Two types of decisions Jeff Bezos laid out in his 2015 Amazon yearly letter to investors. 

You'll learn the two types of decisions Bezos describes, the decision making approach to each one and how you can apply the framework to your company to make the best decisions.

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Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and peak performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Part of the Best Podcast Network: Productivity Podcast, Marketing Podcast, Business Plan Podcast, 401k Podcast, Car Accident Lawyer Podcast,

What custodian you should use for your 401k plan and why.

Get Matt's help to set up or expand your company's 401k plan to start saving tax free here.

https://lifeincrs.com/edge-podcast/

 EPISODE LINKS:

• Get FREE information about Setting up, Expanding or Fixing Your 401k plan
  
  👉  https://lifeincrs.com/edge-podcast/

MORE 401k RETIREMENT PLAN INFORMATION

• If you like this episode you'll also enjoy the 401k Podcast on the Best Podcast Network
  
  401k Podcast
  https://podcasts.apple.com/us/podcast/401k/id1677676002

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Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and peak performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Part of the Best Podcast Network: Productivity Podcast, Marketing Podcast, Business Plan Podcast, 401k Podcast, Car Accident Lawyer Podcast,

What your Net Promoter Score means.

This is Part 2 of a series on Net Promoter Score

Part 1 - The Most Important Question to Ask Your Customers - Net Promoter Score Introduction | Ep. 376
 https://myedgepodcast.com/episodes/the-most-important-question-to-ask-your-customers-net-promoter-score-introduction-ep-376-782

MORE MARKETING INFORMATION:

If you like this episode you'll also enjoy the MARKETING Podcast on the Best Podcast Network:

MARKETING Podcast
https://podcasts.apple.com/us/podcast/marketing/id1653276478

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Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and peak performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Part of the Best Podcast Network: Productivity Podcast, Marketing Podcast, Business Plan Podcast, 401k Podcast, Car Accident Lawyer Podcast,

Scientific evidence on how you can accomplish a goal you set for yourself or your business.

EPISODE LINKS:

• Does Monitoring Goal Progress Promote Goal Attainment? A Meta-Analysis of the Experimental Evidence Study
  https://pubmed.ncbi.nlm.nih.gov/26479070/

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Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and peak performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Part of the Best Podcast Network: Productivity Podcast, Marketing Podcast, Business Plan Podcast, 401k Podcast, Car Accident Lawyer Podcast,

We talk about what opportunities can come your way if something you believed about yourself or your business turned out not to be true?

When you're finished listening to this episode you'll feel a world of possibilities unleashed.

About Shanna Nardone
Shanna Nardone is a Certified Life Coach and the founder of Maternal Grove. Her company is focused on self discovery, empowerment, and individual growth, with a foundation of over a decade of marketing, communications, and engagement work for various corporations.

As a woman, wife, mother of two, entrepreneur, and more, Shanna learned first hand the importance of finding acceptance within herself to live a spacious and balanced life. She chose to stop allowing societal pressures to define what it meant to be a “good mom” and started living an authentic life for herself.

Shanna’s belief is that all maternal figures have the same right to live a personally fulfilling life as the rest of the members of the household do.

Her mission is to support other maternal figures in rediscovering and reconnecting with themselves, creating boundaries, prioritizing themselves and their time, and exploring new outlooks to live their best lives. Shanna continues to share her developed tools and services to maternal figures, consistently empowering them to shift from surviving to thriving in their everyday lives.

 EPISODE LINKS:

Maternal Grove
https://www.maternalgrove.com

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Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and peak performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Part of the Best Podcast Network: Productivity Podcast, Marketing Podcast, Business Plan Podcast, 401k Podcast, Car Accident Lawyer Podcast,

In this episode Matt and Brandon talk about a ROBS 401k and how you can use it to fund your business. This could be to start up your business and provide cash flow vs. having to raise money from investors.

About 401k Expert Matt Ruttenberg
Matt Ruttenberg is a third generation financial entrepreneur, 401k expert, and CMO and Shareholder of Life, Inc. Retirement Services.

Get Matt's help to set up or expand your company's 401k plan to start saving tax free here.
https://lifeincrs.com/edge-podcast/

 EPISODE LINKS:

Get FREE information about setting up your 401k plan
https://lifeincrs.com/edge-podcast/

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and peak performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Part of the Best Podcast Network: Productivity Podcast, Marketing Podcast, Business Plan Podcast, 401k Podcast, Car Accident Lawyer Podcast,

An introduction to Net Promoter Score (NPS). Why Net Promoter Score is the easiest and most important marketing metric you can measure with your customers.

