eCom@One with Richard Hill

Alex Doyle is the Founder and CEO of ALTR London, a premium male grooming and cosmetics range. His products are ethically and sustainably sourced from a manufacturer in the UK, reducing their carbon footprint massively. 

In this podcast, Alex shares the story of ALTR London and why he chose to source sustainable and ethical products. He discusses how he built and grew his online community and the biggest learning point in his career. 

Find out his strategies to get heard above the noise and how to build relationships with influencers. Alex shares a free tool that he uses, Carro Shopify, which shows how many followers your customers have. 

He discloses the technology he uses for affiliate marketing, his plans for growth and the power of advertising on TikTok. Alex shares the biggest challenge as a young business owner and his book recommendation.

Tony Brooks is an inspirational speaker, leadership specialist, author and psychology academic with a proven track record in delivering strong results for leaders, businesses and organisations. 

With over 20 years’ experience as a leader, including managing a £7m direct marketing account and growing his own successful company since 2007. It was a natural progression for Tony to share his expertise with people that work at local and national businesses. 

In this podcast, Tony shares how he became a leadership coach, what makes a good leader and how creating a growth mindset culture can transform a business. He discloses the power of co-creating objectives, setting goals and creating habits for success. 

Tony shares his advice for getting reluctant employees back in the office after working from home and how to lead a productive team while remote working. He discusses leaders which inspire him and shares his book recommendations.

Jason Thickpenny is the Managing Director of Rocket Railways, an eCommerce company in Lincolnshire. He transformed his hobby into a hugely successful eCommerce business which is going from strength to strength. He worked as a Business Development Manager at Khaos Control, a Multi-Channel Software solutions company before he founded Rocket Railways.

In this podcast, Jason shares his journey from agency to eCommerce store owner. How he applied his experience of working with eCom owners to accelerate the growth of his company and the importance of a stock management system. 

He discusses his opinions on the role of physical stores and how creating an in-store experience will drive his business forward. He shares the marketing channels that have generated Rocket Railways results and the advice that he would give himself 10 years ago, to follow your passion. Find out his tips for starting and growing an eCommerce business.

Ben Clubley is a PPC Account Manager at eComOne, a Google Premier Digital Marketing agency. His area of expertise lies within Facebook and Social Ads, where he has worked with national clients to generate £millions in revenue. 

In this podcast, Ben goes into detail about how Facebook Advertising works. He shares what targeting eCommerce stores need to choose to get results. He discusses how Dynamic and Remarketing Ads work. 

He shares advice and tools for marketers who are struggling with the creative side of Facebook Ads and how to reverse engineer competitor Ads if you are struggling with ideas. He discloses the metrics you need to measure to evaluate the success of a campaign and how to improve an Ad that is not delivering results. Lastly, he shares resources to improve your knowledge on Facebook Ads. 

Jonathan Oldhams is the Founder of Webstraxt, a Digital Marketing agency in Newark that works with national and regional brands. They have a proven track record of delivering results. They create unique designs, content and users experiences that drive user engagement, accelerate brand loyalty and increase website conversions.

In this podcast, Jonathan discusses the essential features of eCommerce stores and quick wins that can increase the speed of your website. He stresses the importance of optimising the check out process to maximise conversions. 

He shares the factors you need to consider when choosing your eCommerce platform, cost and functionality. Jonathan delves into the value of UX design and the importance of analysing the data provided to understand the customer journey. He goes into detail about the future of UX and click and collect. 

Find out what the biggest mistakes he sees on eCommerce sites and a book recommendation to advance your knowledge.

James O’Leary is a Co-founder of United Agency, a premier brand and web design business in Lincolnshire. United is made up of a team of creatives who have a rich history of delivering outstanding work and commercial results. 

James has been working in design his whole life, from studying it at University to heading up several successful agencies. His passion and knowledge about design is phenomenal.

