eCom@One with Richard Hill

Dylan is the Head of Business Development at O’Brien Media, where they help businesses like yours grow by developing web design and digital marketing solutions. 

In this episode Dylan discusses the biggest challenges that eCommerce stores have with the technical elements of their sites and the most effective ways to overcome them. We talk in depth about site navigation and the impact it has on conversion rates, and Dylan also lists off the top things that’ll get people converting more, including better site speed and checkout experiences. 

We chat about the dreaded topic of replatforming and what steps you need to take to ensure a smooth transition so you’re not left with a heap load of more problems to resolve. Dylan also shares his opinions on the worst websites out there so you know what you should be avoiding…

Get listening to this episode if you want to better understand what aspects of your website could be turning customers off and how to fix them so that your conversion rates only keep getting higher and higher.    

Valentin is the CEO and Founder of Omniconvert. Omniconvert is a software company that aims to help store owners to optimize their customer journey with data driven decisions through A/B split testing, advanced segmentation, personalisation, surveys and more. 

In this week’s episode we discuss zero party data - what is it and how to collect it, all things customer retention and quick fire ways to improve loyalty including segmenting your customers by Recency, Frequency and Monetary Value. Listen in to hear about Valentin’s thoughts on the future of data and how to progress in a cookieless world. 

Valentin also talks us through his very own Customer Value Optimization (CVO) methodology and shares the 3 key pillars of CVO including: What the company is saying, What the company does, and What the company sells. 

Trust us, there's some real gold in this episode, and if you want to learn how to drive more sales by nurturing your current customer base, then listen now as Valentin shares his immensely valuable strategies for customer retention. 

Sohaib is the Founder of &facts, a platform that aims to bridge the data gap between small and large businesses by providing growing brands with the same decision-making insights as big retailers. &facts helps store owners to understand their customers and market more easily, especially with buyer behaviour changing more than ever over the past 18 months. 

In this episode we talk all about data and how to use it to make informed decisions for your marketing strategy, as well as your business as a whole. We discuss exactly how &facts predicts consumer behaviour, particularly for fashion brands who need to be on top of the latest trends 24/7.  

With the pandemic affecting the entire world over the last 18 months, businesses have had to learn to adapt with constant changes, and Sohaib talks about how to embrace these changes and how to use data to your advantage to get ahead of competitors. 

If you want to use data to make better decisions for your business, then get listening as Sohaib shares the best ways to collect consumer behaviour data, and how to transform this information into meaningful changes. 

Chris is the Partnerships Manager at Fetchify, a data validation solution that ensures store owners are getting accurate address, phone number, postcode, email, and bank account data from their customers. Fetchify is trusted by major brands including RBS, Moonpig, Ford and many more. 

In this episode, Chris discusses conversion rates and why that’s the core drive behind Fetchify. He talks all about the benefits of capturing and validating personal information such as emails, and the most effective ways to collect this data from your store. Chris also shares the biggest challenges that eCommerce stores face when collecting data, and gives his opinions on which brands do data collection best. 

If you think your store could be hindering your sales by making it difficult for customers to share their data with you, then listen in as Chris shares how you can remove these barriers to make your customer experience as slick as possible.   

Cas is the CEO of Wow Group of Companies, which is home to several digital brands with a core focus on the design and development of eCommerce solutions. These include Wow, a digital marketing agency which was featured on Channel 4’s TV show The Job Interview. Raw Jam, a digital transformation company, Neely There, a content agency specialising in the hospitality and leisure sector, vGoose, an IT support company for small businesses and Artwork Creative, a design agency based in Malvern.

Really understanding your consumers and how they interact with your website is essential for when you want to drive more sales through your online store. In this episode, Cas talks all about how having a data-driven approach to UX is the key to creating a successful online store that converts. He shares real life examples of how he’s exploded conversion rates by using his solid approach to replatforming stores, as well as the top things you can do to improve the UX on your existing site. 

If you want to know what’s coming down the pipeline for UX and want to find out exactly what you need to do to develop a winning customer experience, then give this episode a listen for some great actionable insights. 

