Robert Ross and Eddie Sotto begin by talking about their early memories of cars--such as Disneyland's Autopia and Eddie's early 'Bond' toys (1:50), before Eddie expounds on what exactly an immersive experience is to him (5:10). Eddie discusses effective experiential design (8:13), his time spent designing a new Main Street for Disney (10:53), and then muses on the future of car design (13:06). Robert transitions into talking about the founding of SottoStudios in 20014 (22:36) with special project for Aston Martin. After a break, they discuss Eddie's work with Ferrari (32:26) before moving into the auditory experiences Eddie works with (37:11). Before wrapping up this part of the conversation, Robert and Eddie talk about SottoStudios' foray into the private jet industry with Skyacht and Sky Ranch(38:38). Come back for the next episode as the two men wrap up their conversation.
Additional music samples provided by Eddie Sotto

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