EDGE with Brandon White

How any business can build a membership program into their product offering to provide recurring revenue. 
 
 Ward also shares how MemberSpace started, how they've bootstrapped it and how they've been able to grow like mad.

About Ward Sandler
Ward Sandler is the CEO of MemberSpace - a software as a service (SaaS) company that enables creators to turn any part of their website into members-only with just a few clicks.
 
MemberSpace's mission is to help entrepreneurs build a sustainable membership business (without coding) anywhere on the internet.
 
Ward and his co-founder Ryan started MemberSpace in 2015. They have helped thousands of people around the world generate tens of millions of dollars from their members.
 
Prior to starting MemberSpace, Ward did website and software consulting for four years while teaching himself how to code. He helped design everything from simple websites on Squarespace to custom software applications with Ruby on Rails.
 
Prior to consulting, Ward was a top sales account manager at Thomson Reuters selling enterprise tax software to Fortune 1,000 companies
 
He graduated with a B.S. in Business and Technology from Stevens Institute of Technology in Hoboken, New Jersey and currently resides in Honolulu, HI.

EPISODE LINKS:

•  MemberSpace
  https://www.memberspace.com/edge/

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Beleive it or not you're kids can contribute to your 401k Plan. We talk about how to do it and how much extra you can save in your 401k.

Get Matt's help to set up your company's 401k plan to start saving tax free here >>>
https://lifeincrs.com/edge-podcast/

EPISODE LINKS:

Get more information about setting up your 401k plan here >>>
https://lifeincrs.com/edge-podcast/

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

What's the difference between sales and marketing? You get the answer to this question in this episode.

MORE MARKETING INFORMATION:

• If you like this episode you'll also enjoy the MARKETING Podcast on the Best Podcast Network
  
  MARKETING Podcast
  https://podcasts.apple.com/us/podcast/marketing/id1653276478

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Mary shares her story of how she built and sold her eye lash salon in L.A. so she could build a beauty salon light that is changing the beauty salon industry. 

She drops tons of business tips and lessons learned that will give you an edge in your business.

About Mary Harcourt
Mary grew up on the East Coast and was born with an adventurous soul. Between drives to New York and Atlantic City, hiking up waterfalls in Pennsylvania, and going to find the nearest beach, Mary lived life with an exploration mindset from the start.

After settling down in Los Angeles, Mary bought a salon and grew her business over 5+ years into the area’s leading eyelash extension spa.  She ran a fully staffed, fully booked, 5-star Yelp-reviewed salon.  
 
With lots of lashing/client time on her hands, she imagined what the perfect light for lashing would look like, what it needed to do, and how to get away from lights made for other industries.
 
There was not a light made for lashing, and she’d tried everything: makeup lights, photography lights, Ikea lamps... nothing fixed the issues she’d had as a lash artist. She knew that if she was frustrated and struggling, everyone around her must be too. She tried to imagine what that process of building her perfect lash light would be like.

When Covid hit in 2020, Mary’s salon was shut down by the state of California for 9 months. We all know this feeling, and Mary ate a whole king-size bar of chocolate, drank some wine, then cried it out for a week. Next, she got down to business and pivoted - Mary knew lashing would be back, but right now she had the one thing she’d never had: the gift of time and a free schedule. 

Unable to work, no ability to travel, and a head full of ideas - the rest is history., and the CosmoGlo Light was launched in 2020.  

Mary is just like you. She's an artist navigating the world, encountering obstacles, and finding ways around them!
 
She took an unplanned situation and turned it into a remarkable product. If she can change the world with an idea thought up in a lash room, you can too! You just have to be willing to take the leap and go for it.
 
 Listen to the episode to hear her story, you'll be inspired and hear a ton of tips from her lessons learned that will help you and your business!

EPISODE LINKS:

• The Cosmoglo Light
  https://thecosmoglo.com

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Malcolm and I discuss what master data management is and why it's imperative that you get it right for your company.

About Malcolm Hawker

I'm a thought leader in the field of Master Data Management (MDM) and Data Governance and have consulted to some of the largest businesses in the world on their enterprise information management strategies.

He is a frequent public speaker on data and analytics best practices and cherishes the opportunity to share practical and actionable insights on how companies can achieve their strategic imperatives by improving their approach to data management.
 
 As the Head of Data Strategy for Profisee, his mission is to raise the awareness of the value of MDM and Data Governance to senior leaders at companies across the globe. His focus is to help our prospects and clients understand the trends and challenges inherent to how companies manage data, and how MDM can be used to overcome those challenges and deliver prolonged business value.
 
