eCom@One with Richard Hill

Tomer is the owner of 2 successful Amazon FBA brands, and Founder of Sourcing Monster where he coaches other brands to help them to scale their businesses with Amazon. 

At the age of 14, Tomer started his own hosting company and has been obsessed with finding ways to generate more money online ever since. From there, he gradually went on to building websites, managing Ads for other businesses, and then worked for his family’s jewellery business for 12 years. 

It was when he noticed the lack of work-life flexibility that he began seeking opportunities which allowed him to generate an income, while being able to travel anywhere in the world. That’s when he discovered the power of Amazon FBA and he hasn’t looked back since.

In this episode, Tomer shares exactly how you can find profitable products to build a successful brand on Amazon, or if you’re already an established business, how to use Amazon FBA to accelerate your growth.

Asher is the Co-Founder of Uncapped, working with leading eCommerce brands to help them scale faster through revenue based financing. As an entrepreneur, Asher’s frustrations with trying to find success with the limited financing options available for eCommerce brands was becoming exhausting, so he decided to develop his own solution. After rounding up a solid team with the same vision and $120 million later, Uncapped was born. 

In this episode, Asher talks to us all about what makes Uncapped different from the more traditional funding options like venture capital and bank loans, and how their model gives eCommerce store owners more time to get on with growing their businesses and less time worrying about money. 

We also discuss Asher’s personal journey to gaining funding, from his tried and tested tips to succeeding in fundraising, as well as what to avoid in the all important pitch for money. 

Are you an eCommerce store looking to grow, but finances are getting in the way? Then tune in to this episode as Asher shares some great advice to put you on the path to landing the funding you need. And if you’re an eCommerce store that’s been running for 6+ months, and are generating over $10k per month, then listen in and find out how Uncapped could be your future fundraising solution. 

Chloe has over 20 years of experience in the eCommerce space, hosts 2 eCommerce podcasts and is the author of 5 eCommerce books, so it’s fair to say that if you’re seeking advice on how to grow your eCommerce business, then Chloe’s definitely the one to go to. 

In this week’s episode, we’re using Chloe’s expertise to guide you through Black Friday 2021. 

Too often, retailers offer heavy discounts across their whole site for Black Friday, only for it to result in a massive loss, despite achieving record sales. That’s why we’re discussing the best way to approach your Black Friday campaigns this year, as well as how to decide whether to even run a campaign at all. 

With Black Friday becoming even more crowded year on year, with thousands of brands competing for attention, Chloe gives her advice on making your campaign stand out from the rest. She also advises on what else you can do if you don’t want to run discounts, common mistakes retailers keep on making during the Black Friday season, as well as what we can expect for Black Friday 2021.

If you’re taking part in Black Friday this year, or are still on the fence as to whether to go for it or not, then get listening ASAP!

Katya Allison is the Director of Content at Grin, an Influencer Marketing software for D2C brands that want to scale. She is a passionate marketer who is obsessed with all things Influencer Marketing.

In this episode, we discuss what Influencer Marketing is and why eCommerce businesses need to be running these types of campaigns. Disclosure, it’s not just Kylie Jenner promoting toothpaste that we know she doesn’t use. It’s about working with creators who inspire and engage their community.  

Find out how to match Influencers with your brand story by creating an influencer persona, how to reach out to them and which KPIs to measure to determine success. Katya discusses the importance of an in-depth brief, looking holistically with attribution and giving creative freedom. 

If you are an eCommerce store, start building relationships with Influencers yesterday. The future of digital? Influencer marketing is at the heart of it. After all, people buy from people. 

Greg is the Director of Content at Omnisend, an eCommerce-tailored email & SMS marketing automation platform, that helps businesses increase their sales without increasing their workload.

Greg’s journey into eCommerce started when he went into radio in college, and gradually navigated his way into marketing. He’s now been in the eCommerce and email marketing space for over 15 years. 

In this episode, Greg discusses all things content marketing - from developing content ideas to tracking their success. Content marketing is often overlooked by many eCommerce businesses due to being perceived as a bonus extension to their brand. However with more content being consumed than ever before through a multitude of platforms, content marketing has become absolutely key for developing brand awareness, as well as maintaining control of your brand’s online reputation.

If you want to shape up your brand’s content, then join us as Greg gives practical advice on how to develop a winning content strategy, how to decide which channels are worth your time and how to identify content trends in your industry. 