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Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and peak performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Part of the Best Podcast Network: Productivity Podcast, Marketing Podcast, Business Plan Podcast, 401k Podcast, Car Accident Lawyer Podcast,

Jameson shares his story about becoming part of the US Army's Special Forces, what he learned when he was overseas in Iraq and Afghanistan and his biggest revelation that scared the heck out of him from learning to be a SF instructor.

Between cities reducing police forces, political unrest, protests that pop up in a minute, cyber crimes on the rise, and a world at war with one another, educating yourself about situational awareness and learning safety tactics, techniques and procedures has never been more important than now.

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Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and peak performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Part of the Best Podcast Network: Productivity Podcast, Marketing Podcast, Business Plan Podcast, 401k Podcast, Car Accident Lawyer Podcast,

We pull back the curtain and share what business software we're using to run our company and why we love it.

We also talk about software we've swapped out and replaced with new apps and why. 
 
You'll walk away with some great suggestions on software you can use for your business.

 EPISODE LINKS:

• Trello
  https://trello.com
  
  
• GSuite. Use the link to get two free weeks and Email Brandon for a code to get 10% off. B at Brandon C White dot com
  https://referworkspace.app.goo.gl/9XTA
  
  
• iCloud
  https://iCloud.com
  
  
• ConvertKit. Use the link to get two free weeks
  https://convertkit.com?lmref=KgZAlw
  
  
• ScreenFlow
  https://www.telestream.net/screenflow/
  
  
• RiverSide. Use the link below to get a special offer
   https://riverside.fm/?utm_campaign=campaign_2&utm_medium=affiliate&utm_source=rewardful&via=brandon-white
  
  
• Libsyn
  https://signup.libsyn.com/?promo_code=EDGE
  
  
• Capital One Spark Credit Card Special Offer
  https://capital.one/3PjWXPM

 
 Disclaimer: Some links contain affiliate links where we earn a commission if you sign up. We only promote things we use and the money goes to support the podcast.

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Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and peak performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Part of the Best Podcast Network: Productivity Podcast, Marketing Podcast, Business Plan Podcast, 401k Podcast, Car Accident Lawyer Podcast,

Tyler shares this "how we built Cache story". He shares lessons learned building a product company and the challenges they've had to overcome.

About Tyler Green

Tyler and his brother were born and raised just outside the treeline of the Wasatch-Cache National Forest in Utah. They’ve always had skiing, mountain biking, backpacking, fly fishing, and just about every other outdoor activity right in their own backyard.

They took some time to travel the country and returned to Utah. What they found was that the love for outdoors spreads far and wide to those who seek to find it.

Their passion for adventure, paired with their combined professional background in sales, athletics, and marketing has uniquely positioned them to develop and introduce a groundbreaking innovation to the industry—the Basecamp System. The world’s first modular tailgate system.

The Cache Story

It was during a late night brainstorm at the family cabin with their late dad, Jeff Green (The Jeffrey Cooler) that they came up with the concept for the Basecamp System.
 
 They'd always been a truck family, and had spent many hours sitting on open tailgates together sipping cold ones, and watching the sun go down.
 
 Co-founder Dillon Green had the idea to create the worlds first locking tailgate pad for bicycles– but it wasn’t until he took the idea to the family that it expanded into the worlds first modular tailgate system.

What if, their father theorized, we could transform a tailgate from essentially wasted space into a functional hub complete with chairs, a cooler, and more?

The idea stuck, and within a few months they had a tech pack and initial prototype ready to roll! However...
 
 In early 2017 their world came to a screeching halt when their father, Jeffrey Allen Green, passed away unexpectedly.

After a period of mourning, they came back more determined than ever to make Cache and the Basecamp system a reality in order to bring their father’s idea to life and honor his legacy.
 
 After years of work finalizing the design and materials, attaining our patented status, and partnering with a trusted factory, they're aproud to say they have product in over 40 states across the US.

Listen to this episode to hear the full story, lessons learned and how they're scaling Cache.

EPISODE LINKS:

• Cache
  https://trustcache.com

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Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and peak performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Part of the Best Podcast Network: Productivity Podcast, Marketing Podcast, Business Plan Podcast, 401k Podcast, Car Accident Lawyer Podcast,