We're turning the spotlight on Lucas today for a deep dive on the magical world of brand building.

A day off with intentionality. Maintenance for the most important tool.

The domino effect. Dealing with poor decisions that stack.

Working hard or hardly working?

Reaching out to old friends. Naming knives. Manufacturing risk mitigation.

What does the inside of a design licensing deal look like from beginning to end? You're about to find out.

All the little knives and a bit of mass market design talk.

We went into this episode with no topic in mind, but the conversation seemed to revolve around various sticking points involved with growth.

2022 was a great year with lots of ups and a few downs.

So you've made a knife. How do you sell it?