Megna is a Data Scientist and Founder of Convert Dial, a software designed to help eCommerce businesses predict consumer behaviour, enabling them to make smarter decisions on their marketing campaigns, as well as helping them to attract, convert and retain customers. 

In this episode, we discuss how the data landscape has been changing dramatically over the last 12 months, as well as changes to expect in the next 18 months, such as cookieless tracking and how businesses need to be coming up with more and more innovative marketing strategies to combat this loss of data.

Megna gives some great advice for developing strategies to convince users to share their personal information by using methods such as gamification, and building transparency and trust between your brand and your customers. 

If you run an eCommerce store and are concerned about Google and Facebook’s decisions to restrict tracking and what this means for your business, then join us as Megna shares some actionable tips for collecting, and using customer data more effectively. 

Ben is the Director of Business Development, EMEA, at Feedonomics, working with store owners and marketers on their product feeds using their own technology stack and services to list products on Google Shopping, Amazon and many other channels.

In this episode, Ben talks to us about what makes Feedonomics different from other feed providers, and how they work with clients to boost their sales through constant optimisation of their product feeds. He discusses the attributes within a feed that a lot of merchants neglect, which can actually heavily influence your profitability, as well as other common, but crucial mistakes that you should fix to transform the health of your feed. 

We also dive into Ben’s thoughts on automation and how it’s affected performance on Google Shopping, how he sees automation completely taking over, as well as the future of feeds and how changes Google Shopping will soon disrupt the way we shop.

Are you currently selling on shopping channels like Amazon and Google Shopping, but think your current feed setup is preventing you from fulfilling your potential? Then get listening as Ben takes us through some key actions that you can take now for an instantly optimised feed.

Jason Greenwood is the Founder of Greenwood Consulting, an eCommerce consultancy that specialises in omnichannel and digital transformation. He has worked in eCommerce for over 20 years. His passion is bringing eCommerce businesses into the future by fusing the core principles of online success. 

In this episode, we delve into the futuristic world of omnichannel. He discusses the fundamental differences between omnichannel and multichannel, how to connect all of your channels together for a seamless experience and the biggest mistakes he sees retailers make. 

Jason shares why you should be building in barcode scanners, using biometrics and when to use a Saas platform vs building a custom tech stack. Is attribution dying? Find out in this podcast.

Finally, he states that the future of omnichannel relies on getting the foundations right and what they are. Listen to this podcast to improve your omnichannel strategy and grow your business!

Stephen is the Chief Commercial Officer and Co-Founder of creative SEO agency, Rise at Seven. Previous to this, Stephen has worked in several marketing roles, both in agencies and in-house. It wasn’t until two years ago that he decided to take the leap from his 9-5 to start an agency that’s now gone on to disrupt the industry.

In this episode, Stephen talks to us about how Rise at Seven came about and their strategy that helped them skyrocket their business in such a short period of time. He talks about the challenges they’ve had to deal with following such quick growth, as well as how they’ve coped with the online abuse that’s come with working with such big brands. 

We also dive into technical SEO, where Stephen explains the mistakes he often sees eCommerce stores make and how getting your technical SEO right can really get you ahead of the competition. Listen in as he shares his favourite tools and some actionable advice that you can start implementing yourself to make huge improvements to your SEO.

Andrea is the Head of eCommerce for the hugely successful health and fitness app Tone & Sculpt, which provides a fitness community and workout plans specifically for women. Andrea has been responsible for the huge growth of the Tone & Sculpt app and has been working to suit the ever-changing demands of the health and fitness industry, particularly throughout the pandemic. 

Whilst up against major competitors like Peloton, Andrea explains how having such a specific target audience, and building a tight knit community around that is what has really given Tone & Sculpt it’s edge. In this episode he discusses how this laser focus is one of the main reasons for such high customer retention rates, and what you can do in your own business to achieve this as well. 

He also talks about the things they’ve been doing as a business that have been the most successful over the past 18 months, what types of data they use to influence their biggest decisions, and with so many areas to coordinate, Andrea shares how he prioritises his task list on a daily, weekly and monthly basis. 

If you’re running a business powered by a subscription model, or work within the health and fitness industry, then listen to this episode for great tips on how to stand out in a saturated market and how to boost your retention.