eCom@One with Richard Hill

Adam Pearce is the CEO of Blend Commerce, one of the UK’s fastest growing Shopify and Klaviyo agencies that specialises in customer experience. He helps some of Shopify’s best loved brands deliver an insane eCommerce adventure on their website to increase their sales, average order value, retention and customer lifetime value.

In this episode, he discusses why a business should focus time and resources on improving the user experience on their site and the key areas to focus on to achieve this. He shares the importance of addressing the fears of your customers and how to replace the annoying pop up with something a lot more personalised.

One of the most important aspects of eCommerce lies within fulfilment and post purchase. Adam shares how brands should act depending on the emotions of their customers to keep them happy and coming back for more. He divulges exactly what is killing your customers off, hint, it’s something we constantly bang on about. 

Find out what customer lifetime value is, how to improve it and how to measure it in this week’s eCommerce podcast.

George Kapernaros is the Founder of GK Agency, a business that specialises in customer retention. He has scaled new brands to 6 figures and doubled the conversion rates of 9 figure brands with millions of subscribers with retention first email marketing. Find out what that means in this podcast. 

In this episode, he discusses how businesses can crack their messaging and create a killer campaign structure. Stop hitting your head against the wall and find out how to get heard in the noisy inbox. Listen to find out the biggest mistakes eCommerce marketers are making with email, so you don’t.

George divulges his three step research process to getting your brand messaging across, how to create different voices to diversify your messaging and how NOT to annoy people. Is Klaviyo an eCommerce nightmare? Are companies focusing too much on community, not sales? He shares all. 

Tune in to find out what you need to be focusing on over the next 12 months to scale your business with email marketing.

Enjoy!

Kausambi Manjita is the Co-Founder of Mason, a nocode automation engine. It connects data, designs and channels so you can run your product launches, sales and discounts, inventory updates, customer reviews, in-app help, and in-funnel sales on auto pilot.

In this podcast, Kaus shares which brands are doing digital transformation well and why, the nocode toolkit and the future of retail. She discusses WHY Mason exists and how she found her passion for the world of eCommerce. 

If you are focusing on sustainability, you are doing something right. Kaus shares how eCommerce companies can get heard above their competitors in a competitive online marketplace and how keeping it simple will help you stand the test of time.

Gen Furukawa is the Co-Founder of Prehook, a software that allows Shopify businesses to create interactive online quizzes to personalise the customer experience to delight, engage and build relationships.

This software allows eCommerce brands the opportunity to capture high quality clean data to provide a unique experience for all. He is also the host of the Cart Overflow podcast. 

In this episode, Gen shares what the hell Zero-Party data is and how businesses can capture meaningful data to overcome privacy updates. He divulges how a mushroom business 3X their opt-in rate with a quiz and how to reduce customer objections with conversion rate optimisation. 

If you are a fashion brand, you don’t want to miss this as Gen shares what data you need to capture to offer a true personalised experience. He also discloses the biggest mistakes eCommerce businesses make with their quizzes which is losing them hard earned cash and what you need to focus on over the next 12 months.

Tal Rotman is the VP Global Partnerships and Alliances at Namogoo, a digital journey continuity software. They use the customer journey to gather data to give customers unique experiences with personalisation and promotions. Namogoo have seen success stories with the likes of M&S, Kurt Geiger, Argos and Ann Summers.

In this week’s episode, Tal shares his honest opinions on discounts, how brands can get out of the discount addiction rut, how to offer the right incentive at the right time and the future of personalisation. 

Find out when offering discounts is a bad decision, how to use buyer intent to offer personalisation and the sweet spot when it comes to discounts (if there is one?!). 

Don’t ruin your brand with too many or not enough discounts. Use the power of machine learning to do the hard work for you. 

Maggie is a Product Marketing Manager at Yotpo, an eCommerce marketing platform offering advanced solutions for customer reviews, SMS marketing, loyalty and more. Having worked with some of the world’s fastest-growing brands like Steve Madden, GoPro and Helly Hansen, Yotpo really know what they’re doing when it comes to developing strong customer relationships.

