EDGE with Brandon White

A special in-studio discussion with Roberta about current events, her life, career spanning over three decades in the television and radio business where she has won many awards including 7 Emmy Awards, and what it was like leaving broadcasting to start her own production company.

About Roberta Gonzales
Roberta got her start in broadcasting as disc jockey in San Diego and went on to be a fixture on nightly TV in the San Francisco Bay Area as the Weather Anchor on KPIX 5 for twenty one years.

She's received countless awards from Emmys to Associated Press to Radio & Television News Director Association awards as well as precious community honors.

It all began as a dream from an ambitious 11 year old who wanted to “report the news to the people”. From San Diego to San Luis Obispo to San Jose to Chicago to San Francisco.

She describes her life as a country song. She'sI filled in “on set in New York” for the Today Show and CBS This Morning. She's worked through earthquakes, tornadoes, 911 and more personally, deaths of mom, dad, two brothers, grandmother, grandfather, aunts, uncles, best friends and a dog of 17 years.

Three years ago she started Roberta Gonzales Productions to pursue her production ambitions. When not producing shows you can still find her doing the weather from time to time on KTVU 2 News FOX in the San Francisco Bay area.

EPISODE LINKS:

• Roberta Gonzales Productions
  https://www.robertagonzalesproductions.com

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Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Learn about the Mega Backdoor 401k, how to implement them in your company and save big...tax free.

EPISODE LINKS:

• Get your company's Mega Backdoor Roth 401k plan set up today here

MORE 401k RETIREMENT PLAN INFORMATION

• If you like this episode you'll also enjoy the 401k Podcast on the Best Podcast Network
  
  401k Podcast
  https://podcasts.apple.com/us/podcast/401k/id1677676002

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Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Jason is on a mission to revitalize manufacturing in the United States and has discovered how to do it. He shares his story of making products in the US and what he and his team are doing to help other companies be made in America.

About Jason Azevedo
Jason has had his heart in business development since an early age, starting a very successful apparel company that grew from humble garage beginnings to annual gross billings of over a million dollars.

In 2009, Jason co-founded Advoque, taking on the role of CEO — his talents are far beyond running the company, with duties touching conceptual development, engineering, and deployment.

Since 2009, Jason’s been at the helm of growing the company year-over-year, acquiring several entities, and creating several others to round out manufacturing efforts.

His emphasis on Made In America is a driving force for how the various companies he’s co-founded operate. He also assists with business development and client strategy and is an integral part of how we operate. Jason has worked on many key projects for companies such as Arista Networks, Best Buy, Costco, Disney, EA Games, Intel, Roku, Starbucks, Target, Walmart, and Warner Bros.

Personal interests range from riding dirt bikes and quads, to beach volleyball, to whiskey tasting, to learning to ranch horses, goats, cattle, and chickens. International travel weaves its way in there, too!

EPISODE LINKS:

• Manufacturing Revitalization Corporation of America
  https://mrca.net

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Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

We talk about triple bottom line companies now being called purposeful companies. Brandon talks about his experience being one of the first B Corporations in the US and Danielle about how Domestic Diva's Cleaning Co. fulfills a triple bottom line.

About the EDGE's Friday Show
Every Friday Danielle Jenkins, founder of Domestic Divas Cleaning Co, and I talk shop over coffee.
 
Danielle and I each run companies doing several million in revenue each year.
 
We talk about what's working, what's not, what software and systems we use, sales and marketing, our own wellness and other challenges and solutions we've discovered as business owners.

It's a casual, honest conversation that you'll walk away with things you can use to run, market, increase your sales and build your business.
 
 Note: the first 7-12 minutes we usually catch up on current events, news and things that have happened over the last week and our reactions, then we jump into the topic. 

EPISODE LINKS:

B- Corporation

Domestic Divas Cleaning Co.

EDGE Podcast

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Dr. Murra shares her journey how she's revolutionizing the dental industry by connecting top orthodontists to dental offices and providing orthodontists with the tools to run modern, clear aligner practices from unused office space at dental offices.
 
 Not only do doctors make more money, but customers save as well!

About Dr. Ingrid Murra
Dr. Murra, DDS, MMSc is a Harvard-trained orthodontist and the founder and CEO of Two Front, the collaborative care platform connecting dentists and orthodontists to provide the most convenient and efficient Invisalign® treatment experience ever. She's recently raised over $5 million in venture funding to make strengthening teeth more affordable for everyone.
 
She is the 48th Latin woman to secure over $5,000,000 Venture Capital funding in the history of the United States. Through her startup, her end mission is providing orthodontists with the tools to run modern, clear aligner practices from unused office space at dental offices, while empowering dentists to delegate orthodontics to trained orthodontists at no upfront cost to them while increasing their bottom line.

