eCom@One with Richard Hill

James White is the Partnership Director EMEA at Klaviyo, a unified customer platform for email, SMS and more. Klaviyo aims to build a personalised experience between the brand and the customer, using data and flows (automation) to engage customers with email marketing. They work with thousands of ambitious companies, such as Nomad, Huckberry and Blenders Eyewear. 

In this podcast, James talks about why companies should invest their resources into email marketing. He divulges the most common mistakes he sees with this channel (trust us, he sees them a LOT). 

Tune in to find out why you should stop spamming your customers with boring repetitive emails and wasting your time on low value customers. James shares the tactics you can use to re-engage lost subscribers and what's next on the roadmap for Klaviyo.

It’s time to start focusing on using email to build a brand to retain high-value customers to grow your business. 

Christie McLean, CS Lead at Perpetua and Elliot Gregory, Account Executive at Perpetua join us on the eCom@One podcast to chat about all things Amazon Ads. Perpetua helps the world's best brands improve Ad performance across Amazon, Walmart, Instacart and more. 

Through the platform, brands and sellers create goals based on strategy and rely on Perpetua’s best-in-class, always-on optimisation to execute tactically.

In this podcast, they share why you should be Advertising on Amazon and how to get your products competing with their own (which of course they will push!). Christie discusses how to split your branded and unbranded searches to maximise results. 

Find out why Amazon is different from Google and Facebook Advertising, the biggest challenge eCommerce companies have with creative and how to maximise sales with this channel. Telling your brand story, measuring success and mistakes are also covered in this podcast.

Evan Padgett is the COO at Stealth Venture Labs, a performance marketing agency. He has over 20 years of experience in the world of eCommerce, specialising in operating and marketing subscription eCommerce businesses. 

The team at Stealth Lab have generated over $2B+ in online sales for brands like JustFab, Fabletics, Zulily, ThriveMarket, ShoeDazzle, Uber and more. They manage $10-15M in media on FB / IG every year.

In this podcast, Evan shares the 7 areas in eCommerce that brands need to focus on to succeed, hint, team and cash management are two of them. He discusses his opinions on recurring revenue models (also known as subscription businesses) and why this model adds that extra layer of pressure. 

Find out how to navigate uncertainty and uncover the hidden opportunities in life to grow your business. Finally, he discusses what is next in the world of eCom.

George Inannou is the Managing Partner at Foolproof, an experience design company. They work with global brands such as, The White Company, Shell, Suzuki, Post Office and Sony PlayStation. George has worked in a variety of sectors including, retail, apparel, financial, FMCG, luxury, travel and more over the past 20 years! 

In this podcast, George shares how he found his passion for eCommerce. Most importantly, he tells us why eCommerce is failing the planet at an alarming rate. Does this responsibility lie with the business or the consumer? Listen to find out who. 

He chats about the negative impact and wins of next day delivery and how businesses can reduce the amount of returns they get. Tune in to find out the future of sustainability and one thing you can do right now to reduce your carbon footprint. 

If you are an eCommerce business wanting to become more sustainable, this podcast is for you.

Shanif Dhanani is the Founder of Apteo, a software that helps eCommerce brands personalise their marketing campaigns by using AI to predict what their customers will buy next. Shanif has worked on the Data Science team for Twitter, so he knows a thing or two about data!

In this podcast, Shanif shares how companies can use Apteo to identify upsell and cross-sell opportunities without being pushy, the biggest mistakes companies are making with data collection and how marketers can keep up to date with the latest developments. 

Find out how to collect high-quality first party data or be at risk of crumbling once the changes in cookies happen. Shanif chats about how every eCommerce business can build a quiz to engage the customer, to collect good data and show them relevant products. 

Finally he discloses his opinion on Elon Musk buying Twitter, you don’t want to miss this one!

Will Charnley is the Former Chief Sales Officer at Seasalt, a Cornish Clothing company with over 65 brick-and-mortar stores. After going through a digital transformation journey, Seasalt is on track to hit £100m in sales, largely due to its partnerships with M&S, Zalando, Next and Amazon US.

