being a helicopter pilot and that’s what he pursued until later realising it wasn’t quite the dream he’d been imagining. After dipping into digital marketing for a bit, it wasn’t until he watched a talk with Perry Marshall in 2004 about Google Ads everything started to fall into place and his career took off from there.

He founded his agency WebSavvy in 2006 and in this episode, Mike shares what led to its global success, from hiring the right people, to coming up with winning strategies to get his client’s big results. We also discuss the benefits and drawbacks of manual and Smart Shopping on Google and what strategies work best for both, as well as the top things to address when facing a failing Ad account to turn it’s results around.

Join us on this episode for some fantastic tips to get your Google Ad accounts in the best shape possible, as well as some insights into what the future could look like for PPC.

Alex is an eCommerce Marketing and Customer Retention expert based in Ontario, Canada. Alex has helped 100s of businesses implement their retention strategies and thrives off of developing solutions that turn one-time purchasers into customers that keep coming back for more and more and more. 

In this episode, Alex discusses what exactly customer retention is and how to implement strategies to achieve your retention goals. We talk about one of the biggest challenges that eCommerce stores face - returns - and how to flip that negative customer experience into a positive one that sees them becoming lifelong brand advocates.

Alex also discusses how you can improve your post and pre-purchase strategies to improve customer experience, formulas you can use to calculate your current Customer Lifetime Value, as well as brands to take inspiration from who are absolutely nailing their retention strategies.

It can be easy enough getting one-time purchases, but in the interest of really growing your business, the big win here is getting a strong customer base that lives and breathes your brand. So listen in as Alex tells us exactly how you can begin your journey to achieving this.

Mike is the CEO of 3x3, a marketing company that works with beer, wine and spirit retailers across the US to scale their businesses by driving more meaningful actions. 

Mike talks to us about how he uses a predictive marketing model, using data from over 1,500 retailers, to develop audiences for all kinds of niches within the drinks industry. In this episode, we also discuss the sudden rise in digital over the past 18 months and how this will affect our traditional brick and mortar stores, as well as how to develop your marketing strategy using both to create the ultimate customer experience. 

We also talk about the importance of instilling customer loyalty and how to develop lifetime customers, as well as common hurdles Mike has seen eCommerce stores face and how to overcome them.

If you run an eCommerce store within the drinks industry, or want to find out how to create a seamless experience for your customers both online and offline, then grab your notebook, listen in and take in all the great advice Mike has to offer!

Trevor has over 10 years of experience across the whole spectrum of eCommerce and has successfully turned over millions of pounds a year through his own stores. In 2016, Trevor founded Vendlab, an eCommerce consultancy focussing on online marketplaces like Amazon and eBay, helping other merchants launch and manage their presence on these marketplaces. 

Trevor is incredibly passionate and knowledgeable about online marketplaces and has in particular achieved incredible success with his own store selling nursery products, which has generated over £4 million in turnover. 

In this episode, we discuss how marketplaces can work for eCommerce stores at every stage, from just starting out, all the way up to well established businesses, as well as comparing different marketplaces across the world and discussing which ones generate the best results. 

We also talk about the best strategies to compete with Amazon’s increasing number of own-branded products, in addition to how to incorporate automation into your marketplace strategy to really optimise your store.

Eli is a Growth Advisor and Consultant and has worked with big names including Shutterstock, SurveyMonkey, Quora and Zendesk to help build their Product-Led SEO strategies. He’s also become known for his bestselling book, Product-Led SEO: The Why Behind Building Your Organic Growth Strategy. 

In this episode, Eli talks to us about how he came to create Product-Led SEO and exactly what makes it different from traditional SEO. He shares his experiences of implementing Product-Led SEO within the eCommerce space and how it has impacted specific businesses’ success, as well as the key metrics you should be using to monitor performance and results in this product-led approach.

Interested in taking the leap into Product-Led SEO? Then listen in as Eli shares how businesses like you can get started with Product-Led SEO and how it can take your performance to the next level. 

Will is the CEO of DataAutomation, where him and his team create innovative solutions to all kinds of eCommerce problems. 

His passion for automation began when he was spending 16 hours manually putting together reports, and it wasn’t until a colleague introduced him to VLOOKUPs in Excel, that he became obsessed with developing efficient solutions with coding and automation. 

In this episode, Will discusses why eCommerce stores should be automating their processes if they want to maximise their growth, shares innovative ways to improve your customer service and sales using automated support systems, as well as some insights into where Will sees automation going in the next 3 years.

He also shares his 15-1-1-5 methodology that can be used by any business to really drill down into the areas that are slowing you down and come up with solutions to make them more efficient. 

Kirk has been working in Digital Marketing since 2009 and started his own Paid Search marketing agency, ZATO, in 2011. He’s been recognised as one of the 25 most influential PPCers in the world for 4 years running and Kirk has since been sharing his insane knowledge on his website zatomarketing.com, his own Smart Shopping course on Udemy and his newly released book, Ponderings of a PPC Professional. 

In this week’s episode, Kirk tells us exactly how he became one of the biggest names in PPC, discusses the pros and cons of paid Ads for both established and start-up eCommerce stores, as well as the key things any eCommece business needs to drive growth and success. 

We also dive into Google Shopping, where we talk over the benefits of Smart Shopping vs manual Shopping, we discuss best practices when it comes to monitoring and fine tuning your campaigns, the steps most people ignore when it comes to making your Ads stand out and how this can transform your performance. 

Want to up your PPC game with Google Shopping? Then this is the episode for you.

Neil is an eCommerce and Amazon marketing expert and works with Amazon brand owners to build incredibly successful eCommerce businesses. After leaving university to jump into the newly emerging world of eCommerce, Neil went on to start Voltage Digital Marketing, who launch, operate, and acquire eCommerce brands with a focus on Amazon FBA.

In this episode we discuss the best tips for getting started and growing a business on Amazon FBA. From building your brand, what products to avoid and optimising your SKUs, to Neil’s range of small wins that any Amazon seller can implement, and his incredibly successful framework that generated $4 million in one year.

We also discuss the future success and growth of Amazon - will it be hindered by more people starting to shop local? Or will their constant innovation and reputation for easy, rapid service keep it as the number one eCommerce destination?

Listen in to find out our thoughts on this debate, and much much more in this episode of eCom@One.