 MDM and Data Governance remain a significant challenge to most companies, but through the application of practical and outcome-driven data management best practices, Malcolm's goal is to empower companies with the confidence and knowledge needed to become truly data driven.

https://profisee.com
 
EPISODE LINKS:

•  Profisee
  https://profisee.com
  
  
• Malcolm Hawker on LinkedIn

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Learn what really goes on in the wine business, what it's like running an online wine company, and how Wine Spies has been able to grow to the best online wine retail site.

About Agent Cru
Agent Cru cut his teeth as a "cellar rat" scrubbing barrels at my family's winery, eventually working my way up to General Manager.

He started his own brand, Jurassic Wines before going on an epic mission here at Wine Spies to reinvigorate a well-established company with little growth, but massive potential.

About Wine Spies
Founded in 2007, Wine Spies brings one incredible - and sometimes exclusive - wine each day. Wine Spies' featured wine sales last 24 hours, or until a wine sells out.

After 15 years in the wine trade, Wine Spies is the oldest wine merchant in their category. As the Old Guard, they're proud of their ever strengthening relationships with customers and around the entire wine industry.

Their connections run deep, and they're very grateful for the trust that is placed in them each and every day, with each and every wine that they sell.

How they select wines:
Wine Spies convenes weekly tasting panels where their Agents taste as many as 40 wines - all to find the seven wines that make up a week of wine offers. If they don't love a wine, they won't ever offer it to you.

How Wine Spies is different:
They are not a wine club. There's no subscription. You simply buy what you want, when you want it. You can even build a case over time, using their industry exclusive Locker feature.

Add a single bottle - or as many as you want - to your Locker, and they'll keep your wine safe and cool in our secure temperature and humidity-controlled wine chamber. And they will ship it to you on your schedule, for free when you fill up each Locker case of twelve.

EPISODE LINKS:

•  WineSpies
  https://winespies.com

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Learn why you need to benchmark your 401k plan for your business and how it can help you save more money.

EPISODE LINKS:

• Get FREE information about Setting up, Expanding or Fixing Your 401k plan
  
  👉  https://lifeincrs.com/edge-podcast/

MORE 401k RETIREMENT PLAN INFORMATION

• If you like this episode you'll also enjoy the 401k Podcast on the Best Podcast Network
  
  401k Podcast
  https://podcasts.apple.com/us/podcast/401k/id1677676002

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

An  example of customer acquisition cost (CAC) with real world numbers so you can see how it works.

See episode 356 for the customer acquisition cost formula.

MORE MARKETING INFORMATION:

• If you like this episode you'll also enjoy the MARKETING Podcast on the Best Podcast Network
  
  MARKETING Podcast
  https://podcasts.apple.com/us/podcast/marketing/id1653276478

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Danielle and I talk about signs that you need a change. That change might be hiring someone to run your business, a different routine, or even that you need to sell your business.
 
 We also talk about what to do when you start feeling this way to test and see if it's a temporary thing, burn out or something else.

About the EDGE's Friday Show
Every Friday Danielle Jenkins, founder of Domestic Divas Cleaning Co, and I talk shop over coffee.
 
Danielle and I each run companies doing several million in revenue each year.
 
We talk about what's working, what's not, what software and systems we use, sales and marketing, our own wellness and other challenges and solutions we've discovered as business owners.

It's a casual, honest conversation that you'll walk away with things you can use to run, market, increase your sales and build your business.
 
Note: the first 7-12 minutes we usually catch up on current events, news and things that have happened over the last week and our reactions, then we jump into the topic. 

EPISODE LINKS:

• Domestic Divas Cleaning Co.
  https://domesticdivas.org

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Gopal and I talk about the climate and how Sust Global is using data and analytics to make climate informed decisions. 

About Gopal Erinjippurath
Gopal leads Sust Global’s technology and product management functions. Their mission is to develop data-driven products enabling every decision to be climate-informed, so humanity can thrive on a changing planet.

Most recently, Gopal led the Analytics Engineering team at Planet Labs, an aerospace and data analytics company that operates history's largest commercial fleet of earth observation satellites.

He has been an invited speaker at global industry conferences like Google Cloud Next and leading technical conferences in the machine learning space such as ICML and CVPR.

Gopal holds an MS in Electrical Engineering from University of Southern California and completed the Ignite Program, connecting technologists with new commercial ventures, at the Stanford Graduate School of Business.

EPISODE LINKS:

• Sust Global
  https://www.sustglobal.com

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...