eCom@One with Richard Hill

Dorien Morin-van Dam is an organic social media specialist from The USA. She has been a social media consultant, manager and owner for 10 years.

Her expertise lies within strategic planning and consulting, with a passion for content marketing and community management.

In this podcast, Dorien shares the best social media platform for eCommerce, how to get started with Pinterest, the power of Facebook groups and how to collate an email list from Facebook groups. 

She shares the impact of building an online community, discusses whether businesses should have a paid or organic strategy and how to use social media to retain customers.

Find out how to be “T-Shirt worthy”, where a customer becomes a super-fan or brand ambassador of a business. She discusses her opinion on influencer marketing and what conferences you need to attend.

Paula Short is the Director and Co-founder of Beauty BLVD, a British cosmetics company that is partnered with a range of retailers, including Amazon, Superdrug, Glossybox and Jet2.com, to name a few.

Her passion and resilient attitude have resulted in her brand being hugely successful. 

Paula has always been hugely passionate about the hair and beauty industry, as she has owned a salon for over 15 years. Beauty BLVD became in demand after a hugely successful launch of its Glitter Lips product, targeted at people that want to stand out and make a statement.

The brand has been seen on Coronation Street, Love Island, and Dragons’ Den. 

In this podcast, Paula shares what makes Beauty BLVD so special and the key to the success of her brand, her partnership with Rachel. She discusses the importance of going on the customer journey on the website, to improve the user experience. She shares why choosing the right distributors is so important and how to find and build relationships, through networking. 

She shares the power of influencer marketing and how that has shaped her brand, the product development processes, and why you should always go to the buyers with an idea first! She tells us how she changed her “biggest kick in the gut”, into a learning curve, which transformed her business. She discusses the advantages of using social media to stay on top of the latest trends. .

Thea Chippendale is a Digital PR Executive at one of the fastest growing SEO agencies in the UK, Rise at Seven. Their bold and creative ideas have seen them work with some incredible global and national brands including, Missguided, GAME and Parkdean Resorts. 

Thea burst onto the business scene after completing 3 years at The University of Lincoln, studying Advertising and Marketing. One of her tweets went viral, resulting in her featuring on ASOS’ website, which caught the attention of the CEO of Rise at Seven.

Thea is rapidly becoming one to watch, her passion and drive are infectious.

In this podcast, Thea shares how one of her campaigns generated nearly 1 million social shares and 400 media placements in 40 countries worldwide. How Digital PR can benefit eCommerce businesses and how to get links. 

She shares the importance of building relationships with journalists and how to get your dream PR job. She shares her opinion on Follow and NoFollow links and how eCommerce businesses can use product PR to increase sales. She shares how you can find eCommerce journalists to get your campaigns live!

Martin is the CEO of AirPOS, a mobile point of sale and e-commerce provider to the SME retail sector.

AirPOS has worked with many of the world's largest and best known brands, including PayPal, Samsung, Star Micronics, Casio and Epson to produce a software system that has been distributed to more than 80 countries worldwide.

In this podcast, Martin shares the benefits of AirPOS, why small retailers struggle to go online and the change to local in eCommerce. He shares the biggest mistakes CEO's make, underestimating the time it takes to solve a problem and overthinking eCommerce design. 

Martin talks about the importance of a loyalty scheme that works online and offline, how retailers need to be laser-focused on data for growth, and how they need to regularly analyse the data in front of them.

He stresses that businesses need to build the customer journey before they build the website and how the future is Click and Collect.

William Stokes is the joint founder and CEO of Co-Space, a flexible workspace operator providing design-led co-working, flexible office space, meeting space and event spaces around the UK; he has worked in property for years.

William had his own eCommerce store and knows the challenges and operations facing the online world. 

In this podcast, William shares how he scales his business and how he gets investors. He explains the power of using your network to grow and learn, for personal development. 

He shares robust advice for people starting out in eCommerce and the importance of being consistent with Instagram and knowing your niche to engage your audience.

