EDGE with Brandon White

Tiffany shares her "how I built this "story of how she's building Joey, a modern family brand whose first product is an amazing stroller wagon for kids that does it all.

You'll leave with some tips on brand, design, and growing a company that you can use in your business.
 
 Use promo code "EDGE50" at https://MyJoey.com to save!

About Tiffany Ramachandran
 Tiffany is the Founder & CEO of Joey, a modern family brand for parents who want to find a better way for their families to experience the world.
 
 She is a mother of 3 and kick started her career in the finance world after college graduation.
 
 Prior to launching Joey, Tiffany was an early employee of Uber, helping launch Uber Eats in several markets, and Warby Parker.

EPISODE LINKS:

• Joey
  https://MyJoey.com

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Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Three cash flow metrics that you must monitor if you want to be able to successfully grow your company and sales.

 OTHER FINANCE EPISODES YOU WILL ENJOY:

• How to Run a Great Finance and Accounting Department with CFO Sean Lamb
  
  https://podcasts.apple.com/us/podcast/how-to-run-a-great-finance-and-accounting/id1522407349?i=1000608776346

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

What a prototype plan document is and how it can help you in your 401k plan strategy with your company.

EPISODE LINKS:

• Get FREE information about Setting up, Expanding or Fixing Your 401k plan
  
  👉  https://lifeincrs.com/edge-podcast/

MORE 401k RETIREMENT PLAN INFORMATION

• If you like this episode you'll also enjoy the 401k Podcast on the Best Podcast Network
  
  401k Podcast
  https://podcasts.apple.com/us/podcast/401k/id1677676002

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

How you can boost your brand by getting people to love it. What love means for your brand and some tips you can use to create brand love.

About Dr. Aaron Ahuvia
Dr. Ahuvia is the world’s leading expert on brand love, i.e. how love works when we love brand, product, or anything else that isn’t a person.

He is a Professor of Marketing and research psychologist at the University of Michigan-Dearborn. He has been ranked 22 in the world for research impact in consumer behavior and is ranked in the top 2% of all scientists by a Stanford University study.

In his new book The Things We Love: How Our Passions Connect Us and Make Us Who We Are (published by Little, Brown), Professor Ahuvia takes a deep dive into our mysterious, tangled relationships with loved objects and activities, including loved brands and products.

Aaron got his PhD at Northwestern’s Kellogg School of Management where he worked with Philip Kotler before starting as a marketing professor at the University of Michigan.

Aaron has worked with leading companies including Google, Samsung, Maybelline, Procter & Gamble, Audi, General Motors, Microsoft, Ford, GfK Market Research, and Gucci, among others. His research has been quoted in Time, The New York Times, The Wall Street Journal, and he has been a guest on the Oprah Winfrey Show.

Most recently, he is the author of The Things We Love: How Our Passions Connect Us and Make Us Who We Are, published by Little, Brown.

 You can purchase the book here: https://amzn.to/3ABaKwi

EPISODE LINKS:

• The Things We Love: How Our Passions Connect Us and Make Us Who We Are
  
  Best price of the book here
  
  https://amzn.to/3ABaKwi

MORE MARKETING INFORMATION:

• If you like this episode you'll also enjoy the MARKETING Podcast on the Best Podcast Network
  
  MARKETING Podcast
  https://podcasts.apple.com/us/podcast/marketing/id1653276478

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Brandon shares his results from his  four week experiment taking L-Theanine and Caffeine. He shares the specific protocol that offers an alternative to Adderall that  increases concentration, focus and productivity.

He also shares some scientific studies done with L-Theanine and caffeine that backs up the results.

EPISODE LINKS AND INFORMATION

L-Theanine used in Brandon's Experiment
https://amzn.to/3Q1xQ4y

Studies Mentioned in the episode:

1. Effects of l-theanine on attention and reaction time response
   Journal of Functional Foods, Volume 3, Issue 3, July 2011, Pages 171-178. Url:  https://www.sciencedirect.com/science/article/pii/S1756464611000351
    
2. Effects of L-Theanine Administration on Stress-Related Symptoms and Cognitive Functions in Healthy Adults: A Randomized Controlled Trial
   Nutrients. 2019 Oct; 11(10): 2362. Url: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6836118/
    
3. Effect of Green Tea Phytochemicals on Mood and Cognition
   Current Pharmaceutical Design Journal, Volume 23, Issue 19, 2017, Page: [2876 - 2905]. Url: https://pubmed.ncbi.nlm.nih.gov/28056735/
    
4. The combined effects of L-theanine and caffeine on cognitive performance and mood
   Nutritional Neuroscience Journal, Pages 193-198 | Published online: 19 Jul 2013. Url: https://pubmed.ncbi.nlm.nih.gov/18681988/
    
5. Caffeine Enhances Memory Performance in Young Adults during Their Non-optimal Time of Day
   Frontiers in Psychology Journal, 14 November 2016, Sec. Cognition.
    
6. Caffeine: Cognitive and Physical Performance Enhancer or Psychoactive Drug?
   Current Neuropharmacology, 2015, 13, 71-88.

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

How to set up your data stack so you can answer questions like "What three things happen in our customer's journey that leads to customers with the highest LTV".

About Ahmed Elsamadisi
Ahmed Elsamadisi is the Founder and CEO of Narrator.ai, a data modeling platform allowing companies to make better business decisions with their data.

He started his career at Cornell’s Autonomous Systems Laboratory building algorithms for autonomous vehicles and human-robot interaction. He then joined Raytheon to develop AI algorithms for missile defense, focusing on tracking and discrimination.

In 2015, Ahmed joined WeWork as the first hire on their data team. He built their data engineering infrastructure and grew the team to forty data engineers and analysts.

Since staring Narrator Ahmed has graduated the from the startup accelerator Y Combinator in 2017 and was named in Forbes's 30 under 30 list of 2021.

EPISODE LINKS:

• Narrator AI
  https://www.narrator.ai

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Two types of decisions Jeff Bezos laid out in his 2015 Amazon yearly letter to investors. 

You'll learn the two types of decisions Bezos describes, the decision making approach to each one and how you can apply the framework to your company to make the best decisions.

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

What custodian you should use for your 401k plan and why.

Get Matt's help to set up or expand your company's 401k plan to start saving tax free here.

https://lifeincrs.com/edge-podcast/

 EPISODE LINKS:

• Get FREE information about Setting up, Expanding or Fixing Your 401k plan
  
  👉  https://lifeincrs.com/edge-podcast/

MORE 401k RETIREMENT PLAN INFORMATION

• If you like this episode you'll also enjoy the 401k Podcast on the Best Podcast Network
  
  401k Podcast
  https://podcasts.apple.com/us/podcast/401k/id1677676002

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

What your Net Promoter Score means.

This is Part 2 of a series on Net Promoter Score

Part 1 - The Most Important Question to Ask Your Customers - Net Promoter Score Introduction | Ep. 376
 https://myedgepodcast.com/episodes/the-most-important-question-to-ask-your-customers-net-promoter-score-introduction-ep-376-782

MORE MARKETING INFORMATION:

If you like this episode you'll also enjoy the MARKETING Podcast on the Best Podcast Network:

MARKETING Podcast
https://podcasts.apple.com/us/podcast/marketing/id1653276478

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Scientific evidence on how you can accomplish a goal you set for yourself or your business.

EPISODE LINKS:

• Does Monitoring Goal Progress Promote Goal Attainment? A Meta-Analysis of the Experimental Evidence Study
  https://pubmed.ncbi.nlm.nih.gov/26479070/

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...