eCom@One with Richard Hill

Emily is the Owner and Chief Email Marketer at Flourish & Grit, an email marketing and automation studio in Michigan, USA. She primarily worked in social media before moving into email marketing, and has been using its power to transform business’ marketing strategies ever since. 

In this podcast, Emily discusses the importance of implementing an email marketing strategy for your ecommerce business and how it has the potential to start contributing to 20-30% of your revenue.  

She talks to us about how she developed an abandoned cart campaign that earned over $1 million annually, and how in a world that’s now busier than ever, implementing a similar campaign can be crucial to reminding potential customers to come back and follow through with their purchase. 

Join us to find out why email marketing is one of the keys to building a more personal connection with customers and how it can keep them coming back for more! 

Richard Hill is the CEO and Founder of SEO Traffic Lab and its sister company eComOne. He has over 20 years’ experience running and developing online businesses and is dedicated to driving real growth for his clients through the power of digital marketing. 

In this podcast, Richard shares his journey of how he went from running his own eCommerce business selling computer components, to how he found his passion for helping businesses grow with SEO & PPC. 

Richard discusses how lockdown has affected his businesses and how he’s tackled the many obstacles that have come with it. He speaks about how important it has been now more than ever to find creative ways to maintain and establish connections with both existing and prospecting clients. 

He also explains how important your mindset is when it comes to tackling tough challenges - whether in business or your personal life - and deals some practical advice on how to pick yourself back up again when life gets a little overwhelming.  

Eric Hilton is the CEO of Nutrapharma, a research and innovation company for health and science He is also the CEO of MiNutra, a company that researches and develops personalised nutrition and medicine research products. 

He has over 20 years of experience in the Pharmaceutical and Healthcare industry; he has a proven track record of delivering and implementing sales and marketing strategies that get results. 

In this podcast, Eric shares the story behind both of his companies and his predictions for the next five years. He discusses one of his latest projects, selling his products online and how personalisation will accelerate his sales. 

He discloses his top tips for securing funding and how he scaled his business using the 4ps (partnerships, price, product and people). Eric talks openly about a recent health diagnosis which massively impacted his life and highlighted the importance of living his values. Lastly, he shares his book recommendations.

Ryan Carruthers is the CEO and Founder of Membership Mastery, Betfair Trading Community and Carruthers. He has years of experience in the membership industry and eCommerce world, implementing and coaching businesses to create an online community that drives sales and loyalty. 

In this podcast Ryan talks about memberships and how eCommerce businesses can monetize them for customer loyalty and retention. He shares his top and hidden tips for success. Find out how to get people to sign up, stay and engage with your membership. 

Did you know that you can buy Facebook groups for low prices? Well, he shares how to do this and how to add your own magic to that community. He stresses the power of feedback from disengaged and leaving customers and says that the importance of getting into the mindset of your members and solving their problems.

Of course, the podcast ends with a book recommendation and a disclosure, he loves his cat more than his wife AND business.

Holly Carless is a Digital Marketing Assistant at eComOne and SEO Traffic Lab. She specialises in outreach (link building) and on-page content to improve business’ SEO. She started off her journey as a shy apprentice and is transforming into a confident SEO and PR Executive.

In this podcast Holly shares her journey within the business, the aspects of the job she loves the most and her biggest challenges. She divulges some SEO tips and explains the importance of domain authority and organic traffic. 

Find out her top tips to improve your SEO, courses and her secrets to success when securing links. She discusses how she creates insane content and how to stay focused. Finally, she shares her favourite cocktail, tools to measure your SEO efforts and a book recommendation.

Glenn Fisher is an author, copywriter, podcaster and speaker. He is the founder of AllGoodCopy.com. For over a decade he worked with The Agora, a multi-million pound international financial publisher before leaving in 2018 to write freelance. He currently writes copy for international businesses, brands and agencies. 

In this podcast, Glenn discusses how businesses can use copy to generate sales. He talks about his career history and his book, The Art of the Click. Find out what direct response copywriting is and the power of constant testing and using language that influences behaviour. 

He shares the framework which helps copywriters improve their copy, The 4 Us and FK Score and stresses the importance of making copy all about the reader. He states the value in learning on the job, reading outside of your industry and learning from your customers to write copy that sells.

Tia Roqaa is the Founder of Roccabox, a leading independent UK beauty subscription box company. Every month they send a box full of branded beauty and wellness goodies designed to make their customers feel as good as they look. 

They have partnered with incredible brands like HUDA Beauty, SugarBearHair, St. Tropez, Smashbox and Nip+Fab. Roccabox has been featured in media titles such as Grazia, Cosmopolitan and Elle. 

In this podcast, Tia shares her motivation behind Roccabox and how a subscription-based model works for her business. Find out her plans for Black Friday and how they have changed over the years. 

She discusses the marketing strategies that work for her business, partnerships and influencers. Tia explains how upholding high standards, engaging with email marketing, creating limited boxes and social media has helped her retain her customers.

Find out how feedback is the key to securing long term relationships with her partners and how to approach the big brands in the first place. She shares her strategy for keeping on top of the latest trends and stresses the importance of not getting blindsided by people who THINK they know better.

Frankie Baeza is the Founder of ROAS Systems, a Facebook Partner agency that specialises in paid social advertising. He is also a lead trainer of Facebook Blueprint, the qualification every aspiring Pay Per Click enthusiast aspires to attain. 

In this podcast, Frankie divulges secrets for success with Facebook Ads. He shares the objectives that deliver results, where to start with Social Ads and how he got into Social Ads. He stresses the importance of aligning your Facebook objectives with your business goals, the importance of experimenting with your creatives and how to stand out.

Find out how to improve Facebook Ads that aren’t getting results, the best Ad campaigns he has worked on and the tools for creating visuals that convert. He shares the top 3 questions he gets as a trainer and shares his book recommendations.

Meet Holly Carless, Jessica Milner, Carrianne Dukes, Phoebe Skinner and Skye Tunks. These ladies have taken over the podcast for one episode to talk about all things eCommerce and life. They work for eComOne (us), are specialists in SEO and Marketing. 

Find out their dream eCommerce client, their opinion on digital services tax, what products will never be sold online, their biggest influence from the world of digital marketing and why. They share what cocktail they will be, their favourite Netflix show and their go-to meal deal. 

They discuss their favourite free digital marketing tool, one quick change they have seen a client make that has a huge impact on their business and what book they have enjoyed in the last year.

Felicity Adkins is the Business Director at Tonic, a market research company in London. They help clients explore, understand, control and drive change. They have worked with brands such as Coca Cola, Disney, eBay, and Google.

In this podcast, Felicity shares her journey with Tonic, why businesses need to build connections with their consumers, where to start with a research project and advice for people who want to get into her industry. 

Felicity states how easily a research project can go in the wrong direction if an in-depth brief isn’t provided. She shares how consumer behaviour has changed and the power of being brave and honest with analysing your businesses success.

Find out her favourite project to date, the biggest mistakes that eCommerce retailers make and why market research is so important.