In this podcast, James shares his career story. He stresses the importance of understanding the customer journey and telling the brands’ story through design. He talks about the best eCommerce platforms, tips to improve the UX of the website and mobile site. 

James shares the biggest mistakes he sees on eCommerce sites and the fundamentals of a successful website, a clear message, strong brand identity and understanding your target audience.

Olga Wojas is the Country Manager UK at DataFeedWatch. DataFeedWatch is a business which provides data feed management and optimisation software for businesses worldwide. They are trusted by 10,000+ online merchants, in 50 different countries and distribute products on 1000 global eCommerce channels. 

In this podcast, Olga shares where to start with feeds and the 3 must-have features to optimise your feed. She discussed supplementary feeds and what optional features are a no brainer to deliver better results. She shares her advice on how you can automate and optimise your data feed to improve your exposure on the search engine.

She shares the biggest mistakes that eCommerce retailers make with their data feed and shares one of the hidden secrets that drive better results, eliminating your product ID. She discusses the benefits of joining a CSS partner and the importance of delivering a seamless customer experience online.

Daniel Peach is the Retail Digitisation Lead for Google’s Go-to-Market Strategy team in London, developing customer programmes, products, and tools to empower retailers in Europe, the Middle East and Africa. 

He has worked for IBM as a Managing Consultant in the Cognitive Process Transformation department and a Senior Consultant working in their Business Strategy and Analytics department.

In this podcast, Daniel shares how eCommerce retailers can optimise their Display and YouTube Ads with a ROAS driven approach. The shift in the way shoppers interacts with YouTube and which Non-Re-marketing audience to use with the objective of increasing ROAS. 

He discusses the biggest opportunity with YouTube Ads and how to stand out with your creatives. He shares the biggest mistake that eCommerce retailers make with Display Advertising and the trends that will stay long term. Finally, we finish with a book recommendation.

Stuart is the CEO to 3 brands, Your Print Partner, Santa Sacks and Custom Gifts. Your Print Partner is the UK’s fastest-growing printing company, working with brands such as Cancer Research UK. Santa Sacks is exactly what it says on the tin, with an average of 100,000 orders every Christmas, this business is growing at an astounding rate. YPP Group supplies custom gifts and has worked with Warner Bros, football clubs and a whole range of chocolate brands, to name a few.

Over lockdown, Stuart has been incredibly busy supplying brands such as Starbucks and Costa, with sanitiser and PPE products. 

In this podcast,  Stuart shares how his eCommerce businesses were created and the importance of delivering on your promise for success. His discusses his opinion on the future of Print and the power of personalisation. 

He shares the heartwarming story of how he hired a plane to supply the NHS and big brands, such as Starbucks, Costa and KFC, with PPE equipment and hand sanitiser. Using LinkedIn he has grown his brands and he did exactly that with his PPE products.

Stuart shares which marketing channel had led to his success, his opinion on TV Ads vs Social Ads and how they both bring in sales. His success comes down to his attitude and drive, thinking outside the box and hiring people that challenge him to grow all his businesses.

Andrew Birkitt is our technical wizard here at eComOne. He spends all day every day with his head in his clients’ data feed/merchant center as his passion lies in all things technical. He works on both local and national feeds which generate millions in revenue. Andy has worked in Digital Marketing for over 10 years and has seen it transform into the practice it is today.

In this podcast, Andy discusses how businesses can optimise their data feed for success, what high score is and how to maintain a green feed. He shares how the merchant center manages complex feeds and all the attributes you need so you appear ahead of your competitors.

He showcases his love for Digital Marketing and the importance of having a growth mindset to be successful in this industry, He shares the turning point in his career and a book recommendation.

Andrew Birkitt says, “Don’t chase the algorithm, beat your competitors”. As our technical guru, Andy knows about the latest updates with the merchant center, Bing Webmaster Tools and Google’s ranking factors. Listen to our podcast to find out all this information and more.