Dan has spent the past 5 years on the front line with some of the UK’s largest agencies, and now he’s moved his role in-house as the Retail eCommerce Manager at Stanley Black & Decker. His main focus lies in growing new and existing customer online sales by developing winning strategies across a range of online channels. 

In this episode, we discuss Dan’s transition from agency to in-house and the main differences between the two. We also dive into Dan’s role at Stanley Black and Decker and how as a business they’ve effectively adapted to the pandemic and how they’ve had to re-shape customer expectations with the supply chain issues that followed.

Dan talks us through his strategy when it comes to successfully marketing Stanley Black & Decker products across a variety of marketplaces including Google, Amazon and eBay. He shares his favourite tools for discovering the best keywords on all these platforms, as well as some great tips on optimising your site to get those sales across the line.

Josh is the Country Manager for Mollie in the UK. Mollie is one of Europe’s fastest growing payment service providers, helping businesses of all sizes to grow by seamlessly integrating a variety of payment methods.

Over the years, Josh has had a variety of hands-on experiences within the eCommerce space including fulfilment, digital products and now digital payments with Mollie. In this episode, he draws from his experience to help us better understand the checkout process and shares the simple things you can do to improve your checkout experience. 

We also discuss the best ways to overcome high cart abandonment rates and how offering a variety of payment options can often be key to getting people to complete a purchase. You should also be evaluating your post-purchase process and thinking about how you can use it to really strengthen the relationship with your customers so that they keep on returning. 

If you’re noticing that your customers are adding products to their cart but not following through with the purchase, then listen into this episode as Josh shares some valuable tips to ensure your checkout experience is as seamless as possible.    

Johann is the COO of AWA Digital, and co-author of the bestselling book eCommerce Website Optimization. Having started out in corporate jobs, Johann took the leap into the start-up world, and has since been in the eCommerce space for 9 years.  

In this episode, we talk all about conversion rate optimization and the specific thought process Johann and the team focus on every time to help their clients succeed. Johann busts the common myths that surround CRO and teaches us how to avoid the biggest mistakes retailers make when it comes to optimising their site over and over again. 

CRO doesn’t come with a one size fits all template - Johann explains how to determine the KPIs that matter to your business, and how to build a CRO strategy that will specifically help to meet your business’ goals. 

If you want to find out how to get more conversions from your website, then listen in as Johann talks through the steps he’s taken to optimize his clients’ websites for better conversion rates, as well as extra tips along the way to make sure you’re getting the most out of your online store.

John is the Founder of digital marketing businesses Modo25 and BOSCO, based in Leeds. John first came into the digital space when he worked for a company selling training on how to use the Internet back in the ‘90s after he graduated from university. Since then, he’s been working with companies in-house to improve their sales and marketing. 

Now, he helps businesses to take control of their digital strategies with Modo25 and BOSCO. Modo25 was born out of the desire to empower in-house teams and help them to take full control of their digital marketing by giving them the data and training they need to succeed. Meanwhile BOSCO is helping clients all around the world to better predict which channels to invest their money into in order to get the most out of their budgets. 

In this episode, John talks about which marketing channels are worth investing your time and money into and what he thinks will get you your best return in 2022. We also discuss the one big strategy most businesses avoid, but has actually proven to be hugely successful and is set to carry on growing. 

If you want to sharpen up your marketing strategy but aren’t too sure what path you need to go down to get the best results, then listen in as John takes from his own hands-on experiences to guide you to success. 

Tim is the Head of Partnerships at Salesfire, a multi-award-winning SaaS company specialising in conversion rate optimisation, intelligent personalisation and on-site search solutions. Salesfire work with eCommerce stores to develop seamlessly personalised experiences that engage customers and ultimately lead them to that all-important conversion.

In this episode, Tim talks to us about the importance of creating a highly personalised experience for your online store and how this can affect the number of conversions on your site. With more people than ever shopping online since the pandemic, it has been vital for business owners to learn how to replicate their in-store experiences online. 

From click and collect services to virtual store assistants, businesses have been coming up with all sorts of innovative ideas to create seamless omnichannel experiences that result in stronger brand loyalty and importantly, more sales. 

Listen in as Tim gives out some small wins you can implement to get started with your personalised experience, as well as some more advanced options if you really want your customer experience to stand out.