EPISODE LINKS:

Two Front

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Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Ryan was the attorney for Vitamin Water in its early days and was with the company all the way through it's sale to Coke for over $4 billion. 

We talk about the VitaminWater story along with others he's worked with in the CPG industry.
 
Ryan's firms has worked with hundreds of other consumer product companies including Glaceau (creator of VitaminWater and SmartWater), Pirate’s Booty, Pretzel Crisps, Vita Coco, Siggi’s, WTRMLN WTR, Mamma Chia, Sir Kensington’s, Hint, Califia Farms, Krave, HappyBaby, Chameleon Cold Brew, Essentia, Rhythm Superfoods, Peeled, Runa, Oatmega, Sugarfina, Juice Press and many more. 

About Ryan Lewendon
Ryan is a Partner at Giannuzzi Lewendon, a premier boutique law firm that focuses on the representation of privately-held, high-growth consumer products companies. Prior to joining Giannuzzi Lewendon in 2011, Ryan was an associate at Donovan & Giannuzzi LLP.

Since 2007, Ryan has focused his practice on helping innovative consumer products entrepreneurs grow their companies by navigating both the day-to-day hurdles and the tent-pole obstacles and opportunities a consumer products company must navigate on its way towards an acquisition.

Ryan has assisted hundreds of companies structure and negotiate their distributor, broker and supplier relationships, employee incentive programs and advisory networks, and celebrity/influencer endorsements and promotional partnerships.

Ryan has advised clients through financing transactions at every stage of their growth cycle – from angel investments to rounds with institutional investors. He has recently assisted clients in exit transactions with acquirers such as Coke, Pepsi, General Mills, Boulder Brands, Group Danone, Bacardi, General Mills and others.

Ryan grew up in Hamden, Connecticut. He received a M.S in Molecular and Cellular Biology from Tulane University and a J.D. from Brooklyn Law School, where he was a member of the Moot Court Honors Society’s Sports Law team.
 
 When he isn’t busy helping bring emerging brands to the mainstream, he is an avid runner, reader and raconteur. He resides in Manhattan, New York.

EPISODE LINKS:

• Giannuzzi Lewendon

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Learn about Safe Harbor 401k's and how to implement them in your company to save money for retirement.

Get Matt's help to set up your company's 401k plan to start saving tax free here >>>

EPISODE LINKS

Get your company's 401k plan set up today >>>

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Learn how to set up your software as a service (SaaS) or any Membership Company finance and accounting correctly from the start to save you potential millions in the event you sell your company.

About Anthony Nitsos
Anthony founded SaaS Gurus after years of experience building B2B SaaS finance and admin ecosystems for many companies including Duo Security (exit to Cisco $2.35Bn), LLamasoft (exit to Coupa $1.5Bn), and 10+ other start-ups.

The deepest pain point he addresses is setting everything up properly the first time so Founders and CFOs can focus on optimizing revenue and cash instead of dealing with back-office roadblocks.

EPISODE LINKS:

• SaaS Gurus
  https://saas-gurus.com

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Are entrepreneurs born or made? Danielle take a look at what the science says and what we think. You decide. Write in and let us know what you think.

About the EDGE's Friday Show
Every Friday Danielle Jenkins, founder of Domestic Divas Cleaning Co, and I talk shop over coffee.
 
Danielle and I each run companies doing several million in revenue each year with over fifty employees.
 
We talk about what's working, what's not, what software and systems we use, sales and marketing, our own wellness and other challenges and solutions we've discovered as business owners.

It's a casual, honest conversation that you'll walk away with things you can use to run, market, increase your sales and build your business.
 
 Note: the first 7-10 minutes we usually catch up on current events, news and things that have happened over the last week and our reactions, then we jump into the topic. 
 
 If you just want the core topic conversation, forward to around minute 8 and start listening.

EPISODE LINKS:

Domestic Divas Cleaning Co.

EDGE Podcast

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Nic and I talk about the state of venture capital (VC), what types of startups should seek VC funding, when a company should look to raise venture capital, what is a true "value added" investor, come case studies and more on startups and venture capital.

About Nicholas Brathwaite
Nic Brathwaite is Founding Managing Partner at Celesta Capital, a deep tech venture capital firm. He has over 25 years developing technology and building tech businesses. Nicholas is also co-founder and partner of private equity firm Riverwood Capital, and from 1996 to 2007, he served as the CTO at Flex, where he oversaw the launch and growth of several of Flex’s largest business units, including an innovative push into product development.

EPISODE LINKS:

• Celesta Capital
  https://www.celesta.vc

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...