In this episode, Maggie talks to us about creating experiences that are meaningful to your customers and gives practical advice on ways to implement this through a range of channels. We also discuss one of the more controversial marketing channels - SMS, which has picked up a bad rep for being too invasive for customers. However Maggie argues that it is in fact a highly effective way to connect with customers and explains how you can make it work for your business. 

Customer loyalty is absolutely crucial for any business, so get listening to find out how to stand out from the competition with unique loyalty schemes, how to identify the right channels to put your marketing efforts into, and how to build a well-rounded omnichannel experience for your customers that will keep them coming back for life. 

Frederick was one of Google's first employees and quickly became one of AdWords’ first evangelists almost 20 years ago. Now he is the CEO of Optmyzr, a PPC SaaS with billions of dollars in Ad spend under management. 

In this episode, we delve into automation and how to use it to your advantage with your digital advertising. We’ve already seen it being done with Smart Bidding and Smart Shopping, and with Google Advertising still evolving all the time, it won’t be long before we have to further put our trust in Google’s AI with new smart campaign types like Performance Max. 

We discuss improving campaign performance with automation layering, what the ideal Shopping Ads routine looks like and how to run Shopping experiments effectively. Fred also gives us his top 3 recommendations for optimizing your Shopping feed, as well as how to structure it for multiple product variants and seasonality. 

If you’re running Ads and want to know what’s coming up in PPC, then listen in as Fred explains how you can supercharge your results with Google’s latest advanced automation. 

Joshua Chin is the CEO and Co-Founder of Chronos Agency. They specialise in lifecycle marketing to retain their clients’ customers and scale their eCommerce store. 

In this episode, they discuss email marketing, SMS and push notifications - an amazing tactic to improve the customer experience. He shares one thing that a lot of subscription-based businesses do that really piss off their customers and how to analyse and measure customer lifetime value to develop meaningful relationships. 

Find out the holistic metric that Joshua uses to measure the true success of lifecycle marketing. Disclosure, it isn’t open or engagement rate. He shares tools to measure your email deliverability and how he 8X Truly Beauty’s revenue with a solid value-added email marketing strategy. 

This episode will help you take your business to the next level, create emails that people want in their inbox and give you a fresh way to think about SMS marketing. Listen today!

Lysa is the Group CEO at Retail Marketing Group, a brand experience agency creating immersive brand experiences that live beyond the shop floor. Lysa works with some of the biggest store brands across the world to bring their products to life, and ultimately get more sales across the line.

In this episode, we talk about the benefits of virtual retail experiences and exactly how they generate more conversions. Lysa explains how having an informative, immersive online experience is particularly vital for stores selling items of high monetary, or high emotional value, so if this is you, this episode is a must!

She also discusses how to create a more humanistic experience by really getting into your customers’ shoes, and the importance of creating compelling content to draw them in. Join us in this fantastic episode as we dive into what the future holds for physical stores and how to bring those in-store experiences online. 

Sacha is the Copywriter in Chief at Sacha Gorelik Copywriting. Sacha’s a massively talented copywriter and focuses primarily on writing unique, persuasive, on-brand copy for eCommerce stores and Amazon sellers. 

In this episode, we talk about brand storytelling and why it’s so important for the growth of your store. We talk all about tailoring your copy specifically for your audience, how to pinpoint your brand voice, as well as diving into the companies that are using storytelling to their advantage, and how you can too. 

Sacha shares her secrets to ensuring your brand’s story is consistent and recognisable throughout your entire customer journey, and lets us in on her exclusive framework to give you an advantage against your competitors. 

If you want to draw in and retain loyal customers, then creating an honest and engaging brand story could be the trick! Get listening as Sacha shares her game-changing advice to nail your storytelling and get customers buying from you for life.