He talks about his podcast business over beers, where he chats to some of the best entrepreneurs in the game. 

If you are a budding entrepreneur or eCommerce start up, this podcast is for you.

Lewis Ellis was a finalist in The Apprentice in 2019, with a clear desire to get his travel business off the ground. He is the Director of Hiddn Travel and a freelance Marketing Consultant.

He has worked with a range of brands, offering them expert marketing advice. He has a strong passion for social media and user engagement.

In this podcast Lewis shares his experience of his time on The Apprentice, talks about his ethos behind his Fuck the Norm Vlog series and shares his “Yes Man” attitude. 

He shares how he found a gap in the market in the travel industry which led to his business, Hiddn Travel. The current opportunities for eCommerce business, and if TikTok is a marketing channel that needs to be investigated. 

Lewis divulges how he accelerated Argos’ sales, shares his advice on how you can improve your user experience and increase your social media following.

Henry Gill is the Head of PPC at eComOne. He has spent years in the Google Ads interface and worked on accounts that generate millions in revenue.

He spends all day, every day, delivering campaigns that generate results. 

He has a strong passion for automation using scripts and creates processes for effective bid changes. He has created Display, Search, Shopping, Social and Video campaigns which transformed his accounts. He knows what is working right now. 

In this podcast Henry shares which PPC channel is delivering the best results in his accounts, Facebook Shops, how PPC is changing, the power of scripts in transforming a PPC account, keyword sculpting and what practices are working right now.

He shares his opinion on the change in buying habits, his routines for effective account management, the top 3 features everyone needs to analyse in their PPC accounts and the best remarketing audience. He discusses the latest Google Shopping announcement, free listings and what this really means.

Simon Akers is the CEO of Archmon, a growth marketing consultancy that helps advertisers attract more customers by delivering strategies for using measurable performance media.

He has worked for a range of businesses, including Vodafone, Experian and MVF, to name a few. 

In this podcast, Simon gives his honest opinion on business travel, the importance of using the right marketing channel to achieve your goals, the importance of maximising your strengths and knowing when to partner up and outsource.

He shares some cracking eCommerce tips and how he advises performance marketing growth to brands all over the world.

Simon is honest about the changing point in his career, emotional burnout. His journey with mental health and the power of talking and not being ashamed to ask for help when it is needed.

He shares his experience with imposter syndrome and how a routine helps him fight his inner battles. 

Alexandra Tachalova is a passionate and knowledgeable marketer, who has worked as the Director of Marketing for SEM Rush, has her own marketing agency and events company. She specialises in PR, content marketing, link building and outreach. 

She speaks at all the best marketing expos worldwide, from Digital Olympus to Brighton SEO. 

This podcast discusses how businesses can use link building to really excel their website higher on the search engine. Quick wins for eCommerce stores during COVID-19, how to optimise out of stock product pages, ranking factors eCommerce stores need to focus on. She stresses the power of link building and shares some of the best strategies she uses to gain maximum exposure. 

She shares her opinion of the future of SEO, the importance of targeting the right keywords and the importance of abolishing under-performing web pages. The best training courses and tools for SEO.

Brie Read is the CEO of SNAG Tights, a hugely successful eCommerce company that started in 2017.

In such a short period of time, the company already receives over 3,000 orders every single day. Her customers are at the heart of her business model and she strongly believes that she co-owns her business with her customers, which has led to her large social media following and customer retention. 

She is a self confessed data nerd, who stresses the importance of measuring the right metrics for success. 

She talks about the motivation behind SNAG and how she created a £2million a month company from nothing. Tips for finding the perfect manufacturer to ensure maximum quality. How Facebook ads have accelerated her success and the fact that all her social media content is customer led. The importance of being truly customer focused and how she has achieved this. The importance of never staying complacent if you want to scale your business and how being unconventional is at the centre of SNAG’s strategic model..