eCom@One with Richard Hill

Monique Hoelker is a Customer Training Specialist for ActiveCampaign. Based in Chicago, they’re one of the world’s leading customer experience automation platforms who strive to help businesses grow by creating meaningful connections with their customers.

In this episode we focus on email marketing and exactly how you can make it your leading strategy for customer retention. We use email for everything; from work, to social media accounts, to online shopping, nearly everybody has one. Email usage is set to carry on rising by 3% year on year for the foreseeable future, which is why it has become an essential tool for staying connected with your buyers.  

Mo gives some fantastic advice that you can start implementing to ensure your email strategy is bringing in big results, including how to improve your open and click-through rates, preventing email fatigue, the most effective segmentation strategies, as well as how to design your emails so that they set the right tone for the relationship with your customers.  

So listen in and find out exactly how email marketing can work for your business!  

Hannah is an SEO specialist and Managing Director at London-based Digital Marketing agency Verkeer. She has extensive experience working with clients from a variety of sectors to help them achieve their business goals, which involves anything from resolving technical issues, creating integrated campaigns and building bespoke strategies.

She’s also got some incredible achievements under her belt, such as winning the Young Search Professional of the year in 2017 and speaking at some of the biggest SEO events including BrightonSEO and SMX Advanced. 

In this episode, Hannah talks about how to decide which keywords you should be ranking for, how resolving simple technical problems can lead to big results, the up and coming areas in SEO that you need to be looking out for and she also shares her favourite SEO tools that she swears by for success. 

Listen now and find out how to optimise your website for the best organic results and discover some of the key tricks you could be missing out on in your SEO strategy.  

Matt is a digital marketing consultant, who after several years of working in-house for big brands like Jack Wills and Ann Summers, now runs his own consulting business - Grasshopper Web Consulting and is helping businesses to grow their sales and loyal customer bases every day.  

In this episode, Matt highlights the importance of building strong relationships with your customers and how this can keep them coming back to your business time and time again. He gives some great tips on how to improve your customers’ loyalty, how to optimise your online store to keep visitors hooked, as well as sharing how nurturing your customers can make you stand out in a competitive market. 

So join us on the podcast to find out exactly what you can start doing to increase the lifetime value of your customers, how to use social media and other tools to build a bridge between you and your customers and how these strategies can boost your business!

Helen is the Managing Director of eco-friendly baby brand, Cheeky Wipes. Cheeky Wipes was created 13 years ago and has since been at the forefront of developing reusable baby products that are both more friendly for babies and the planet! 

Helen discovered the need for reusable baby wipes after having her first son and realising just how damaging they were to both skin and the environment. After successfully developing a business around cloth baby wipes, she’s since expanded her range to include reusable makeup removal pads, period pants and more. 

Not only had she developed a business to help parents make more eco-conscious decisions, but also found that running her own business was the perfect way to balance her work and home life to allow her to spend more time with her family.  

So join us on this episode with Helen as she gives us some great insights into the reality of starting her own business, the biggest challenges she’s faced along the way, the marketing strategies that have worked best for her and how she’s turned Cheeky Wipes into the success it is today.

Gavin is the Founder of River Wise Ventures, an independent investment firm based in Durham, North Carolina. He has over 19 years of experience working in eCommerce and tech, and since founding River Wise Ventures, has been investing in disruptive startups in North America and using technology to scale up their businesses.

In this episode of the podcast, we talk about what investors look for in eCommerce businesses, how to explore international markets and test their viability with growth hacking, as well as discussing the fundamentals of eCommerce business growth. 

Join us on this episode for loads of great advice from Gavin to help you explore international opportunities for your eCommerce business and how to make the most out of your marketing strategies such as email and social media.

Phoebe is the Project Coordinator here at eComOne and SEO Traffic Lab. She’s an expert in all things SEO and has worked with clients from all over the country to help grow their businesses organically. 

Phoebe takes us through her journey in digital marketing, from starting out as an apprentice at SEO Traffic Lab just under 6 years ago, to now managing a team of Account Managers and organising projects. She talks about some of her favourite projects she’s worked on over the years and gives some great advice on what she’s learned in the process!

This week she also discusses the importance of local SEO no matter what your business size, what steps you need to be taking to optimise your Google My Business page and the best tools you should be using to manage your projects.

Joe is the Founder of The Marketing Meetup, a marketing community with a difference. After attending endless networking events where all other people wanted to do was sell to him, Joe wanted to create a community of marketers who had a genuine interest in learning and getting to know each other.

What started as a small networking event in Cambridge in 2016, The Marketing Meetup has now turned into a community of over 20,000 people and counting in the UK and USA. The Marketing Meetup now hosts events with some of the biggest names in marketing, as well as inspirational talks from Oscar nominees and disabled rights champions.

In this episode, Joe tells us all about his motivations behind creating The Marketing Meetup, why it’s so important for your brand to have a community, as well as well as giving practical tips on how to make your community a success. 

So listen in to find out how to build a community that people really care about, and how it can make your brand stand out from the rest!

Tony is a therapist, coach and trainer, who specifically helps senior professionals and business owners with stress and anxiety management. Ten years ago, Tony was stuck in an unfulfilling job that caused extreme anxiety, stress and panic attacks, which eventually caused him to be hospitalised. It was this wake up call that led him to retrain as a therapist and he’s been transforming people’s lives ever since. 

In this episode, Tony gives some great advice on how to deal with anxiety and panic attacks, how to manage anxiety as a business leader, what to do when you feel like you’ve lost your purpose and tells us the amazing story of how he helped a client overcome his debilitating anxiety after being housebound for 4 years. 

Join us on this podcast as we open up about personal experiences with mental health, why it’s so important to learn how to manage anxiety and stress, and advice to anyone thinking about getting an anxiety coach.

Thomas is the CEO and Co-Founder of aisle 3, a brand new shopping marketplace based in the UK. After being made redundant just before lockdown, Thomas identified a gap for an online marketplace that seeks to solve two of the biggest problems in eCommerce. aisle 3 was founded on the belief that shoppers should be fully informed when making purchases and should be able to base their decisions on the things that are most important to them, such as price, delivery and sustainability. 

In this podcast, Thomas takes us through how he started his business from scratch during lockdown, what he’s learnt from the process and explains to us how his marketplace is exactly what the industry needs to form better connections between sellers and consumers. 

We discuss how eCommerce giants like Amazon have gone from strength to strength during the 2020 pandemic - however is it time to stop feeding the eCommerce giants and start reaping the benefits of shopping with independent retailers? Maybe we need to start rethinking the way we shop. 

Join us on this podcast to hear Thomas’ story of how he went from redundancy to building a brand new marketplace, as well as discussions on how marketplaces can help your eCommerce store, the future of online marketplaces and much more.

Callum is the Founder and CEO of Reviews.io, a leading provider of authentic review collection, who are truly dedicated to helping companies (like Carphone Warehouse, Sports Direct and Flannels, just to name a few) bring in more business through the power of customer reviews. 

In this podcast, Callum takes us through his journey of how he set up Reviews.io and how they’re now helping businesses all over the world grow and spread awareness of their brands through social proof. 

He talks to us about how reviews are essential to the success of any business, and how building connections between past customers and new potential customers is key to bringing in more revenue. He also stresses how important it has been for Reviews.io to be constantly innovating in order to stay ahead of the game in such a competitive industry - which has helped fuel some of their most exciting features such as video reviews and their new Influence tool. 

So get listening to find out how you could be using customer reviews to boost not only your online reputation but also your sales, from one of the top experts in online reviews.