EDGE with Brandon White

We talk about what opportunities can come your way if something you believed about yourself or your business turned out not to be true?

When you're finished listening to this episode you'll feel a world of possibilities unleashed.

About Shanna Nardone
Shanna Nardone is a Certified Life Coach and the founder of Maternal Grove. Her company is focused on self discovery, empowerment, and individual growth, with a foundation of over a decade of marketing, communications, and engagement work for various corporations.

As a woman, wife, mother of two, entrepreneur, and more, Shanna learned first hand the importance of finding acceptance within herself to live a spacious and balanced life. She chose to stop allowing societal pressures to define what it meant to be a “good mom” and started living an authentic life for herself.

Shanna’s belief is that all maternal figures have the same right to live a personally fulfilling life as the rest of the members of the household do.

Her mission is to support other maternal figures in rediscovering and reconnecting with themselves, creating boundaries, prioritizing themselves and their time, and exploring new outlooks to live their best lives. Shanna continues to share her developed tools and services to maternal figures, consistently empowering them to shift from surviving to thriving in their everyday lives.

 EPISODE LINKS:

Maternal Grove
https://www.maternalgrove.com

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Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

In this episode Matt and Brandon talk about a ROBS 401k and how you can use it to fund your business. This could be to start up your business and provide cash flow vs. having to raise money from investors.

About 401k Expert Matt Ruttenberg
Matt Ruttenberg is a third generation financial entrepreneur, 401k expert, and CMO and Shareholder of Life, Inc. Retirement Services.

Get Matt's help to set up or expand your company's 401k plan to start saving tax free here.
https://lifeincrs.com/edge-podcast/

 EPISODE LINKS:

Get FREE information about setting up your 401k plan
https://lifeincrs.com/edge-podcast/

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

An introduction to Net Promoter Score (NPS). Why Net Promoter Score is the easiest and most important marketing metric you can measure with your customers.

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Jameson shares his story about becoming part of the US Army's Special Forces, what he learned when he was overseas in Iraq and Afghanistan and his biggest revelation that scared the heck out of him from learning to be a SF instructor.

Between cities reducing police forces, political unrest, protests that pop up in a minute, cyber crimes on the rise, and a world at war with one another, educating yourself about situational awareness and learning safety tactics, techniques and procedures has never been more important than now.

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

We pull back the curtain and share what business software we're using to run our company and why we love it.

We also talk about software we've swapped out and replaced with new apps and why. 
 
You'll walk away with some great suggestions on software you can use for your business.

 EPISODE LINKS:

• Trello
  https://trello.com
  
  
• GSuite. Use the link to get two free weeks and Email Brandon for a code to get 10% off. B at Brandon C White dot com
  https://referworkspace.app.goo.gl/9XTA
  
  
• iCloud
  https://iCloud.com
  
  
• ConvertKit. Use the link to get two free weeks
  https://convertkit.com?lmref=KgZAlw
  
  
• ScreenFlow
  https://www.telestream.net/screenflow/
  
  
• RiverSide. Use the link below to get a special offer
   https://riverside.fm/?utm_campaign=campaign_2&utm_medium=affiliate&utm_source=rewardful&via=brandon-white
  
  
• Libsyn
  https://signup.libsyn.com/?promo_code=EDGE
  
  
• Capital One Spark Credit Card Special Offer
  https://capital.one/3PjWXPM

 
 Disclaimer: Some links contain affiliate links where we earn a commission if you sign up. We only promote things we use and the money goes to support the podcast.

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Tyler shares this "how we built Cache story". He shares lessons learned building a product company and the challenges they've had to overcome.

About Tyler Green

Tyler and his brother were born and raised just outside the treeline of the Wasatch-Cache National Forest in Utah. They’ve always had skiing, mountain biking, backpacking, fly fishing, and just about every other outdoor activity right in their own backyard.

They took some time to travel the country and returned to Utah. What they found was that the love for outdoors spreads far and wide to those who seek to find it.

Their passion for adventure, paired with their combined professional background in sales, athletics, and marketing has uniquely positioned them to develop and introduce a groundbreaking innovation to the industry—the Basecamp System. The world’s first modular tailgate system.

The Cache Story

It was during a late night brainstorm at the family cabin with their late dad, Jeff Green (The Jeffrey Cooler) that they came up with the concept for the Basecamp System.
 