Prior to joining Seasalt, Will headed up Strategy at Greene King, the UK’s largest pub company. Before that, he spent his career at John Lewis in a variety of operational, strategic and transformation roles.

In this podcast, Will shares how Seasalt navigated the uncertainty of COVID-19 when they had to close all of their well loved stores. He discloses the three key differentiating factors that make Seasalt highly successful in a hugely competitive fashion market. 

Find out why Seasalt is closing down a few of their stores and opening others. Will discusses the challenges that Seasalt is facing when growing internationally and what’s next for this retailer. 

Listen to this podcast to hear how this family-owned Cornish company stays true to who they are to build long-lasting relationships with their loyal customers.

Joe Newbold is the Team Lead Enterprise at Sendcloud, Europe’s number 1 shipping platform that supports 25,000 merchants to deliver a seamless shopping experience for their customers. Sendcloud works with thousands of retailers to make national and international delivery so much easier.

In this episode, Joe talks about his experience working in Shanghai and what it taught him about their amazing culture. He discloses the ever-growing opportunities in the European market, the current challenges retailers face when selling internationally and how to overcome them.

He shares his views on the large costs for shipping and returns that a business can face and the impacts of this on our environment. With an expanding global concern for sustainability, are our online shopping habits hindering the progress on this issue? 

Listen to find out how to avoid high shipping costs, improve the return experience and overcome  issues with custom fees. Joe gives us his secret tips to reaching your business goals and where he sees the world of eCommerce in 12 months time.

You don’t want to miss this one! 

Austin Simms is the CEO of Dayrize, a sustainable impact measurement technology that allows businesses to understand the impact of their products on the environment by assessing environmental and social factors.  Austin has worked in the world of eCommerce for over 20 years for some of the most respected brands, such as Nike and TomTom. 

In this episode, Austin shares some immediate changes eCom business can make to do better for the planet. How their technology has helped companies like Target in the US be more transparent with their customers. 

He gives an in-depth insight into the tool, the quality of the data and how it analyses at a product level. This allows brands to give their customers the option to add a sustainable filter on their website. However, Austin shares the scary truth, why people’s behaviour isn’t matching up to the conversation. 

Sustainability is one of the top three priorities for businesses right now, but there’s still a long way to go. Find out how your business can validate your sustainability claims, reduce costs and build brand validity with this tool.

Chlöe Gibbions is the Director of Ours Agency, a data-first Influencer Marketing Agency. After working for In The Style and SimplyBe, Chlöe took the leap to run her own business and has now worked on hundreds of stand out campaigns. She shares how she made her moves into the industry in this podcast. 

In this episode, she discusses the power of influencer marketing and how businesses can reach new audiences and instil consumer trust with their brand. Find out how to spot and work with humans that actually align with your brand values.

Chlöe shares her outreach strategies that have generated SimplyBe a ROI of 250%, tools she uses on the daily and how the hell costs work. Don’t know where to start? No problem. Chlöe explains what next steps businesses should take to run a killer influencer campaign and how to use this digital channel to scale. 

Of course, we discuss the mistakes brands are making that are costing them wonga and lastly, how to truly measure the success from this channel.

Omid Torkian is the Co-Founder of Shipbots, a software that integrates with your sales channels, allowing hassle-free shipping and fulfilment. He has built a hugely successful eCommerce store from scratch. Find out how he has navigated the challenges of eCommerce retail in this podcast. 

In this episode, he discusses how to leverage opportunities in eCommerce and find the right product. He shares his number one advice to every eCommerce retailer for running a successful eCommerce store and you don’t want to miss out hearing what the biggest mistakes retailers are making right now. 

Fulfilment is more important than ever and that’s why you need to deliver a seamless pre and post experience for your customers. He divulges his top tips for getting customers to engage with you after the purchase has been made to increase customer lifetime value. 

Keep your team happy, embrace change and adapt to add longevity to your business today!