EDGE with Brandon White

Laurel and I talk about the best marketing channels. Some will surprise you. 

About Laurel Skurko
Laurel is proud to be supporting entrepreneurial teams since she started her first business in college. She helps teams reach objectives through the lens of marketing.

Focused on the healthcare industry, she has a track record of launching ground-breaking products and services. At UCSF, she launched the Center for Real World Evidence, the PET MRI, and a specialized women’s health center. She has similar successes with early-stage startups.

Her early brand management and business development experience was in consumer products at P&G in Paris and Estée Lauder in NYC.

Laurel has her BA from Stanford, an MBA from Harvard Business School (HBS), and grew up in Japan.
 
EPISODE LINKS:

• Linc Marketing
  http://lincmarketing.co

MORE MARKETING INFORMATION:

• If you like this episode you'll also enjoy the MARKETING Podcast on the Best Podcast Network
  
  MARKETING Podcast
  https://podcasts.apple.com/us/podcast/marketing/id1653276478

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Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Matt and I talk about what is a HCE and how they can effect your 401k retirement plan for your company.

Get Matt's help to set up your company's 401k plan to start saving tax free here

https://lifeincrs.com/edge-podcast/

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

We talk about what you should think about and know when naming your company, product or service.  

About Grant Polachek
Grant is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency.

Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. They are also the world's leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation.
 
EPISODE LINKS:

• Squadhelp

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

We talk about how we're planning on doing in our companies in a down economy.
 
Retailers Walmart, Target missed on their earnings this past week putting the US stock market in bear territory, gar prices are climbing and predicted to go higher, food costs are rising almost weekly and venture capital investments decreased in April. 
 
 What does this all mean for running your company?

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Nathan shares lessons he has learned from helping startups raise over $3 billion in angel funding and venture capital.

About Nathan Beckord
Nathan Beckord is the CEO and Founder of Founder Suite,  a software platform that has helped startups raise over $3 billion in angel and venture capital. 

He has worked with early stage Internet, B2B software, mobile, and consumer product startups, and has skills in launching and growing platforms, markets, and networks.

He's worked with companies  such as Kickstarter, Appbackr., Clicker, Zerply, LaunchRock and Autonet Mobile.

Earlier in his career, he started two companies, an early web catalog provider and a clinical trial software company. Before that he worked in finance and investment banking,and was involved in three technology IPOs and nearly forty acquisitions.
 
 Aside from startups, his passion is sailing, and he has logged more than 10,000 coastal and offshore nautical miles with his longest sail of a 22-day non-stop Pacific Ocean crossing to French Polynesia. Currently, he races on a Knarr team in the San Francisco Bay.

EPISODE LINKS:

•  Founder Suite

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

From business school professor to cycling champion to hotel owner, Jamie shares how to discover your talents, live with passion and make an impact.
 
 About Jamie Anderson
Jamie is a husband, dad, academic, author, TED speaker, hotel owner, entrepreneur and champion Masters Cyclist.

Born in Australia, Jamie had an international career as a business school professor before returning to his passion for cycling a decade ago.

He's podiumed at multiple Masters-level World and UCI Gran Fondo World Series events and is the current European Masters Games Champion in the Time Trial Discipline.

Since getting back into cycling he has not only competed at the highest international level, but also launched a 100% cycling oriented hotel, art gallery and executive retreat in the heart of the Flemish Ardennes in Belgium.

His Flandrien Hotel has gained international recognition for the way in which it serves the booming global market for high-end cycle tourism.  

EPISODE LINKS:

•  Flandrien Hotel 

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

In Part 1 of our 401k Series Matt lays out all the important retirement plan deadlines so you don't miss the opportunity to maximize your retirement savings from your company.

About 401k Expert Matt Ruttenberg
Matt Ruttenberg is a third generation financial entrepreneur, 401k expert, and CMO and Shareholder of Life, Inc. Retirement Services.

He was awarded the NAPA Young Gun Top 50 under 40 in the country in the retirement plan space and educates entrepreneurs about how to navigate the 401k world and maximize their contributions and tax savings.

Get Matt's help to set up your company's 401k plan to start saving tax free here >>>

EPISODE LINKS:

Get your company's 401k plan set up today >>>
https://lifeincrs.com/edge-podcast/

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Chris gives refreshing, actionable insights on how to use brand to 100x your company.

Take your branding to the next level with this epsiode.

About Chris Lester
Chris brings dynamic vision and energy to his latest venture, FORTH, a brand consultancy focused on bold organizations, missions, and technologies with outsized and positive impact.

Chris has served as the principal architect of brand and experience development in partnerships with Disney, Newman’s Own Foundation, Sandals Resorts, Chan Zuckerberg Initiative, Hilton, YWCA, and many more.

Formerly a founder of agency CHIEF (acquired by U.Group) and Chief Creative Officer of U.Group (acquired by IntelliBridge), Chris has led dynamic practices at the intersection of brand, digital marketing, and technology.
 
EPISODE LINKS:

•  FORTH.AGENCY
  https://FORTH.AGENCY

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

We all want to build a close knit team in our company, but what questions cross a line when hiring or with existing employees?  

Danielle and I dive in to the topic in this epsiode.

About the EDGE's Friday Show
Every Friday Danielle Jenkins, founder of Domestic Divas Cleaning Co, and I talk shop over coffee.
 
Danielle and I each run companies doing several million in revenue each year with over fifty employees.
 
We talk about what's working, what's not, what software and systems we use, sales and marketing, our own wellness and other challenges and solutions we've discovered as business owners.

It's a casual, honest conversation that you'll walk away with things you can use to run, market, increase your sales and build your business.
 
 Note: the first 7-10 minutes we usually catch up on current events, news and things that have happened over the last week and our reactions, then we jump into the topic. 
 
 If you just want the core topic conversation, forward to around minute 8 and start listening.

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

If the software doesn't synch easily with your Shopify store, Woo Commerce or other cart or SaaS software you'll be stuck in Excel spreadsheets, manual entry and more headaches than you can imagine.

Running an e-commerce store or SaaS business requires robust accounting software because of all the transactions and taxes that you have to pay in each country, state or province you have customers.

Tax rates vary by country and each state or province in that country. Miss paying taxes where you have customers and you can be in big trouble.

We talk with Polly and Melissa from Synder about how to make sure you are tax and accounting compliant.

About Synder
Synder is a robust accounting platform that automates a significant part of finance management, providing accurate fast bookkeeping and reporting for e-commerce and SaaS businesses.

About Polly Sidoruk
Polly is the Product Manager at Synder. She is a knowledgeable bookkeeping automation consultant who has helped more than 4,000 businesses of different sizes around the globe automate their bookkeeping and back-office processes bringing efficiency into the flow, and this way, reducing the operational costs faced every day.
 
She is skilled in international accounting and eCommerce back-office automation, product, and team management. In addition, she is also proficient in the ins and outs of QuickBooks and Xero.

About Melissa Williams
Melissa is the Head of Content at Synder, a robust accounting platform that automates a significant part of finance management, providing accurate, fast bookkeeping and reporting for businesses.
 
She used to run her own content design and strategy business, helping startups define their brand voice and tone as well as create content strategies in addition to UX content for in-app messaging.

Melissa also served as a speaker at Geek Girl Tech Conference and Startup San Diego. She has also spoken at several online conferences/webinars about copywriting, brand voice/tone, blogging, and social media. Having worked as a content strategist, content designer, and content manager for 15+ years, she knows the ins and outs of all things content.
 
EPISODE LINKS:

• Synder Accounting Software
  https://synder.com

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...