 They'd always been a truck family, and had spent many hours sitting on open tailgates together sipping cold ones, and watching the sun go down.
 
 Co-founder Dillon Green had the idea to create the worlds first locking tailgate pad for bicycles– but it wasn’t until he took the idea to the family that it expanded into the worlds first modular tailgate system.

What if, their father theorized, we could transform a tailgate from essentially wasted space into a functional hub complete with chairs, a cooler, and more?

The idea stuck, and within a few months they had a tech pack and initial prototype ready to roll! However...
 
 In early 2017 their world came to a screeching halt when their father, Jeffrey Allen Green, passed away unexpectedly.

After a period of mourning, they came back more determined than ever to make Cache and the Basecamp system a reality in order to bring their father’s idea to life and honor his legacy.
 
 After years of work finalizing the design and materials, attaining our patented status, and partnering with a trusted factory, they're aproud to say they have product in over 40 states across the US.

Listen to this episode to hear the full story, lessons learned and how they're scaling Cache.

EPISODE LINKS:

• Cache
  https://trustcache.com

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

All about 401k cash balance plans and how they allow you to save more money than you've been told in your 401k's.

EPISODE LINKS:

• Get FREE information about Setting up, Expanding or Fixing Your 401k plan
  
  👉  https://lifeincrs.com/edge-podcast/

MORE 401k RETIREMENT PLAN INFORMATION

• If you like this episode you'll also enjoy the 401k Podcast on the Best Podcast Network
  
  401k Podcast
  https://podcasts.apple.com/us/podcast/401k/id1677676002

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

How you can use email modeling to know how much money you can make each time you send an email to your list and as importantly how you can predict how much money you'll make.

Email Brandon at B at Brandon C White dot com with "Episode 371 Spreadsheet" in the subject line to get free access to the spreadsheet he uses in this episode.

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Over 17,200 listeners and counting
https://edge.ck.page/bea5b3fda6

HELPFUL FREE RESOURCES:

How to Write a Business Plan in 13 easy to Build Slides. FREE 30+ page ebook

 https://www.buildabusiness.io/guide-to-building-the-perfect-business-plan1600276207655

NOTE: If you would rather have someone build your business plan, pitch deck and financials for you, reach out to Brandon directly at B at BrandonCWhite.com 

EDGE PODCAST INFO:

Website
 https://MyEDGEPodcast.com

EDGE Podcast. A top podcast for entrepreneurs!

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Two scientific studies that show how you can trick your mind into achieving performance beyond what you thought you were capable with your fitness and in your everyday life.
 
And how you can take these proven principles and use them in your business to hit sales and other goals that may have seemed impossible.
 
Don't miss your chance to elevate your game.

If you enjoy this episode please forward it to a friend or colleague that can benefit from it.
 
EPISODE LINKS:

•  Studies referenced and discussed in the episode:
  
   Effects of Deception on Exercise Performance: Implications for Determinants of Fatigue in Humans
  Stone, Mark, Thomas, Kevin, Wilkinson, Michael, Jones, Andrew, St Clair Gibson, Alan and Thompson, Kevin (2012),  Medicine & Science in Sports & Exercise, 44 (3). pp. 534-541. ISSN 0195-9131
   
  Influence of Competition on Performance and Pacing During Cycling Exercise
  Jo Corbett  1 , Martin J Barwood, Alex Ouzounoglou, Richard Thelwell, Matthew Dicks, September 2011, Medicine and Science in Sports and Exercise 44(3):509-15
  Affiliations : University of Portsmouth, Portsmouth, United Kingdom.

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

 How I built this episode. How Mark went from musician, to artist promoter to founding a Web3 company in the music business.

About Mark Miller
Mark Miller is the founder and CEO of Labelcoin. Labelcoin is the web3 Robinhood of music – a revolutionary song exchange that lets fans invest in the next big song. They are ushering in a new era for the music industry by bringing artists’ future revenue forward to the present with this simple mission: stamping out artistic poverty.
 
After spending 10 years as a touring recording artist, Mark leveraged that experience to launch Brave Enough Artist Agency in 2016 (National booking agency for artists and speakers), Brave Enough Productions in 2019 (Photography and videography for artists to elevate their brand), Taikai Esports in 2020 (Collegiate and Community Esports Tournaments, VR Pop-Up events), and now – Labelcoin, where he serves as the CEO.

EPISODE LINKS:

• Label Coin
  https://labelcoin.io

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...